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The LEGO® Store Leicester Square, London

Discover London’s flagship LEGO® Store in Leicester Square, where iconic models, exclusive sets, and interactive fun await every brick lover.

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The LEGO® Store in Leicester Square is London’s flagship LEGO destination, offering two floors of immersive brick experiences, exclusive sets, and interactive features like the Mosaic Maker and Minifigure Factory. Located at 3 Swiss Court, it showcases impressive models including a giant LEGO tree and a double-decker bus made of bricks, making it a must-visit for LEGO fans of all ages.

A brief summary to The LEGO® Store Leicester Square

  • 3 Swiss Ct, London, W1D 6AP, GB
  • +442076650413
  • Visit website
  • Duration: 1 to 3 hours
  • Mid ranged
  • Environment icon Indoor
  • Mobile reception: 5 out of 5
  • Monday 10 am-10 pm
  • Tuesday 10 am-10 pm
  • Wednesday 10 am-10 pm
  • Thursday 10 am-10 pm
  • Friday 10 am-10 pm
  • Saturday 9 am-10 pm
  • Sunday 12 pm-6 pm

Local tips

  • Visit during weekday evenings to enjoy a quieter atmosphere and shorter queues.
  • Try the Mosaic Maker to create a personalized LEGO artwork from your photo.
  • Explore the Minifigure Factory to design and build your own unique LEGO minifigure.
  • Check for seasonal events and promotions, especially during the holiday season for exclusive experiences.
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Getting There

  • Underground

    Take the London Underground to Leicester Square station, served by the Northern and Piccadilly lines. The station is about a 3-minute walk from the store. Tickets range from £2.40 to £6.00 depending on the time and ticket type.

  • Bus

    Multiple London bus routes stop near Leicester Square, including routes 24, 29, and 176. Bus travel times vary but typically range from 15 to 30 minutes from central London locations. A contactless payment or Oyster card fare is approximately £1.75 per journey.

  • Rail

    Charing Cross railway station is an eight-minute walk from the LEGO Store. It offers connections from various parts of London and the southeast. Walking routes are flat and accessible.

  • Walking

    If you are staying nearby in central London, walking to Leicester Square is a pleasant option. The area is pedestrian-friendly with flat terrain, suitable for all ages and abilities, taking approximately 10 to 20 minutes from nearby landmarks like Covent Garden.

The LEGO® Store Leicester Square location weather suitability

  • Weather icon Any Weather
  • Weather icon Rain / Wet Weather
  • Weather icon Clear Skies
  • Weather icon Mild Temperatures

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Discover more about The LEGO® Store Leicester Square

A Premier Destination for LEGO Enthusiasts

The LEGO® Store Leicester Square stands as the flagship LEGO retail experience in London, situated in the heart of the city at 3 Swiss Court. Spanning two floors, the store offers an extensive range of LEGO products, from the latest sets like Harry Potter, Ninjago, and Star Wars to rare and exclusive items. This store is not just about shopping; it is an immersive environment designed to inspire creativity and wonder among visitors of all ages.

Iconic Models and Interactive Features

Visitors are greeted by spectacular large-scale LEGO models, including a full-size Aston Martin from the James Bond franchise that guests can sit in for photos. A giant, colorful LEGO tree stretches the full height of the building, featuring secret viewpoints and embedded models among its branches. Upstairs, a double-decker bus constructed from over 270,000 LEGO bricks offers another iconic photo opportunity. The store also houses interactive zones such as the Minifigure Factory, where visitors can design their own minifigures, and the Mosaic Maker, which creates custom LEGO artwork from your photographs.

Events and Seasonal Highlights

The store hosts seasonal events and special promotions, including holiday-themed activities and exclusive LEGO Insiders early access. For a limited time in 2025, the Tile Studio allowed visitors to customize LEGO tiles for keychains and other personalized creations. These events enhance the visitor experience, making each visit unique and engaging.

Location and Atmosphere

Located on the west side of Leicester Square, opposite M&M's World, the LEGO Store is easily accessible and set in a lively entertainment district. The atmosphere inside is vibrant and fun-filled, with colorful displays and hands-on play areas that invite exploration. Despite its central location, the store’s layout provides spaces for quiet creativity alongside bustling activity zones.

Opening Hours and Visitor Tips

The store operates Monday to Saturday from 10am to 10pm and Sunday from 12pm to 6pm, with extended holiday hours during peak seasons. Evening visits are recommended for a quieter shopping experience. The store welcomes families, solo visitors, and LEGO fans of all ages, offering a friendly and accessible environment.

Legacy and Cultural Connection

Leicester Square itself is steeped in history and culture, with statues of notable figures like William Shakespeare nearby, who also features as a LEGO minifigure waiting at the bus stop inside the store. This blend of cultural heritage and modern creativity makes the LEGO Store a unique landmark within London’s vibrant urban fabric.

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