Primark Oxford Street Tottenham Court Road
London's ultimate budget-fashion destination spanning four floors of style, value, and discovery on iconic Oxford Street.
Primark's flagship Oxford Street location is a sprawling four-floor fashion and lifestyle destination offering budget-friendly clothing, accessories, beauty products, and homeware. Stocked with women's, men's, and children's fashion alongside trending seasonal collections, this massive store delivers exceptional value for style-conscious shoppers. Located directly opposite Tottenham Court Road tube station, it's one of London's most accessible and popular retail destinations, featuring a beauty studio and in-store café.
A brief summary to Primark
- 14-28 Oxford St, London, W1D 1AU, GB
- +442075805510
- Visit website
- Duration: 1 to 4 hours
- Budget
-
Indoor
- Mobile reception: 5 out of 5
- Monday 8 am-10 pm
- Tuesday 8 am-10 pm
- Wednesday 8 am-10 pm
- Thursday 8 am-10 pm
- Friday 8 am-10 pm
- Saturday 8 am-10 pm
- Sunday 11:30 am-6 pm
Local tips
- Visit on weekday mornings before 11:00 to experience significantly lower crowd levels and shorter checkout queues. Weekends and afternoons are substantially busier.
- Note that customer restrooms are not available in-store; the nearest public facilities are several streets away. Plan accordingly for longer shopping sessions.
- Check the Harry Potter collection availability in advance, as stock fluctuates regularly due to high demand. New seasonal collections arrive frequently, so revisit for fresh inventory.
- Use the Beauty Studio for professional consultations on Primark's PS cruelty-free range. The Wornwell recycling box is an excellent opportunity to refresh your wardrobe sustainably.
- Arrive with realistic fitting room expectations—maintain awareness of item limits and be prepared for potential queues during peak hours. Staff are notably patient and helpful despite high volumes.
For the on-the-go comforts that matter to you
- Drink Options
- Food Options
- Seating Areas
- Information Boards
- Visitor Center
Primark location weather suitability
-
Any Weather
Discover more about Primark
A Shopping Institution on London's Premier High Street
Primark's Oxford Street location stands as one of London's most iconic retail destinations, occupying a prime position on the world-famous shopping thoroughfare. The store's proximity to Tottenham Court Road tube station makes it instantly accessible to millions of visitors annually. This isn't merely a clothing shop—it's a four-floor retail experience that has become a pilgrimage point for budget-conscious fashion enthusiasts and families seeking value without compromise on style or variety.Four Floors of Fashion and Lifestyle Discovery
The ground floor showcases women's fashion with seasonal trends, essential lingerie, and footwear collections that change regularly to reflect current fashion movements. The first floor transitions to men's clothing, offering everything from everyday casuals to sharp formal attire, complemented by accessories, footwear, and a dedicated children's fashion section. The second floor transforms into a lifestyle destination, featuring an expansive homeware showcase with electricals and décor items for those planning to refresh their living spaces. The third floor houses the store's café, providing respite for weary shoppers.Curated Collections and Exclusive Partnerships
Beyond standard fashion offerings, Primark Oxford Street stocks distinctive collections that set it apart from typical high street retailers. The Harry Potter merchandise collection draws devoted fans seeking licensed Hogwarts-themed apparel, accessories, enchanting home décor, and stationery. The store also emphasizes sustainability through its PS cruelty-free beauty products and range of sustainable cotton essentials, reflecting contemporary consumer values. Lena Lu's Donuts operates within the store, offering a build-your-own donut experience that adds an experiential element to the shopping journey.Comprehensive In-Store Services
The Primark Beauty Studio operates within the store, providing professional beauty consultations and services. Click and Collect functionality enables customers to reserve items online and collect in-store, streamlining the shopping process. The Wornwell pre-loved clothing recycle box encourages sustainable fashion practices, allowing customers to contribute to circular economy initiatives. Tasty by Greggs provides quick meal options for those needing sustenance during extended shopping sessions.Scale and Accessibility
This location represents Primark's largest London presence, with multiple entrance points and comprehensive wheelchair accessibility throughout the store. The store operates extended hours throughout the week, opening at 08:00 and closing at 22:00 Monday through Saturday, with Sunday hours from 11:30 to 18:00. The sheer scale of the operation—spanning four substantial floors—ensures that despite high visitor volumes, the store rarely feels claustrophobic, with distinct departments allowing customers to navigate according to their shopping priorities.Iconic landmarks you can’t miss
Denmark St
0.2 km
Britain's legendary Tin Pan Alley where rock and roll history was written in every studio, café, and guitar shop.
Plaque: Tin Pan Alley & La Giaconda cafe
0.2 km
Discover the legendary Tin Pan Alley and La Giaconda Cafe at 9 Denmark Street, the historic heart of London’s music scene and creative spirit.
Historic Seven Dials
0.4 km
Discover Seven Dials, a historic London quarter where seven streets meet at a unique sundial pillar, blending rich heritage with vibrant culture.
Soho
0.5 km
London's pulsating heart of nightlife, cuisine, and cultural reinvention where bohemian heritage meets contemporary glamour.
Mercer Walk
0.5 km
Experience the enchanting Mercer Walk in London, a charming alley brimming with boutique shops, cozy cafes, and artistic flair that captures the city's spirit.
The Photographers' Gallery
0.6 km
Explore the captivating world of photography at The Photographers' Gallery, London's premier destination for stunning exhibitions and engaging workshops.
190 High Holborn
0.6 km
A modern office landmark in central London, blending contemporary design with strategic connectivity near historic Holborn.
Slingsby Place
0.6 km
Explore Slingsby Place, a serene scenic point in London, offering lush greenery and stunning architecture perfect for relaxation and memorable photographs.
Agatha Christie memorial
0.6 km
A captivating bronze tribute to Agatha Christie, celebrating her literary genius and theatrical legacy in London's vibrant theatre district.
Middlesex House
0.6 km
Experience the blend of modern business and historical charm at Middlesex House in London, a vibrant hub for tourists and professionals alike.
Chinatown Gate
0.6 km
Experience the vibrant spirit of London's Chinatown at the iconic Chinatown Gate, a cultural gem filled with culinary delights and rich heritage.
Spirit of Soho Mural
0.6 km
Discover the Spirit of Soho Mural, a captivating tribute to London's vibrant culture and artistic heritage in the heart of Soho.
Leicester Square
0.7 km
London's glittering entertainment epicentre where cinema, theatre, and street culture converge in the heart of the West End.
Harry Potter Statue
0.7 km
Where the boy wizard takes flight in London's cinematic heart—a bronze tribute to magic and movie history.
Mr Bean Statue
0.7 km
Explore the whimsical Mr. Bean Statue in Leicester Square, a must-see landmark that captures the charm and humor of British culture in the heart of London.
Unmissable attractions to see
Dominion Theatre
0.1 km
Step into the spotlight at Dominion Theatre, London’s grand West End venue hosting blockbuster musicals like The Devil Wears Prada in a stunning art deco setting.
1 Soho Place
0.1 km
Contemporary business park in the heart of Soho, blending modern workspaces with London's vibrant cultural scene.
Priscilla The Party
0.1 km
Experience the dazzling, immersive drag musical party inspired by Priscilla Queen of the Desert at HERE at Outernet, Soho’s cutting-edge venue.
Soho Square Gardens
0.2 km
A serene historic garden square in the heart of Soho, blending royal heritage with tranquil green space and vibrant cultural life.
Soho Square
0.2 km
Discover the charm of Soho Square, a vibrant public garden in London's West End, perfect for relaxation and enjoying the lively atmosphere.
Victorian Penny Chute
0.2 km
Discover the Victorian Penny Chute in Soho—a charming historic coin chute that channels charity donations through time at the House of St Barnabas.
#O hello sunshine Public Art Sculpture
0.2 km
A vibrant rainbow sculpture celebrating Soho’s LGBTQ+ community spirit and creativity in the heart of London’s cultural district.
Self-Guided London Beatles Tour
0.2 km
Explore London’s Beatles landmarks at your own pace with an immersive self-guided audio tour featuring iconic sites and hidden gems.
12 Bar Club
0.2 km
Historic London music venue famed for intimate gigs, antifolk festivals, and a vibrant independent spirit on legendary Denmark Street.
St Giles in the Fields
0.2 km
Explore St Giles in the Fields, a stunning Anglican church in London, rich in history and architectural beauty, offering a peaceful retreat in the city.
The Nellie Dean
0.2 km
Historic Soho pub serving classic ales and hearty pies in a lively, welcoming atmosphere since the 18th century.
Phoenix Theatre
0.3 km
Experience timeless West End theatre in the elegant, Italian-inspired Phoenix Theatre on Charing Cross Road, home to iconic productions since 1930.
Foyles
0.3 km
Explore Foyles, London's legendary bookshop, where literature, coffee, and culture blend seamlessly in a vibrant atmosphere.
Phoenix Arts Club
0.3 km
West End's best-kept secret: intimate cabaret, burlesque, and theatre in a deliberately seductive speakeasy.
The Phoenix Garden
0.3 km
A vibrant community garden and wildlife haven offering a peaceful green escape in London’s bustling West End.
Essential places to dine
Noble Rot Soho
0.2 km
A Soho gem blending historic charm with modern European cuisine and an exceptional, accessible wine list in a cozy, clubby setting.
Sussex Bar & Restaurant
0.2 km
A vibrant Soho bistro blending Sussex countryside flavors with London’s energy, featuring seasonal British dishes and curated wines.
Quo Vadis
0.3 km
An iconic Soho dining destination blending refined modern British cuisine with elegant historical charm and a lively, convivial atmosphere.
Inamo
0.3 km
Experience futuristic Asian fusion dining with interactive tables and vibrant sharing plates in the heart of London’s Covent Garden.
Hoppers Soho
0.3 km
Experience vibrant Sri Lankan street food and signature hoppers in a lively, intimate Soho setting bursting with authentic flavors and culture.
La Bodega Negra Restaurant
0.3 km
Experience daring Mexican cuisine and vibrant nightlife in Soho’s provocative La Bodega Negra, where edgy ambiance meets inventive flavors.
The Ninth
0.4 km
Michelin-starred modern French cuisine with Mediterranean flair in Fitzrovia’s chic and relaxed dining hotspot.
Blanchette
0.4 km
Cozy Soho French bistro serving modern small plates, charcuterie, and exquisite cheese and honey pairings in a Parisian-inspired setting.
Gauthier Soho
0.4 km
Innovative vegan French fine dining in a stylish Soho townhouse, blending tradition with plant-based creativity.
Flesh & Buns Covent Garden
0.5 km
Lively Japanese izakaya in Covent Garden famed for its signature bao buns, vibrant atmosphere, and innovative pan-Asian small plates.
Meet Fresh
0.5 km
Authentic Taiwanese desserts in lively Soho, offering generous portions of mochi, taro balls, and refreshing fruit teas in a bustling urban setting.
Social Eating House
0.5 km
Modern European dining in Soho with creative British flair, relaxed elegance, and an intimate chef’s counter experience.
Circus
0.5 km
Experience Covent Garden’s vibrant Asian fusion dinner theatre where culinary artistry meets captivating live performances.
Hawksmoor Seven Dials
0.5 km
Savor expertly grilled British steaks and vibrant seafood in a historic Covent Garden brewery setting with atmospheric charm and refined cocktails.
Andrew Edmunds Restaurant
0.5 km
A romantic Soho townhouse serving refined Franco-Mediterranean dishes with an acclaimed wine list in an intimate, candlelit setting.
Markets, malls and hidden boutiques
Primark
0.0 km
Discover unbeatable fashion and homeware bargains across multiple floors at Primark Oxford Street, London’s premier budget shopping destination.
Oxford Street Gift Shop
0.1 km
A lively and colorful gift shop on Oxford Street offering quintessential London souvenirs with a vibrant atmosphere and a hint of retail adventure.
Radha's Boutique
0.1 km
A small, curated Soho boutique offering tactile womenswear and accessories with friendly, personalised service in the heart of central London.
Goldsmith Vintage
0.2 km
Iconic Soho vintage shop since 1990: two floors of handpicked retro dresses, blazers, bags & accessories from decades past, with sales from £10.95.
Souvenir Shop
0.2 km
Discover authentic British souvenirs in the heart of London’s iconic Oxford Street.
Fancy That of London
0.4 km
Discover unique London souvenirs and charming keepsakes in a warm, inviting shop just opposite the British Museum on Great Russell Street.
Pop Up 38
0.4 km
A compact, curated boutique on Broadwick Street offering rotating seasonal pieces and design-led accessories in the heart of Soho.
La Boutik
0.4 km
Soho's chic haven for European designer imports on buzzing Dean Street—unique fashion finds in London's creative epicenter.
Cool Britannia Oxford Street
0.4 km
Discover authentic British souvenirs and capture timeless memories in the heart of London at Cool Britannia Oxford Street.
Blackout II - Vintage Clothing London
0.4 km
Discover timeless vintage fashion treasures from the 1920s to the 1980s in Covent Garden’s iconic Blackout II boutique.
House of secrets
0.4 km
Step into House of Secrets on Oxford Street and discover a magical world of Harry Potter collectibles and enchanting souvenirs in the heart of London.
Pop Boutique
0.5 km
Discover authentic vintage fashion treasures from the 50s to 90s in a colorful, retro boutique at London’s vibrant Seven Dials.
Glassworks London - Soho
0.5 km
Discover limited-edition London fashion at Glassworks Soho: quality designs, weekly drops, and timeless style on vibrant Berwick Street.
Good
0.5 km
Discover sustainable style with curated preloved vintage and designer fashion at Good London’s Seven Dials shop.
Charing Cross Rd
0.5 km
Charing Cross Road: London’s iconic street for book lovers, theatres, and vibrant urban culture in the heart of the West End.
Essential bars & hidden hideouts
The Black Horse - Pub & Cocktail Bar
0.1 km
Experience the perfect blend of traditional pub charm and stylish cocktails in the heart of Soho’s vibrant nightlife.
The Coral Room
0.2 km
Experience 1920s-inspired glamour and expertly crafted cocktails in the vibrant coral-hued heart of Bloomsbury Hotel.
The Little Scarlet Door
0.3 km
Step through the scarlet door to a playful Soho loft bar alive with inventive cocktails, secret rooms, and a lively house party vibe.
Thirst Bar Soho
0.3 km
Compact Soho cocktail bar by day, pulsing DJ‑led club by night—cheap cocktails, leather booths and a lively basement scene.
Simmons Bar | Soho
0.3 km
Soho's kitsch cocktail den with epic happy hours, retro karaoke vibes, and two floors of nostalgic nightlife fun.
Henson's Bar and Social
0.3 km
Soho's oak-panelled cocktail sanctuary: precise classics, inventive signatures, and fireside intimacy amid Frith Street's electric vibe.
Swift Soho
0.3 km
Soho's split-level cocktail gem: aperitivo elegance upstairs, whisky-laced intimacy below, with live jazz and legendary mixes drawing night owls to Old Compton Street.
Bar Termini
0.3 km
An intimate Soho gem blending Italian cocktail artistry with a cozy, elegant atmosphere in London’s vibrant West End.
Punch Room
0.3 km
An exclusive Fitzrovia cocktail bar where historic punch traditions meet innovative craft mixology in a cozy, club-like setting.
The Black Book
0.4 km
Soho's clandestine basement wine bar, pouring rare vintages by the glass alongside Mediterranean bites in a former members' club hideout—perfect for late-night indulgence.
Basement Sate
0.4 km
Discover Soho’s chic basement bar where decadent desserts meet expertly crafted cocktails in an intimate, stylish setting.
NQ64 Soho
0.4 km
Dive into a neon-lit world of retro arcade games and themed cocktails in the heart of Soho’s vibrant nightlife scene.
The Escapologist Bar
0.4 km
Step into a Victorian-inspired underground bar in Covent Garden where theatrical cocktails and lively entertainment create unforgettable nights.
The Cocktail Club - Cocktail Bar in Fitzrovia
0.5 km
A vibrant, punk-inspired basement bar in Fitzrovia serving inventive cocktails and lively nights with flair and fun.
Village Soho
0.5 km
A lively, inclusive gay bar in Soho with energetic dance floors, go-go dancers, karaoke nights, and a vibrant LGBTQ+ atmosphere.
Nightclubs & after hour spots
La Capannina Club
0.3 km
Discover Soho's discreet gentlemen's club: seductive stage shows, cosy vibes, and late-night allure in London's nightlife heart.
St Moritz Club
0.3 km
Soho's retro basement nightclub: 1960s vibes meet modern beats in an intimate, wood-paneled haven beneath a Swiss chalet restaurant.
101 Nightclub London
0.3 km
Soho's raw Saturday night pulse: intimate beats, crowded floors, and unfiltered London club energy on Wardour Street.
Bordello London
0.3 km
Dive into Soho's seductive basement beats at Bordello London, where Wardour Street's nightlife legacy ignites late-night frenzy on weekends.
The Roxy
0.4 km
Soho's unbeatable happy hour cocktail bar by day, pulsing nightclub with live music and DJ nights till 3am—affordable vibes in London's nightlife heart.
The Ivy Club
0.5 km
Art-Deco‑tinged members’ club above The Ivy — piano bars, discreet private dining and polished West End glamour.
Comedy Carnival Covent Garden
0.5 km
London's premier stand-up comedy venue showcasing bold, award-winning international comedians in vibrant Covent Garden.
The Box Soho
0.5 km
A clandestine Soho cabaret where decadent staging, provocative shows and high‑end cocktails collide in an intense late‑night theatre.
Versity Camp Nightclub
0.5 km
Dive into Soho's beating heart at Versity Camp Nightclub, where thumping bass, inventive cocktails, and an electric crowd fuel unforgettable nights until dawn.
Sophisticats Soho
0.5 km
An intimate, late‑night Soho gentlemen’s club on Brewer Street offering staged performances, VIP seating and an upmarket, discreet atmosphere.
Sunset night club
0.5 km
Dive into Soho's electric nightlife at Sunset Night Club, where thumping beats, craft cocktails, and dawn-chasing energy define unforgettable nights in London's vibrant core.
Whatdafunk Presents West End Urban Disco
0.6 km
Dive into London's grooviest urban disco beats at Whatdafunk, where Covent Garden's streets pulse with funk, soul, and non-stop dance energy in the heart of the West End.
Bunga Bunga Covent Garden
0.6 km
A neon-soaked, pizza-and-karaoke supper club under Drury Lane — 90s nostalgia, stage shows and shareable Italian feasts.
The Windmill Soho | Restaurant, Cabaret & Nightclub in Soho, London
0.6 km
Soho's legendary cabaret den revived: burlesque bites, theatrical feasts, and all-night beats in a historic hotspot of hedonism.
The Penthouse London
0.6 km
A compact, rooftop nightclub above Leicester Square — reached by a side lift, built for late‑night private parties and skyline glimpses.
For the vibe & atmosphere seeker
- Lively
- Fun-filled
- Casual
- Entertaining
For the design and aesthetic lover
- Modern Designs
- Colorful Aesthetics
For the architecture buff
- Modern
- Landmarks
For the view chaser and sunset hunter
- Iconic Views
For the social media creator & influencer
- Instagrammable
- Photo Spots
- Colorful Backdrops
For the eco-conscious traveler
- Eco-Friendly
- Locally Managed
For the kind of experience you’re after
- Photowalk
- Day Trip
- Cultural Heritage
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- Child Friendly
- Teen Friendly
- Wheelchair Access
- Solo Friendly
- Couple Friendly
- Vegetarian Friendly
- Vegan Friendly
