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not just a shop – UAL’s Creative Retail Hub in London

Discover unique, handcrafted art and design by UAL’s students and alumni at this creative retail hub in central London.

4.9

Located at 272 High Holborn, London, not just a shop is a unique retail space showcasing homeware, fashion, giftware, and artwork created exclusively by University of the Arts London (UAL) students and alumni. This not-for-profit shop supports emerging creative talent by reinvesting proceeds into enterprise education programs, offering a dynamic blend of shopping and learning in the heart of London’s creative scene.

A brief summary to not just a shop

  • 272 High Holborn, London, WC1V 7EY, GB
  • +442075142277
  • Visit website
  • Duration: 0.5 to 1.5 hours
  • Mid ranged
  • Environment icon Indoor
  • Mobile reception: 5 out of 5
  • Tuesday 11 am-3 pm
  • Wednesday 11 am-3 pm
  • Thursday 11 am-3 pm

Local tips

  • Visit on weekdays between 11am and 3pm to explore the full range of unique products and meet staff involved in UAL’s enterprise programs.
  • Check the shop’s website or contact them to inquire about special events, pop-ups, or limited-edition releases.
  • If you find an item in-store that isn’t online, email the shop to arrange for it to be available for purchase remotely.
  • Consider supporting the shop’s mission by learning about the makers and the sustainable practices behind their products.
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not just a shop location weather suitability

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Discover more about not just a shop

A Platform for Emerging Creative Talent

not just a shop is more than a retail outlet; it is a vibrant enterprise learning space managed by UAL’s Careers & Employability team. Situated in a bustling area of London, it exclusively features products designed and crafted by students and alumni from all six UAL colleges. The shop operates on a not-for-profit basis, with all proceeds reinvested to support the next generation of creative entrepreneurs through education, events, and business development programs.

Diverse and Curated Product Range

The shop offers a wide array of unique items, including home décor, fashion accessories, stationery, ceramics, artworks, prints, jewellery, and even small furniture pieces. Each product is carefully selected through open calls and curated by a panel comprising UAL staff, students, and industry experts. This ensures a fresh and distinctive collection that reflects the creativity and craftsmanship of London’s emerging design talent.

Educational and Supportive Environment

Beyond retail, not just a shop serves as a practical learning environment where students gain real-world experience in product retailing, pricing, branding, and market readiness. The shop mirrors professional retail and gallery operations, providing invaluable insights for those aspiring to run their own creative businesses. Workshops, one-to-one support, competitions, and live briefs complement the retail experience, making it a hub for creative enterprise development.

Location and Accessibility

Nestled on High Holborn, the shop benefits from a central London location with close proximity to Holborn and Chancery Lane tube stations. Its compact size creates an intimate shopping atmosphere where visitors can discover one-of-a-kind pieces. Opening hours are limited to weekdays from 11am to 3pm, reflecting the team’s dual focus on retail and educational projects.

Commitment to Sustainability and Craftsmanship

not just a shop emphasizes sustainability and traditional manufacturing techniques, supporting British-made products and eco-conscious design. The shop’s ethos encourages mindful consumption and highlights the stories behind each item, connecting shoppers with the creative processes and cultural backgrounds of the makers.

A Hub for London’s Creative Community

The shop fosters a sense of community by showcasing diverse voices and styles from UAL’s creative network. Seasonal events, pop-ups, and collaborations, such as with the London College of Fashion Founders Club, enrich the visitor experience. This dynamic space is a testament to London’s thriving arts scene and a valuable destination for those interested in contemporary design and emerging talent.

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