The Store X: London’s Cutting-Edge Cultural and Fashion Hub

The Old Watch House

A quaint early 18th-century parish watch house on London’s Strand, offering a rare glimpse into pre-Metropolitan Police community policing.

Bomber Harris Memorial

A solemn tribute to RAF Bomber Command’s leader and airmen, set within the historic St Clement Danes Church in London’s Temple district.

St Clement Danes Church

Historic London church and Central Church of the Royal Air Force, famed for its Wren architecture, RAF memorials, and iconic 'Oranges and Lemons' bells.

King's Reach commemoration memorial

Historic riverside memorial honoring King George V’s Silver Jubilee and the naming of London’s Thames stretch as 'King’s Reach'.

Prince Henry's Room

Discover a rare Jacobean timber-framed treasure on Fleet Street, rich with history, ornate plasterwork, and tales from London's past.

Strand

Historic London thoroughfare linking Westminster and the City, famed for grand hotels, cultural landmarks, and hidden historical treasures.

Waterloo Bridge

Waterloo Bridge, London’s elegant Thames crossing, famed for its wartime women builders and breathtaking panoramic city views.

Hare Pl

Discover Hare Place in Temple, London—a serene historic enclave steeped in centuries of legal tradition and architectural charm.

Richard D’Oyly Carte Monument

A sculptural homage to Richard D’Oyly Carte’s theatrical and hospitality legacy, nestled in the serene Victoria Embankment Gardens.

Bow St

Bow Street, a historic London street famed for pioneering policing, vibrant theatre, and rich cultural heritage in Covent Garden.

Henry Fawcett Monument

A serene Victorian fountain memorializing Henry Fawcett’s pioneering spirit in social reform and women’s suffrage, nestled in tranquil Embankment Gardens.

Plaque: David Garrick

Honoring David Garrick, the 18th-century actor and theatre innovator, with a commemorative plaque in London’s historic theatre district.

Cleopatra's Needle

An ancient Egyptian obelisk on London's Thames Embankment, bridging millennia of history and mystery in the heart of the city.

Major-General Lord Cheylesmore Monument

A serene stone tribute in Victoria Embankment Gardens honoring Major-General Lord Cheylesmore’s military and civic legacy.

Huntfun Covent Garden

Explore the vibrant atmosphere of Huntfun Covent Garden, a premier tourist attraction in London filled with unique shops, local stalls, and street performances.

National Trust - Strand Lane "Roman Bath"

Discover London’s hidden Tudor-era cold bath beneath the Strand, where myth and history intertwine in a unique urban relic.

King's College Chapel

Explore the breathtaking beauty and rich history of King's College Chapel, a must-visit Gothic masterpiece in the heart of London.

King's College London

Historic riverside campus blending classical architecture with modern academia in central London’s vibrant cultural heart.

St Mary le Strand Church

Discover the exquisite Baroque beauty and rich heritage of St Mary le Strand Church, a tranquil sanctuary and landmark in the heart of London’s Strand.

Temple Station

Step into history at Temple Station, a Victorian-era gateway to London’s medieval Knights Templar district and legal heritage.

Royal Courts of Justice

Explore the Royal Courts of Justice, a stunning Gothic architectural masterpiece in London, showcasing the city's rich legal history and vibrant culture.

The Courtauld Gallery

Discover world-class art masterpieces from the Middle Ages to Impressionism in the historic Somerset House setting.

Two Temple Place

Discover Two Temple Place, a neo-Gothic Victorian mansion blending literary grandeur and architectural mastery on London’s iconic Victoria Embankment.

Somerset House

Historic neoclassical landmark and vibrant cultural hub on the Thames, blending art, performance, dining, and innovation in central London.

Middle Temple Venue Hire

A stunning Elizabethan hall at the heart of London’s legal heritage, blending history, architecture, and tradition in a serene riverside setting.

Aldwych Theatre

Experience timeless elegance and captivating performances at London’s historic Aldwych Theatre, a West End treasure with Art Deco charm.

Temple Bar Memorial

Uncover the historical significance of Temple Bar Memorial, a captivating landmark in the heart of London, reflecting the city's rich heritage and culture.

The Honourable Society of the Middle Temple

Discover the historic heart of English law and royal heritage at the Honourable Society of the Middle Temple, home to stunning Elizabethan architecture and centuries of tradition.

Mamma Mia!

Experience the joyous ABBA musical Mamma Mia! at London’s Novello Theatre, a timeless West End celebration of love and laughter.

Novello Theatre

A classic West End theatre on Aldwych, home to Mamma Mia! and a refined Edwardian auditorium with excellent sightlines and intimate charm.

Ikoyi Restaurant

Discover Ikoyi, London’s two-Michelin-starred restaurant blending bold West African spices with British ingredients in an elegant, sensory tasting journey.

Sarastro

Experience vibrant Mediterranean flavors and live musical theatre in the heart of Covent Garden’s most theatrical restaurant.

Cicchetti by San Carlo - London Covent Garden

Experience authentic Venetian small plates and seasonal Italian flavors in a stylish, lively Covent Garden setting.

Balthazar

Experience the lively charm of a Parisian brasserie with classic French cuisine in the heart of Covent Garden, London.

Frog by Adam Handling Restaurant Covent Garden

Experience Michelin-starred modern British cuisine with theatrical flair and sustainable luxury in the heart of Covent Garden.

Margot

Sophisticated Italian dining with classic charm and an extensive wine list in the heart of Covent Garden, London.

Chez Antoinette

Authentic Lyon-inspired French bistro serving classic tartines and cozy café fare in the heart of Covent Garden, London.

Punch & Judy

Historic Covent Garden pub blending classic British fare, lively balcony views, and family-friendly charm in the heart of London.

Paradiso Burger & Cocktail Bar Southbank

Vibrant riverside spot in Southbank serving gourmet burgers, cocktails, and bottomless brunch with stunning Thames views.

Inamo Covent Garden

A futuristic Pan-Asian restaurant in Covent Garden where interactive tables meet bold Asian flavours in a sleek, tech-forward space.

Rules

London’s oldest restaurant since 1798, Rules serves timeless British classics in an elegant, historic Covent Garden setting.

Wahaca Southbank

Experience vibrant Mexican street food in a unique riverside setting with scenic Thames views and lively atmosphere at Wahaca Southbank.

Cora Pearl Covent Garden

Elegant modern British dining in Covent Garden with iconic chips, soulful vibes, and a nod to a glamorous past.

Palm Court Brasserie

Experience authentic Parisian charm and classic French cuisine in the vibrant heart of Covent Garden at Palm Court Brasserie.

Hoa Sen Vietnamese Street Food Restaurant

Authentic Vietnamese street food in the heart of Covent Garden, blending vibrant flavors with a lively, cozy atmosphere.

The Store X

A visionary space where London’s fashion, art, and culture converge in an immersive, innovative experience.

Twinings - The Strand

Discover over 300 years of tea heritage at London’s oldest tea shop, featuring historic charm, premium tastings, and a unique museum experience.

London Transport Museum - Shop

Discover unique transport-themed gifts and iconic London memorabilia at the London Transport Museum Shop in Covent Garden.

Sass & Belle Covent Garden Market

Quirky gifts and whimsical homeware in Covent Garden's lively market—permanently closed in-store, thriving online with cute finds for every home.

The Moomin Shop London

Step into the enchanting world of Moominvalley at The Moomin Shop in Covent Garden, London’s magical haven for fans of Tove Jansson’s beloved characters.

London Silver Vaults

The world's largest underground marketplace for fine antique and contemporary silver, hidden beneath historic Chancery Lane.

Sugar And Style

Discover design-led fashion accessories in Gabriel's Wharf, London's arty South Bank riverside haven blending style, creativity, and Thames views.

not just a shop

Discover unique, handcrafted art and design by UAL’s students and alumni at this creative retail hub in central London.

Brand Academy Independent Gift Shop

Dive into a world of whimsical designs and unique finds at this South Bank gem, where global brands meet emerging talents in the heart of Oxo Tower Wharf.

j-me original design ltd

Whimsical designs with a humorous twist from London's Oxo Tower creative hub – quirky home gifts blending fun, function, and British ingenuity.

SUCK UK Alternative Gifts (OXO Tower)

Discover quirky, clever gifts and homewares at SUCK UK’s flagship store in London’s iconic OXO Tower.

MUJI Covent Garden Store

Discover Japanese minimalism in Covent Garden: timeless clothing, sustainable homewares, and functional stationery for clutter-free, mindful living.

Rokit Covent Garden

Dive into retro treasures at Rokit Covent Garden, where sustainable vintage fashion meets London's vibrant street style heritage on Shelton Street.

Brandy Melville - Covent Garden

Trendy Italian-LA fusion on Neal Street: one-size-fits-most chic for the effortless Covent Garden style seeker.

Floral Street

Contemporary floral fragrances crafted with purpose, sustainability, and joy in the heart of London.

Be At One - Covent Garden Lyceum

Shake up your night in Covent Garden with 100+ cocktails, 2-for-1 happy hours, and masterclasses in a historic spot pulsing with theater-district energy.

Plume Wine Bar

Covent Garden speakeasy in Dickens' old offices: sparkling wines from afar, cheesy sharing plates, and note-passing to strangers in candlelit luxury.

Be At One - Russell Street

Covent Garden’s vibrant cocktail bar with 100+ drinks, late-night parties, and unbeatable 2-for-1 happy hours in a stylish basement setting.

Beaufort Bar

Step into the Beaufort Bar’s jet-black and gold Art Deco glamour for exquisite cocktails, live sultry music, and a timeless London night out.

American Bar

Step into London’s oldest cocktail bar, where over a century of mixology mastery meets elegant Art Deco charm at The Savoy.

Dirty Martini - Covent Garden

Glamorous Covent Garden cocktail haven pulsing with martini magic, bottomless brunches, and late-night DJ vibes under sparkling chandeliers.

Crusting Pipe

Covent Garden wine bar pouring Davy’s finest ports amid live music, British classics and cosy nooks—perfect for pre-theatre indulgence or market rendezvous.

Eve Bar Covent Garden

Subterranean Covent Garden cocktail bar tempting with zero-waste elixirs, decadent snacks, and Eden-inspired glamour beneath a Michelin-starred haven.

The Understudy

Riverside craft beers, KERB street food, and Thames views at the National Theatre's lively bar – perfect for pre-show bites or late-night hangs on London's South Bank.

Upstairs At Rules

Discover Upstairs At Rules, a refined cocktail bar above London’s oldest restaurant, where Edwardian elegance meets expertly crafted drinks in Covent Garden.

Mrs Riot

Covent Garden's technicolor riot: punk-pop cocktails, drag brunches, live DJs, and Kitty Clive's rebellious legacy in one explosive venue.

Mr Fogg's Society of Exploration

Step into a Victorian explorer’s world with inventive cocktails, immersive storytelling, and a mechanical mixologist in Covent Garden’s unique speakeasy.

All Bar One Covent Garden

Stylish Covent Garden wine bar serving shareable plates, extensive wines, and cocktails in a lively West End setting—ideal for pre-theatre drinks or group gatherings.

Southbank Centre, Members Bar

Elevated wine bar with Thames panoramas and cultured calm atop Royal Festival Hall—perfect for drinks amid London's arts heartbeat.

Blame Gloria - Cocktail Bar in Covent Garden

Dive into Blame Gloria’s neon-lit retro cocktail haven in Covent Garden, where legendary rock vibes and wild themed brunches electrify your night.

Proud Late

Dive into two-storey glamour under Waterloo Bridge: cabaret acrobatics, burlesque dazzle, supper feasts, and non-stop clubbing till 5am in London's West End nightlife epicenter.

Carwash Nightclub

Experience Europe’s longest-running disco club in London’s West End, where retro beats, vibrant crowds, and themed parties create unforgettable nights.

Bunga Bunga Covent Garden

A neon-soaked, pizza-and-karaoke supper club under Drury Lane — 90s nostalgia, stage shows and shareable Italian feasts.

Comedy Carnival Covent Garden

London's premier stand-up comedy venue showcasing bold, award-winning international comedians in vibrant Covent Garden.

The Roxy

Soho's unbeatable happy hour cocktail bar by day, pulsing nightclub with live music and DJ nights till 3am—affordable vibes in London's nightlife heart.

Heaven

London’s iconic gay superclub under the railway arches — big nights, loud music, drag, and late finishes in the heart of the West End.

Whatdafunk Presents West End Urban Disco

Dive into London's grooviest urban disco beats at Whatdafunk, where Covent Garden's streets pulse with funk, soul, and non-stop dance energy in the heart of the West End.

The Ivy Club

Art-Deco‑tinged members’ club above The Ivy — piano bars, discreet private dining and polished West End glamour.

Zoo Bar & Club

Dive into Leicester Square's edgy nightlife hub: two floors of R&B beats, sports screens, and wild energy until 3am at Zoo Bar & Club.

The Boat Show Comedy Club

London’s premier floating comedy club aboard the historic Tattershall Castle, blending laughter with iconic riverside views and vibrant nightlife.

The Penthouse London

A compact, rooftop nightclub above Leicester Square — reached by a side lift, built for late‑night private parties and skyline glimpses.

Cirque Du Soul

Dive into Leake Street's graffiti tunnel for soul-stirring electronic nights at this underground nightclub haven.

We Are Waterloo

Dive into Leake Street's graffiti heart where street art meets thumping beats in London's ultimate underground nightclub haven.

Club49Soho

Soho's stylish cocktail haven with DJ-fueled dancefloor energy, blending upscale drinks and classy nightlife vibes until 3am.

STRAWBERRY SUNDAE

Retro rave haven in Waterloo Arches: Daytime hardcore beats, 90s DJ legends, and industrial euphoria from midday to midnight.