The LEGO® Store Leicester Square, London
Discover London’s flagship LEGO® Store in Leicester Square, where iconic models, exclusive sets, and interactive fun await every brick lover.
The LEGO® Store in Leicester Square is London’s flagship LEGO destination, offering two floors of immersive brick experiences, exclusive sets, and interactive features like the Mosaic Maker and Minifigure Factory. Located at 3 Swiss Court, it showcases impressive models including a giant LEGO tree and a double-decker bus made of bricks, making it a must-visit for LEGO fans of all ages.
A brief summary to The LEGO® Store Leicester Square
- 3 Swiss Ct, London, W1D 6AP, GB
- +442076650413
- Visit website
- Duration: 1 to 3 hours
- Mid ranged
-
Indoor
- Mobile reception: 5 out of 5
- Monday 10 am-10 pm
- Tuesday 10 am-10 pm
- Wednesday 10 am-10 pm
- Thursday 10 am-10 pm
- Friday 10 am-10 pm
- Saturday 9 am-10 pm
- Sunday 12 pm-6 pm
Local tips
- Visit during weekday evenings to enjoy a quieter atmosphere and shorter queues.
- Try the Mosaic Maker to create a personalized LEGO artwork from your photo.
- Explore the Minifigure Factory to design and build your own unique LEGO minifigure.
- Check for seasonal events and promotions, especially during the holiday season for exclusive experiences.
For the on-the-go comforts that matter to you
- Restrooms
- Drink Options
- Food Options
- Seating Areas
- Information Boards
Getting There
-
Underground
Take the London Underground to Leicester Square station, served by the Northern and Piccadilly lines. The station is about a 3-minute walk from the store. Tickets range from £2.40 to £6.00 depending on the time and ticket type.
-
Bus
Multiple London bus routes stop near Leicester Square, including routes 24, 29, and 176. Bus travel times vary but typically range from 15 to 30 minutes from central London locations. A contactless payment or Oyster card fare is approximately £1.75 per journey.
-
Rail
Charing Cross railway station is an eight-minute walk from the LEGO Store. It offers connections from various parts of London and the southeast. Walking routes are flat and accessible.
-
Walking
If you are staying nearby in central London, walking to Leicester Square is a pleasant option. The area is pedestrian-friendly with flat terrain, suitable for all ages and abilities, taking approximately 10 to 20 minutes from nearby landmarks like Covent Garden.
The LEGO® Store Leicester Square location weather suitability
-
Any Weather
-
Rain / Wet Weather
-
Clear Skies
-
Mild Temperatures
Discover more about The LEGO® Store Leicester Square
A Premier Destination for LEGO Enthusiasts
The LEGO® Store Leicester Square stands as the flagship LEGO retail experience in London, situated in the heart of the city at 3 Swiss Court. Spanning two floors, the store offers an extensive range of LEGO products, from the latest sets like Harry Potter, Ninjago, and Star Wars to rare and exclusive items. This store is not just about shopping; it is an immersive environment designed to inspire creativity and wonder among visitors of all ages.Iconic Models and Interactive Features
Visitors are greeted by spectacular large-scale LEGO models, including a full-size Aston Martin from the James Bond franchise that guests can sit in for photos. A giant, colorful LEGO tree stretches the full height of the building, featuring secret viewpoints and embedded models among its branches. Upstairs, a double-decker bus constructed from over 270,000 LEGO bricks offers another iconic photo opportunity. The store also houses interactive zones such as the Minifigure Factory, where visitors can design their own minifigures, and the Mosaic Maker, which creates custom LEGO artwork from your photographs.Events and Seasonal Highlights
The store hosts seasonal events and special promotions, including holiday-themed activities and exclusive LEGO Insiders early access. For a limited time in 2025, the Tile Studio allowed visitors to customize LEGO tiles for keychains and other personalized creations. These events enhance the visitor experience, making each visit unique and engaging.Location and Atmosphere
Located on the west side of Leicester Square, opposite M&M's World, the LEGO Store is easily accessible and set in a lively entertainment district. The atmosphere inside is vibrant and fun-filled, with colorful displays and hands-on play areas that invite exploration. Despite its central location, the store’s layout provides spaces for quiet creativity alongside bustling activity zones.Opening Hours and Visitor Tips
The store operates Monday to Saturday from 10am to 10pm and Sunday from 12pm to 6pm, with extended holiday hours during peak seasons. Evening visits are recommended for a quieter shopping experience. The store welcomes families, solo visitors, and LEGO fans of all ages, offering a friendly and accessible environment.Legacy and Cultural Connection
Leicester Square itself is steeped in history and culture, with statues of notable figures like William Shakespeare nearby, who also features as a LEGO minifigure waiting at the bus stop inside the store. This blend of cultural heritage and modern creativity makes the LEGO Store a unique landmark within London’s vibrant urban fabric.Iconic landmarks you can’t miss
Mary Poppins Statue
0.0 km
Where cinema's most elegant nanny takes flight in the heart of London's film district.
Cecil Court
0.2 km
Step into a cobbled alley where books, history, and magic converge in the heart of London.
Piccadilly Circus
0.2 km
Piccadilly Circus pulses with iconic neon lights, historic monuments, and vibrant street life at the heart of London’s West End.
225 Piccadilly Circus
0.2 km
At the luminous heart of London’s West End, 225 Piccadilly Circus dazzles with history, iconic lights, and vibrant urban energy.
Eros (Shaftesbury Memorial Fountain)
0.2 km
Iconic London landmark honoring Victorian philanthropy with the world’s first aluminium statue, set amidst Piccadilly Circus’s vibrant theatre district.
Piccadilly & Piccadilly Circus
0.3 km
London's dazzling heart: iconic neon lights, legendary Eros statue, and the pulsing epicentre of West End entertainment.
5 Trafalgar Sq
0.3 km
London's grand civic heart: Nelson's victory immortalised in stone, surrounded by world-class art and democratic tradition.
The Fourth Plinth
0.3 km
A historic plinth turned world-renowned stage for bold contemporary art in the heart of London’s Trafalgar Square.
Agatha Christie memorial
0.3 km
A captivating bronze tribute to Agatha Christie, celebrating her literary genius and theatrical legacy in London's vibrant theatre district.
The Smallest Gallery in Soho
0.3 km
Discover unique contemporary art at The Smallest Gallery in Soho, London - an intimate space showcasing emerging talents and established artists.
Canada House
0.3 km
A grand Greek Revival building on Trafalgar Square, Canada House is a cultural and diplomatic showcase for Canada in the heart of London.
Self-Guided Audio Tour - London's Soho, Theatreland and Chinatown
0.3 km
Discover the rich culture and vibrant nightlife of London's Soho, Theatreland, and Chinatown with a self-guided audio tour.
Shaftesbury Ave
0.3 km
Discover London’s vibrant Shaftesbury Avenue, the epicenter of the West End's theatre scene, offering a myriad of shows, dining, and nightlife options.
Trafalgar Square
0.3 km
Explore the iconic Trafalgar Square, a historical landmark in London filled with art, culture, and vibrant public life.
Goodwin’s Court
0.3 km
Experience the serene charm of Goodwin's Court, a historic landmark in London, perfect for leisurely strolls and captivating photography.
Unmissable attractions to see
Swiss Glockenspiel
0.0 km
Experience the charm of the Swiss Glockenspiel in London, where art and tradition meet in a captivating clock tower performance.
M&M'S London
0.0 km
Discover the colorful world of M&M'S in London, where every visit is a sweet adventure filled with chocolate delights and interactive fun.
Leicester Square
0.0 km
Discover Leicester Square, London's vibrant entertainment hub, rich with theaters, dining, and lively street performances, perfect for tourists seeking excitement.
Mr Bean Statue
0.0 km
Sit beside cinema's most beloved bumbler in Leicester Square's iconic film tribute.
Harry Potter Statue
0.1 km
Discover the enchanting Harry Potter Statue in Leicester Square, capturing the magic of Quidditch and London’s cinematic legacy.
London self-guided board game tour
0.1 km
Explore London’s iconic landmarks and hidden gems through a fun, interactive self-guided board game tour at your own pace.
Café de Paris
0.1 km
Experience the vibrant nightlife of London at Café de Paris, an iconic venue known for live music, exquisite dining, and unforgettable events.
Grosvenor Casino, Piccadilly
0.1 km
Experience nonstop gaming excitement and stylish social vibes in the heart of London’s West End at Grosvenor Casino Piccadilly.
The Book Of Mormon
0.1 km
Experience the irreverent, award-winning musical comedy The Book of Mormon at London’s Prince of Wales Theatre, where sharp satire meets catchy tunes.
ODEON Luxe West End
0.1 km
Experience luxury cinema and vibrant West End culture at Odeon Luxe West End in the heart of Leicester Square.
Prince of Wales Theatre
0.1 km
Historic Art Deco West End theatre in London’s Theatreland, famed for premier musicals and an intimate yet grand audience experience.
Tootbus London
0.1 km
Explore London’s iconic sights sustainably with Tootbus’s electric hop-on hop-off buses, family-friendly tours, and scenic Thames cruises.
Chinatown Gate
0.1 km
Step through the ornate Qing Dynasty–style Chinatown Gate into Soho’s vibrant heart, where tradition and modern London life blend in a colorful cultural enclave.
ODEON Luxe Haymarket
0.1 km
Experience luxury cinema in London’s West End with intimate screens, premium seating, and a curated selection of foreign and independent films.
Scenes in the Square Sculpture Trail
0.1 km
Discover a century of cinema through iconic bronze statues in Leicester Square’s free, interactive film-themed sculpture trail.
Essential places to dine
Evelyn's Table
0.1 km
Discover Evelyn's Table, a Michelin-starred, intimate dining counter in Soho offering inventive British cuisine with French and Japanese flair.
New Loon Fung Restaurant
0.2 km
Experience authentic Cantonese dim sum and classic Chinese dishes in one of Chinatown’s largest, long-standing restaurants on bustling Gerrard Street.
Meet Fresh
0.2 km
Authentic Taiwanese desserts in lively Soho, offering generous portions of mochi, taro balls, and refreshing fruit teas in a bustling urban setting.
J Sheekey
0.2 km
Classic British seafood excellence in Covent Garden’s elegant, theatre-adjacent dining gem.
Gauthier Soho
0.3 km
Innovative vegan French fine dining in a stylish Soho townhouse, blending tradition with plant-based creativity.
Bantof
0.3 km
Discover Bantof, Soho’s intimate hotspot blending Michelin-starred modern European cuisine, inventive cocktails, and vibrant art in a stylish, welcoming setting.
Kricket Soho
0.3 km
Discover bold, modern Indian small plates in a lively Soho setting with an open kitchen and vibrant basement dining.
Blacklock Soho
0.3 km
A vibrant Soho basement chophouse serving exceptional grass-fed steaks and chops in a lively, rustic setting with unbeatable value.
Wild Honey St James
0.3 km
Michelin-starred French-influenced cooking in a Grade II-listed banking hall, where refined technique meets understated elegance.
Mele e Pere
0.3 km
Discover authentic Italian flavors and a rich vermouth selection in the cozy, candlelit basement of Soho’s Mele e Pere.
Hoppers Soho
0.4 km
Experience vibrant Sri Lankan street food and signature hoppers in a lively, intimate Soho setting bursting with authentic flavors and culture.
La Bodega Negra Restaurant
0.4 km
Experience daring Mexican cuisine and vibrant nightlife in Soho’s provocative La Bodega Negra, where edgy ambiance meets inventive flavors.
Quo Vadis
0.4 km
An iconic Soho dining destination blending refined modern British cuisine with elegant historical charm and a lively, convivial atmosphere.
Sussex Bar & Restaurant
0.5 km
A vibrant Soho bistro blending Sussex countryside flavors with London’s energy, featuring seasonal British dishes and curated wines.
Clos Maggiore
0.5 km
Experience London’s most romantic French restaurant with enchanting blossom-filled conservatory and an award-winning wine cellar in Covent Garden.
Markets, malls and hidden boutiques
Cool Britania
0.1 km
Discover authentic British souvenirs and capture timeless memories at Cool Britannia, Leicester Square’s premier gift and photography shop.
Glorious London Gift & Souvenir
0.1 km
Discover unique souvenirs and gifts that embody the spirit of London at Glorious London Gift & Souvenir, a must-visit shopping destination.
Unique Britain
0.2 km
Discover authentic British souvenirs and artistic keepsakes in the heart of London’s lively West End on historic Cranbourn Street.
Alice Through The Looking Glass
0.2 km
Step into a whimsical world of antiques, art, and literary treasures inspired by Alice in Wonderland in the heart of London’s Cecil Court.
Lillywhites
0.2 km
London's iconic sports megastore at Piccadilly Circus—where athletic excellence meets retail tradition.
La Boutik
0.3 km
Soho's chic haven for European designer imports on buzzing Dean Street—unique fashion finds in London's creative epicenter.
House of Spells
0.3 km
Step into a world of magic and fandom at House of Spells, London’s enchanting emporium for Harry Potter and fantasy collectibles.
Machine-A
0.3 km
Small but influential Soho boutique showcasing curated avant‑garde and emerging fashion with gallery‑like presentation.
Charing Cross Rd
0.3 km
Charing Cross Road: London’s iconic street for book lovers, theatres, and vibrant urban culture in the heart of the West End.
Henry Pordes Books Ltd
0.3 km
London's legendary independent rare bookshop preserving literary treasures on historic Charing Cross Road.
JW Anderson London Soho
0.3 km
Soho's avant-garde flagship: minimalist Shaker-inspired space brimming with gender-fluid luxury fashion, artisanal homewares, and exclusive collaborations.
CLOSET CASE SOHO LONDON
0.3 km
Discover avant-garde menswear from global designers in Soho's vibrant heart – unique finds for the bold dresser at Closet Case.
St Martin's Courtyard
0.4 km
Experience the vibrant blend of shopping, dining, and relaxation at St Martin's Courtyard in the heart of Covent Garden, London.
Glassworks London - Soho
0.4 km
Discover limited-edition London fashion at Glassworks Soho: quality designs, weekly drops, and timeless style on vibrant Berwick Street.
Jermyn St
0.4 km
Discover Jermyn Street, London’s historic menswear enclave blending timeless craftsmanship with contemporary style and refined elegance.
Essential bars & hidden hideouts
All Bar One Leicester Square
0.0 km
Stylish wine and cocktail bar in the heart of Leicester Square, perfect for socializing, dining, and private events in central London.
Hampshire Restaurant and Bar
0.1 km
Intimate bar and restaurant serving vibrant Mexican and Peruvian cuisine in the heart of Leicester Square’s iconic theatre district.
Opium Cocktail Bar - Soho
0.2 km
Discover a hidden Soho speakeasy blending 1920s Shanghai charm with inventive cocktails and exquisite dim sum in London’s Chinatown.
Ku Bar
0.2 km
Soho's legendary gay bar icon: three levels of inclusive vibes, cocktails, and basement beats in Chinatown's electric heart.
Duke Of Wellington
0.3 km
A lively Soho pub blending traditional British charm with modern nightlife energy on Wardour Street.
The Thin White Duke
0.3 km
Discover Soho’s intimate cocktail bar inspired by David Bowie, blending bespoke drinks, award-winning dim sum, and creative recording studios.
Village Soho
0.3 km
A lively, inclusive gay bar in Soho with energetic dance floors, go-go dancers, karaoke nights, and a vibrant LGBTQ+ atmosphere.
Mr Fogg's Tavern
0.3 km
Step into a Victorian-inspired tavern in Covent Garden, where inventive cocktails meet hearty British fare in an eclectic and lively setting.
The Admiral Duncan - Soho
0.3 km
Historic Soho gay pub and resilient LGBTQ+ landmark, symbolizing community strength and vibrant nightlife since the 1830s.
Covent Garden Social Club
0.3 km
Dive into Covent Garden's dual-world party den: prohibition cocktails below, live piano magic above—West End's ultimate nightlife hideaway for cocktails, cabaret, and endless sing-alongs. (162 characters)
Duke of Argyll
0.3 km
Step into the Duke of Argyll for authentic Victorian pub charm, affordable ales, and a warm Soho atmosphere in central London.
The Alchemist St Martin's Lane
0.3 km
Experience theatrical cocktails and vibrant dining in the heart of Covent Garden’s iconic theatre district.
Blind Spot London
0.3 km
Discover a secretive speakeasy with globally inspired cocktails and intimate ambiance tucked inside St Martin’s Lane Hotel, Covent Garden.
Bar Soho
0.3 km
A theatrical two‑floor cocktail bar on Old Compton Street — daytime drinks and late‑night DJs for dancing, private hire and people‑watching in the heart of Soho.
The Coach & Horses, Soho
0.3 km
Historic Soho pub famed for its legendary landlord, literary clientele, and London’s first vegetarian and vegan menu.
Nightclubs & after hour spots
The Penthouse London
0.1 km
A compact, rooftop nightclub above Leicester Square — reached by a side lift, built for late‑night private parties and skyline glimpses.
Luxe Club
0.1 km
Experience London's vibrant nightlife at Luxe Club, a central hotspot for music, dancing, and late-night entertainment.
The Windmill Soho | Restaurant, Cabaret & Nightclub in Soho, London
0.2 km
Soho's legendary cabaret den revived: burlesque bites, theatrical feasts, and all-night beats in a historic hotspot of hedonism.
Sophisticats Soho
0.3 km
An intimate, late‑night Soho gentlemen’s club on Brewer Street offering staged performances, VIP seating and an upmarket, discreet atmosphere.
Whatdafunk Presents West End Urban Disco
0.3 km
Dive into London's grooviest urban disco beats at Whatdafunk, where Covent Garden's streets pulse with funk, soul, and non-stop dance energy in the heart of the West End.
Versity Camp Nightclub
0.3 km
Dive into Soho's beating heart at Versity Camp Nightclub, where thumping bass, inventive cocktails, and an electric crowd fuel unforgettable nights until dawn.
The Box Soho
0.3 km
A clandestine Soho cabaret where decadent staging, provocative shows and high‑end cocktails collide in an intense late‑night theatre.
TSQ Club
0.3 km
Dive into Trafalgar Square's nightlife pulse at TSQ Club, where eclectic beats, dazzling lights, and craft cocktails fuel unforgettable weekend nights in London's heart.
The Ivy Club
0.3 km
Art-Deco‑tinged members’ club above The Ivy — piano bars, discreet private dining and polished West End glamour.
Club49Soho
0.4 km
Soho's stylish cocktail haven with DJ-fueled dancefloor energy, blending upscale drinks and classy nightlife vibes until 3am.
La Capannina Club
0.4 km
Discover Soho's discreet gentlemen's club: seductive stage shows, cosy vibes, and late-night allure in London's nightlife heart.
The Cuckoo Club
0.5 km
Exclusive Mayfair nightclub and restaurant blending glamorous design, contemporary cuisine, and vibrant nightlife in London’s upscale scene.
The Scotch of St James
0.5 km
Legendary Mayfair speakeasy where 60s rock stars jammed and today's elite dance till dawn in velvet-clad intimacy.
Comedy Carnival Covent Garden
0.5 km
London's premier stand-up comedy venue showcasing bold, award-winning international comedians in vibrant Covent Garden.
Sunset night club
0.5 km
Dive into Soho's electric nightlife at Sunset Night Club, where thumping beats, craft cocktails, and dawn-chasing energy define unforgettable nights in London's vibrant core.
For the vibe & atmosphere seeker
- Fun-filled
- Lively
- Unique
- Casual
For the design and aesthetic lover
- Colorful Aesthetics
- Modern Designs
For the architecture buff
- Landmarks
- Art & Design
For the view chaser and sunset hunter
- Iconic Views
For the social media creator & influencer
- Instagrammable
- Photo Spots
- Selfie Spots
- Aesthetic Corners
For the eco-conscious traveler
- Public-Transport Accessible
For the kind of experience you’re after
- Cultural Heritage
- Photowalk
- Day Trip
- Weekend Getaway
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- Child Friendly
- Teen Friendly
- Solo Friendly
- Couple Friendly