Seven Dials
A star-shaped Georgian quarter blending historic charm with contemporary culture, boutiques, and dining.
Seven Dials is a historic neighbourhood in London's West End, centred around an iconic star-shaped junction where seven atmospheric streets converge. Home to over 90 independent boutiques, international fashion brands, and 50+ restaurants, cafés, and bars, this vibrant quarter blends Georgian architecture with contemporary culture. The landmark Seven Dials Monument features six sundials, with the column itself serving as the seventh. Originally laid out in the early 1690s, the area has transformed from a notorious slum into one of London's most distinctive shopping and lifestyle destinations, offering everything from quirky independent shops to award-winning restaurants and West End theatres.
A brief summary to Seven Dials
- London, GB
- Duration: 1.5 to 4 hours
- Mid ranged
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Outdoor
- Mobile reception: 5 out of 5
Local tips
- Visit Neal's Yard for alfresco dining among colourful Victorian buildings and occasional live performances—arrive early for outdoor seating as tables are limited and first-come, first-served.
- Explore Seven Dials Market in the Banana Warehouse for independent food vendors, including the world's first cheese conveyor belt and diverse international cuisine options.
- Time your visit to catch a show at Seven Dials Playhouse or Cambridge Theatre, then enjoy pre-theatre dining at local restaurants offering prix fixe menus and extended hours.
- Look for the two blue plaques marking Seven Dials' cultural heritage: one honouring Brian Epstein at 13 Monmouth Street and another identifying Monty Python's studios in Neal's Yard.
- Rent a bicycle from stations on Moor Street, Drury Lane, Earnshaw Street, or High Holborn to explore the neighbourhood and surrounding Covent Garden and Soho areas.
For the on-the-go comforts that matter to you
- Restrooms
- Drink Options
- Drinking Water
- Food Options
- Seating Areas
- Sheltered Areas
- Trash Bins
- Information Boards
Getting There
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Underground (Tube)
Covent Garden station (Piccadilly Line) is the closest, approximately 3 minutes' walk from Seven Dials. Leicester Square (Northern and Piccadilly Lines) and Tottenham Court Road (Northern, Central, and Elizabeth Lines) are each 4–5 minutes' walk away. Holborn station (Central and Piccadilly Lines) is approximately 6 minutes' walk. All stations operate frequent services throughout the day and evening, with typical wait times of 2–5 minutes during peak hours and 5–10 minutes off-peak. Single fares within central London zones cost approximately £1.75–£2.80 depending on payment method and time of travel.
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Mainline Train
Charing Cross railway station is the nearest mainline station, approximately 10–12 minutes' walk from Seven Dials. Services connect to destinations across southern England, with typical journey times to major cities ranging from 1–3 hours. Ticket prices vary widely depending on destination and advance booking; expect £10–£50+ for regional journeys. The station is well-signposted from Seven Dials, and the walk passes through central London streets.
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Cycling
Cycle Scheme docking stations are located on Moor Street, Drury Lane, Earnshaw Street, and High Holborn, all within walking distance of Seven Dials. Bike rental typically costs £2–£3.50 per 30-minute period or £15–£25 for daily passes. The neighbourhood is pedestrian-friendly with dedicated cycle lanes connecting to Covent Garden and Soho. Terrain is flat and suitable for all cycling abilities.
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Walking
Seven Dials is highly walkable from surrounding attractions. From Covent Garden Market, the walk takes 3–5 minutes; from Leicester Square, approximately 4–6 minutes; from Soho, 8–10 minutes. The streets are narrow, often crowded, and paved with cobblestones, making comfortable walking shoes essential. The area is well-lit and busy throughout the day and evening, with clear signage to the central Monument. Walking is the best way to discover the neighbourhood's independent shops, hidden courtyards, and local character.
Seven Dials location weather suitability
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Any Weather
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Mild Temperatures
Discover more about Seven Dials
A Star-Shaped Vision from the Georgian Era
Seven Dials was established in the early 1690s by Thomas Neale, an ambitious Member of Parliament who envisioned creating London's most fashionable address. Neale's ingenious design laid out the neighbourhood as a series of triangles radiating from a central point, maximising the number of rental properties while creating a distinctive star-shaped street pattern that remains intact today. The seven streets were originally named to attract wealthy residents: Great and Little Earl Street, Great and Little White Lion Street, Great and Little St Andrew's Street, and Queen Street. Though the names have since been simplified or changed to avoid duplication with other London streets, the original street signs can still be spotted attached to historic buildings throughout the area.From Gin Dens to Gentrification
Despite Neale's aspirations, Seven Dials failed to establish itself as an exclusive enclave and instead deteriorated into a notorious slum by the 18th century. The area became infamous for its gin shops and criminal underworld, with each of the seven apexes facing the central monument housing a pub. Legend has it that the cellars and vaults beneath these establishments were interconnected, providing convenient escape routes for those seeking to evade the law. This colourful past contrasts sharply with the neighbourhood's modern identity. The transformation accelerated through the 20th century, and today Seven Dials stands as a thriving, prosperous quarter that honours its heritage while embracing contemporary culture.The Monument and Architectural Character
At the heart of Seven Dials stands the iconic Monument, a column bearing six ornate sundials with the column itself functioning as the seventh. This architectural centrepiece has become the symbolic heart of the neighbourhood and remains one of London's great architectural set pieces. The area's Georgian buildings retain many original features despite 19th and 20th-century redevelopment. Over 25 percent of the area's buildings have been listed since 1974, preserving the historic character of narrow cobbled streets lined with period facades. The Cambridge Theatre occupies one of the seven apexes, while the Radisson Edwardian Mercer Street Hotel and the Comyn Ching Triangle—a block of buildings renovated during the 1980s—anchor other corners of the junction.Cultural Landmarks and Historic Connections
Seven Dials carries significant cultural weight in London's creative history. Two blue plaques mark important milestones: one at 13 Monmouth Street commemorates the location where Brian Epstein, manager of The Beatles, ran his successful management company NEMS, officially unveiled by entertainer Cilla Black in 2010. Another plaque in Neal's Yard identifies the Animation, Editing and Recording Studios of Monty Python, where the comedy troupe's members Michael Palin and Terry Gilliam worked from 1976 to 1987. The Seven Dials Playhouse, established in 1994 by Sir Alan Bates as the Tristan Bates Theatre, continues to serve as an Off West End fringe venue with a 100-seat capacity, honouring his son's memory.Shopping, Dining, and Contemporary Culture
Today, Seven Dials thrives as a modern London destination hosting over 90 fashion, beauty, and lifestyle stores alongside more than 50 independent restaurants, cafés, and bars. The neighbourhood balances international flagships with independent boutiques run by London designers and artisans, offering everything from luxury cosmetics to quirky home décor and personalised gifts. Seven Dials Market, housed in the Banana Warehouse, showcases independent food and drink vendors including the world's first cheese conveyor belt, alongside vegan options and Asian cuisine. The colourful Neal's Yard courtyard provides alfresco dining among vibrant facades and occasionally hosts performances and live shows. The area's theatre scene extends beyond the Seven Dials Playhouse to include the Cambridge Theatre and proximity to West End venues, with many restaurants offering prix fixe menus and extended hours for theatre-goers.A Living Neighbourhood Between Past and Present
Seven Dials occupies a unique position in London's geography, nestled between the bustling Covent Garden to the southeast and Soho to the north, linked by seven atmospheric streets that create a village-like atmosphere despite their central London location. The narrow streets, often crowded with people, move at a slower pace than surrounding areas, offering respite from the city's intensity. Community events throughout the year—including the annual Christmas light switch-on and summer festival—foster a sense of neighbourhood identity. The area welcomes all visitors, with step-free access, wheelchair-accessible facilities, and assistance dogs welcome, making it an inclusive destination for diverse audiences seeking authentic London culture, independent shopping, quality dining, and live entertainment.Iconic landmarks you can’t miss
Historic Seven Dials
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Experience the rich history and vibrant atmosphere of Historic Seven Dials, London's gem where seven streets meet and culture thrives.
Neal’s Yard (Courtyard)
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Explore Neal's Yard, London's vibrant historical courtyard, filled with colorful shops, organic cafés, and wellness centers for a unique city experience.
Mercer Walk
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Experience the enchanting Mercer Walk in London, a charming alley brimming with boutique shops, cozy cafes, and artistic flair that captures the city's spirit.
Slingsby Place
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Explore Slingsby Place, a serene scenic point in London, offering lush greenery and stunning architecture perfect for relaxation and memorable photographs.
Shaftesbury Ave
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Discover London’s vibrant Shaftesbury Avenue, the epicenter of the West End's theatre scene, offering a myriad of shows, dining, and nightlife options.
Agatha Christie memorial
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Explore the Agatha Christie Memorial in London, a serene tribute to the Queen of Crime amidst the vibrant city life, perfect for literary enthusiasts.
Plaque: Tin Pan Alley & La Giaconda cafe
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Discover the historic heart of British music at Denmark Street’s Tin Pan Alley and the iconic La Giaconda Cafe, a legendary hub for musicians and songwriters.
Denmark St
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Britain's legendary Tin Pan Alley where rock and roll was born, preserved beneath 17th-century facades.
Goodwin’s Court
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Experience the serene charm of Goodwin's Court, a historic landmark in London, perfect for leisurely strolls and captivating photography.
Self-Guided Audio Tour - London's Soho, Theatreland and Chinatown
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Discover the rich culture and vibrant nightlife of London's Soho, Theatreland, and Chinatown with a self-guided audio tour.
Bow St
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Discover Bow Street, where London’s first professional police force was born and theatre, history, and vibrant market life converge in Covent Garden.
Royal Opera House
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Experience the breathtaking performances and rich history of the Royal Opera House, a premier destination for opera and ballet enthusiasts in London.
1 Soho Place
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Explore 1 Soho Place: A vibrant business park in London's Soho, surrounded by eclectic eateries, shops, and cultural landmarks.
Cecil Court
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Step into a cobbled alley where books, history, and magic converge in the heart of London.
Huntfun Covent Garden
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Explore the vibrant atmosphere of Huntfun Covent Garden, a premier tourist attraction in London filled with unique shops, local stalls, and street performances.
Unmissable attractions to see
Cambridge Theatre
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Immerse yourself in the enchanting world of live theatre at Cambridge Theatre, London's premier venue for unforgettable performances.
Neal's Yard Dairy (Covent Garden Shop)
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Explore the rich flavors of artisanal cheeses at Neal's Yard Dairy, a must-visit destination for cheese lovers in Covent Garden, London.
Comedy Carnival Covent Garden
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Experience the best of London’s nightlife at Comedy Carnival Covent Garden, where top comedians bring laughter to life in an intimate setting.
Seven Dials Comedy @ The Seven Dials Club
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Experience unforgettable nights of laughter and entertainment at The Seven Dials Club, one of London's premier comedy venues.
Neal's Yard
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Explore Neal's Yard in London, a vibrant courtyard filled with colorful buildings, unique shops, and delightful cafes, perfect for a relaxing escape.
ODEON Covent Garden
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Experience the magic of cinema at ODEON Covent Garden, where great films and delightful coffee meet in the heart of London.
St. Martin's Theatre
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Experience the magic of live performance at St. Martin's Theatre, home to iconic productions in London's vibrant West End.
The Ambassadors Theatre
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Discover the allure of The Ambassadors Theatre, a historic venue in London's West End, showcasing exceptional performances and unforgettable experiences.
Neal St
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Discover the vibrant heart of Covent Garden with Neal Street’s eclectic shops, historic architecture, and the colorful Neal’s Yard courtyard.
The Phoenix Garden
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Discover the serene beauty of The Phoenix Garden, a lush community oasis in the heart of London, perfect for nature lovers and tranquil retreats.
Henry Pordes Books Ltd
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Explore Henry Pordes Books Ltd, London's finest rare and second-hand bookshop, offering a treasure trove of literary gems in a cozy atmosphere.
Phoenix Arts Club
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Experience the vibrant nightlife of London at the Phoenix Arts Club, a premier cabaret destination combining live entertainment and exquisite dining.
Palace Theatre
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Experience the magic of live theatre at the historic Palace Theatre in London's vibrant West End, home to world-class productions and captivating performances.
Phoenix Theatre
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Discover the enchanting Phoenix Theatre in London, where captivating performances and rich history come together for an unforgettable experience.
The Spice Of Life
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Experience the essence of Soho at The Spice Of Life, a lively pub offering great food, live music, and a wide selection of drinks in a vibrant atmosphere.
Essential places to dine
Flesh & Buns Covent Garden
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Discover authentic Japanese cuisine at Flesh & Buns Covent Garden – where delicious flavors meet vibrant atmosphere in the heart of London.
Hawksmoor Seven Dials
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London's premier steakhouse in a historic Seven Dials brewery, serving dry-aged beef and craft cocktails in moody mahogany elegance.
Circus
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Pan-Asian dinner theatre where acrobats, fire eaters, and gourmet cuisine collide in Covent Garden.
La Bodega Negra Restaurant
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Discover authentic Mexican cuisine and vibrant nightlife at La Bodega Negra in London's Soho - where every meal feels like a fiesta!
Inamo Covent Garden
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Discover innovative Asian fusion cuisine at Inamo Covent Garden with interactive dining experiences that engage all your senses.
Palm Court Brasserie
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Experience the charm of French cuisine at Palm Court Brasserie, where elegant dining meets vibrant atmosphere in London's heart.
Clos Maggiore
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Discover Clos Maggiore: London's most romantic restaurant offering exquisite French cuisine amidst an enchanting atmosphere.
Hoa Sen Vietnamese Street Food Restaurant
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Experience authentic Vietnamese street food in the heart of Covent Garden with Hoa Sen’s vibrant flavors and welcoming atmosphere.
Noble Rot Soho
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Discover Noble Rot Soho: A haven for modern European cuisine lovers in London's bustling Soho district with an exceptional wine selection.
New Loon Fung Restaurant
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A bustling Chinatown institution serving generous portions of classic Chinese dim sum and regional specialties in a lively, traditional setting.
Hoppers Soho
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Experience authentic Sri Lankan flavors and vibrant Soho charm at Hoppers, famous for its delicate hoppers and richly spiced curries.
J Sheekey
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London's legendary seafood sanctuary since 1896, where theatre-goers and connoisseurs gather for impeccable fish and timeless elegance.
Gauthier Soho
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Experience modern French cuisine at Gauthier Soho, where traditional flavors meet innovative vegan options in the heart of London's vibrant Soho.
Meet Fresh
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Savor the authentic flavors of Taiwan with chewy taro balls, silky tofu pudding, and refreshing shaved ice in the heart of London’s Chinatown.
Cora Pearl Covent Garden
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Discover Cora Pearl Covent Garden: where modern European cuisine meets British charm in the heart of London.
Markets, malls and hidden boutiques
Good
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Explore Good, London's premier vintage clothing shop, offering a curated selection of unique and sustainable fashion treasures.
Urban Outfitters
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Discover contemporary fashion and unique homewares at Urban Outfitters, a must-visit gift shop in the heart of London.
Pop Boutique
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Explore Pop Boutique in London for a unique vintage shopping experience filled with timeless fashion treasures and eclectic styles.
Forbidden Planet London Megastore
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Discover Forbidden Planet London Megastore - your ultimate destination for comics, collectibles, and pop culture treasures in the heart of London.
Brandy Melville - Covent Garden
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Explore trendy fashion at Brandy Melville in Covent Garden, a stylish ladies' clothing shop offering unique apparel that captures youthful spirit.
Blackout II - Vintage Clothing London
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Explore Blackout II in London for a unique vintage shopping experience, offering clothing, accessories, and an eco-friendly approach to fashion.
Rokit Covent Garden
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Discover timeless fashion and unique vintage finds at Rokit Covent Garden, the ultimate destination for style enthusiasts in London.
St Martin's Courtyard
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Experience the vibrant blend of shopping, dining, and relaxation at St Martin's Courtyard in the heart of Covent Garden, London.
MUJI Covent Garden Store
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Explore the minimalist designs and functional homeware at MUJI Covent Garden, a shopping paradise for style and simplicity in London.
Goldsmith Vintage
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Explore Goldsmith Vintage: London's premier destination for unique, curated vintage clothing and accessories that celebrate timeless fashion.
Unique Britain
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Explore Unique Britain for authentic souvenirs that reflect the heart of British culture, all at reasonable prices in the heart of London.
Alice Through The Looking Glass
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Discover a magical gift shop in London, filled with antiques, rare books, and whimsical art inspired by Alice's adventures.
The Moomin Shop London
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Discover The Moomin Shop London: A whimsical gift shop filled with enchanting Moomin-themed treasures for fans of all ages.
La Boutik
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Explore La Boutik: London's premier destination for exclusive designer clothing and unparalleled shopping experience.
Sass & Belle Covent Garden Market
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Explore the whimsical charm of Sass & Belle Covent Garden Market, the perfect destination for unique gifts and delightful homeware in London.
Essential bars & hidden hideouts
The Escapologist Bar
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Discover the whimsical charm of The Escapologist Bar in Seven Dials, London, where creative cocktails and enchanting decor await your visit.
Prelude by Oriole
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Experience the art of cocktail making at Prelude by Oriole, where innovative drinks and exquisite bites create a memorable night out in London.
Oriole
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Discover Oriole, London's premier cocktail bar and restaurant, where innovative drinks meet exquisite cuisine in an elegant setting.
Bar Termini
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Discover the allure of Bar Termini, a cocktail haven in London's Soho, where Italian tradition meets modern mixology.
Covent Garden Social Club
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Immerse yourself in the lively ambiance of Covent Garden Social Club, where cocktails, comedy, and live music create unforgettable nights out in London.
Swift Soho
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Experience innovative cocktails and a vibrant atmosphere at Swift Soho, the perfect cocktail bar in London's lively Soho district.
The Alchemist St Martin's Lane
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Discover enchanting cocktails and a lively atmosphere at The Alchemist St Martin's Lane, a premier cocktail bar in London.
The Little Scarlet Door
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Experience innovative cocktails and a vibrant atmosphere at The Little Scarlet Door, a top cocktail bar in London's lively Soho district.
Thirst Bar Soho
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Experience the vibrant nightlife of London at Thirst Bar Soho, where innovative cocktails and a lively atmosphere await.
The Black Book
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Discover The Black Book in Soho, London's premier wine bar offering exquisite wines and delightful small plates in a chic atmosphere.
Simmons Bar | Soho
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Discover the vibrant cocktail culture of Soho at Simmons Bar, where innovative drinks meet an inviting atmosphere.
Mr Fogg's Tavern
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Experience the charm of Mr Fogg's Tavern, a quintessential British pub serving exquisite cocktails and delightful British cuisine in London.
Henson's Bar and Social
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Experience the vibrant cocktail culture of London at Henson's Bar and Social, where unique drinks meet a lively atmosphere.
Blame Gloria - Covent Garden
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Experience the vibrant nightlife at Blame Gloria, a must-visit cocktail bar in Covent Garden, where unique decor meets exceptional drinks.
Blame Gloria - Cocktail Bar in Covent Garden
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Discover Blame Gloria, a vibrant cocktail bar in Covent Garden, where eclectic decor meets innovative cocktails for an unforgettable night out.
For the vibe & atmosphere seeker
- Lively
- Entertaining
- Quirky
- Unique
- Scenic
- Casual
- Romantic
For the design and aesthetic lover
- Vintage Styles
- Colorful Aesthetics
- Bohemian Styles
- Modern Designs
For the architecture buff
- Historic
- Art & Design
- Street Art
- Heritage Neighborhoods
For the view chaser and sunset hunter
- Iconic Views
- Panoramas
For the social media creator & influencer
- Instagrammable
- Photo Spots
- Aesthetic Corners
- Colorful Backdrops
- Architectural Shots
For the eco-conscious traveler
- Public-Transport Accessible
- Car-Free Access
For the kind of experience you’re after
- Cultural Heritage
- Photowalk
- Myth & Legends
- Day Trip
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- LGBT Friendly
- Senior Friendly
- Child Friendly
- Teen Friendly
- Wheelchair Access
- Pet Friendly
- Solo Friendly
- Couple Friendly
- Solo Female Friendly
- Vegetarian Friendly
- Vegan Friendly
- Business Friendly
