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British Music Experience

Step into the story of British rock and pop at Liverpool’s national museum of popular music, where iconic costumes, instruments and interactive studios bring decades of music to life.

4.6

Housed in Liverpool’s grand Cunard Building, the British Music Experience is the UK’s national museum of popular music, tracing the story of British rock and pop from 1945 to today. Explore over 600 iconic artefacts, including stage costumes, instruments, handwritten lyrics and Brit Award statues, then step into interactive studios to sing, dance and play. With a vocal booth, drum kits, keyboards and a dance floor that takes you through the decades, it’s a hands-on celebration of music that appeals to all ages and tastes.

A brief summary to The British Music Experience

  • Cunard Building, Canada Blvd, Liverpool, L3 1DS, GB
  • +441515190915
  • Visit website
  • Duration: 1.5 to 2.5 hours
  • Mid ranged
  • Environment icon Mixed
  • Mobile reception: 5 out of 5
  • Monday 10 am-5 pm
  • Tuesday 10 am-5 pm
  • Wednesday 10 am-5 pm
  • Thursday 10 am-5 pm
  • Friday 10 am-5 pm
  • Saturday 10 am-5 pm
  • Sunday 10 am-5 pm

Local tips

  • Book your ticket online in advance to secure your preferred time slot and often get a small discount; entry is by timed slot every 15 minutes.
  • Bring your own headphones to get the most out of the free audio tour, which guides you through the galleries via a smartphone app.
  • Allow at least 1.5–2 hours to properly explore the galleries and try the interactive studios; arrive early in the day to avoid the busiest periods.
  • The Star Café & Bar and Merch Store are open to the public without a museum ticket, so you can grab a coffee or browse souvenirs even if you’re not visiting the exhibition.
  • Check the museum’s website before your visit for any seasonal changes to opening days, special exhibitions or temporary closures for private events.
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Getting There

  • Public Transport

    From Liverpool Lime Street station, take a short walk or a local bus to the Pier Head waterfront; the journey takes about 10–15 minutes and drops you close to the Cunard Building.

  • Walking

    From Liverpool city centre, walk along the waterfront promenade towards the Three Graces; the British Music Experience is clearly visible in the Cunard Building, about a 15–20 minute walk from the main shopping streets.

  • Car

    Drive to the city centre and use one of the nearby multi-storey car parks; from there, follow signs to the Pier Head waterfront, where the Cunard Building stands prominently on the waterfront.

  • Taxi / Ride-Share

    A taxi or ride-share from central Liverpool or the airport takes around 20–30 minutes depending on traffic and drops you directly at the Pier Head, right outside the Cunard Building.

The British Music Experience location weather suitability

  • Weather icon Any Weather
  • Weather icon Rain / Wet Weather
  • Weather icon Mild Temperatures

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Discover more about The British Music Experience

Where British Music Comes Alive

Nestled inside Liverpool’s majestic Cunard Building on the UNESCO-listed Pier Head, the British Music Experience tells the sweeping story of British popular music across more than seven decades. From the birth of rock ’n’ roll and the British Invasion to punk, new wave, Britpop and modern chart-toppers, the museum charts how music has shaped and reflected British culture. The galleries unfold chronologically, weaving together video interviews, rare footage, photographs and a rich collection of memorabilia that brings each era vividly to life.

Costumes, Lyrics and Legendary Instruments

The collection is packed with show-stopping pieces: flamboyant stage outfits worn by Freddie Mercury, the Spice Girls, Adam Ant and Mick Jagger; handwritten lyrics from artists like Adele; and instruments played by legends from Queen’s Roger Taylor to the Sex Pistols. Among the highlights are the original Brit Award statues and the front door of Apple Corps’ Saville Row office, offering a tangible connection to the people and places that defined British music. Temporary exhibitions, such as the Live Aid 40 retrospective, add fresh perspectives and deepen the narrative with personal archives and behind-the-scenes stories.

Play, Sing and Dance Through the Decades

What sets this museum apart is its emphasis on participation. In the Gibson Interactive Studio, visitors can try out professional-grade drum kits, keyboards and guitars, learning to play classic riffs and rhythms. The Dance the Decades studio invites you to follow a virtual teacher through 12 iconic dance styles, from the twist to the moonwalk and beyond. A professional vocal booth lets you record your voice in a range of British genres, giving you a taste of life in the studio. These hands-on zones make the experience especially engaging for younger visitors and music lovers who want to do more than just look.

Behind the Scenes and Around the World

The museum also explores how British music has influenced global culture, from the Beatles’ worldwide impact to the rise of British festivals and the evolution of music television and radio. Interactive displays and audio-visual installations examine the business, technology and social forces that have shaped the industry, while hologram performances and curated playlists immerse you in the sound and style of each era. Whether you’re a casual fan or a dedicated music nerd, there’s plenty to discover about the artists, producers, engineers and fans who have made British pop and rock a global phenomenon.

Star Café, Shop and Practicalities

Beyond the galleries, the Star Café & Bar serves Illy coffee, teas, cakes, toasties and paninis and is open to the public without a museum ticket. The adjacent Merch Store offers a wide range of band merchandise, books, vinyl and exclusive memorabilia, perfect for souvenirs. The museum is fully accessible, with an accessible entrance on Brunswick Street, and offers audio tours via a free smartphone app (bring your own headphones). Opening hours vary by season, typically running daily or Wednesday–Sunday from 10am to 5pm, with last entry around 4.15pm. A visit usually takes 1.5 to 2 hours, but you’re welcome to stay longer and soak in the atmosphere.

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