The LEGO® Store Leicester Square: The World's Largest LEGO Experience in London

A Landmark for LEGO Fans in the Heart of London

The LEGO® Store in Leicester Square stands as the flagship and largest LEGO retail location globally, occupying an impressive 914 square meters across two floors. Located at 3 Swiss Court, this store is a major attraction in central London, nestled opposite the M&M's World on the west side of Leicester Square. Its prime location in this bustling entertainment district makes it a must-visit for tourists and locals alike.

Immersive and Interactive LEGO Experiences

Beyond a typical toy store, this LEGO® Store offers a variety of interactive experiences unique to only a handful of LEGO locations worldwide. Visitors can create personalized minifigures at the Minifigure Factory and transform their portraits into LEGO mosaics using the Mosaic Maker machine. The store also features a demonstration table and a Pick & Build Wall, inviting hands-on building and creativity.

Iconic LEGO Models and Architectural Wonders

The store showcases remarkable large-scale LEGO models that captivate visitors. Among the highlights are a life-size LEGO model of London’s iconic clocktower, Big Ben, and a double-decker bus constructed from over 270,000 LEGO bricks. Other notable displays include a giant LEGO tree that spans the building’s height with secret viewpoints, a full-size James Bond Aston Martin model you can sit inside, and a LEGO William Shakespeare figure waiting at a bus stop.

Extensive Product Range and Exclusive Sets

Shoppers will find a comprehensive selection of LEGO products, from the latest themed sets like Harry Potter, LEGO Ninjago, LEGO City, LEGO Star Wars, and LEGO Friends, to rare and exclusive items. The store also offers the chance to purchase individual LEGO pieces to complete personal collections or projects. Gift cards and LEGO Insider rewards are available, enhancing the shopping experience.

Operating Hours and Visitor Convenience

The LEGO® Store Leicester Square maintains long opening hours to accommodate visitors, operating Monday through Saturday from 10:00 AM to 10:00 PM, and Sunday from 12:00 PM to 6:00 PM. Holiday hours may vary with extended openings on select dates. The store is family-friendly and provides spaces for children to build and play, making it an engaging destination for all ages.

Atmosphere and Cultural Significance

The store’s lively and colorful atmosphere, combined with its central London location, creates a vibrant and fun-filled environment. It not only serves as a retail space but also as a cultural landmark celebrating creativity and play. The LEGO® Store is a unique blend of retail, art, and entertainment, reflecting the enduring global appeal of LEGO.