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The LEGO® Store Leicester Square: A Brick Wonderland in London

Explore the world’s largest LEGO® Store in Leicester Square, London—two floors of interactive fun, iconic models, and endless creativity.

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Located at 3 Swiss Court in London’s vibrant Leicester Square, the LEGO® Store is the largest LEGO retail space in the world. Spanning two floors and covering 914 square metres, it offers an immersive experience with iconic LEGO models like Big Ben and a double-decker bus, alongside interactive features such as the Minifigure Factory and Mosaic Maker. Open daily with extended hours, it’s a must-visit for LEGO fans of all ages seeking creativity and fun in the heart of London.

A brief summary to The LEGO® Store Leicester Square

  • 3 Swiss Ct, London, W1D 6AP, GB
  • +442076650413
  • Visit website
  • Duration: 1 to 3 hours
  • Mid ranged
  • Environment icon Indoor
  • Mobile reception: 5 out of 5
  • Monday 10 am-10 pm
  • Tuesday 10 am-10 pm
  • Wednesday 10 am-10 pm
  • Thursday 10 am-10 pm
  • Friday 10 am-10 pm
  • Saturday 9 am-10 pm
  • Sunday 12 pm-6 pm

Local tips

  • Visit on weekday evenings for a quieter, more relaxed shopping experience with fewer crowds.
  • Try the Minifigure Factory to create your own personalized LEGO minifigure souvenir.
  • Use the Mosaic Maker to turn your photo into a unique LEGO artwork to take home.
  • Explore the large LEGO models like Big Ben and the double-decker bus for great photo opportunities.
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The LEGO® Store Leicester Square location weather suitability

  • Weather icon Any Weather
  • Weather icon Mild Temperatures
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Discover more about The LEGO® Store Leicester Square

A Unique Retail Experience in the Heart of London

The LEGO® Store in Leicester Square stands as the world’s largest LEGO retail outlet, occupying a sprawling 914 square metres across two floors. Situated at 3 Swiss Court, this flagship store is not just a shop but a destination for LEGO enthusiasts. Visitors are greeted by impressive large-scale models, including a full-size LEGO replica of London’s iconic clocktower, Big Ben, and a double-decker bus made from 270,884 bricks. These striking displays create an immersive environment that celebrates both the artistry and engineering of LEGO building.

Interactive Features and Exclusive Offerings

Beyond shopping, the store offers unique interactive experiences that engage visitors of all ages. The Minifigure Factory allows guests to design and build their own personalized LEGO minifigure, creating a memorable souvenir. The Mosaic Maker is another standout attraction where visitors can transform their portraits into colorful LEGO mosaics. These features, along with the Pick & Build Wall and demonstration tables, provide hands-on opportunities that elevate the store from a retail space to an interactive playground.

Extensive Product Range and Specialist Support

The store boasts the broadest selection of LEGO products available in the UK, including popular themes such as Harry Potter, LEGO Ninjago, LEGO City, LEGO Star Wars, and LEGO Friends. Brick specialists are on hand to assist customers, whether sourcing missing pieces or advising on new sets. Gift cards and the LEGO Insiders Rewards Program add convenience and value for collectors and casual buyers alike.

Architectural and Visual Appeal

The store’s design combines modern retail aesthetics with vibrant, colorful displays that highlight the playful nature of LEGO bricks. The giant LEGO tree climbing through the store’s height offers secret viewpoints and hidden models, creating a whimsical atmosphere. Iconic views of the LEGO models and the lively environment make it a visually stimulating spot perfect for photography and social media sharing.

Location and Accessibility

Located on the west side of Leicester Square, opposite M&M's World, the LEGO Store is easily accessible via London’s public transport network. Nearby Tube stations include Leicester Square and Piccadilly Circus, both within a short walking distance. The store’s central location places it amid one of London’s busiest entertainment and shopping districts, making it an ideal stop during a day exploring the city.

Operating Hours and Visitor Tips

Open Monday to Saturday from 10am to 10pm and Sunday from 12pm to 6pm, the store offers extended hours uncommon in London retail. Holiday hours include special openings and occasional early closures. Visiting during weekday evenings can provide a quieter experience with fewer crowds. The store welcomes families, solo visitors, and LEGO fans of all ages, offering a fun-filled and engaging environment.

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