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Fancy That of London: A Charming London Souvenir Shop on Great Russell Street

Discover unique London souvenirs and charming keepsakes in a warm, inviting shop just opposite the British Museum on Great Russell Street.

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Fancy That of London is a delightful gift shop located at 48 Great Russell Street, London, near the British Museum. Known for its wide selection of unique London-themed souvenirs, from classic postcards to elegant keepsakes, it offers a warm and inviting atmosphere enhanced by friendly staff. The shop is a popular stop for tourists seeking thoughtful gifts and mementos of their London visit.

A brief summary to Fancy That of London

  • 48 Great Russell St, London, WC1B 3PA, GB
  • +442073235631
  • Duration: 0.5 to 1.5 hours
  • Mid ranged
  • Environment icon Indoor
  • Mobile reception: 5 out of 5
  • Monday 9 am-8 pm
  • Tuesday 9 am-8 pm
  • Wednesday 9 am-8 pm
  • Thursday 9 am-8 pm
  • Friday 9 am-9 pm
  • Saturday 9 am-8 pm
  • Sunday 9 am-8 pm

Local tips

  • Visit during weekday mornings for a quieter shopping experience and attentive service.
  • Browse carefully to find unique London-themed postcards and handcrafted gifts perfect for souvenirs.
  • Combine your visit with a trip to the British Museum, located directly opposite the shop.
  • Staff are friendly and knowledgeable, so don’t hesitate to ask for recommendations or assistance.
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Fancy That of London location weather suitability

  • Weather icon Any Weather
  • Weather icon Rain / Wet Weather
  • Weather icon Clear Skies
  • Weather icon Mild Temperatures

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A Treasure Trove of London Memorabilia

Fancy That of London stands opposite the iconic British Museum, making it a convenient and charming destination for visitors exploring central London. The shop specializes in a diverse range of souvenirs that celebrate London’s rich heritage and culture. From traditional postcards priced affordably to beautifully crafted keepsakes and quirky British mementos, the selection caters to a variety of tastes and budgets. The well-organized displays make browsing a pleasure, inviting visitors to linger and discover special finds.

Welcoming Ambience and Customer Service

The shop is noted for its warm and inviting vibe, where friendly and helpful staff enhance the shopping experience. Many customers appreciate the attentive service, which adds a personal touch to their visit. This welcoming atmosphere encourages guests to explore the array of goods at their leisure. While there have been some isolated reports of concerns regarding customer interactions, the overall environment remains pleasant and family-friendly.

Location and Surroundings

Situated on Great Russell Street, Fancy That of London benefits from its proximity to major London landmarks, especially the British Museum. This location places it in a bustling area frequented by tourists and locals alike. The shop’s interior reflects a classic London gift shop aesthetic, combining traditional and contemporary elements that appeal to visitors seeking authentic souvenirs.

Product Range and Pricing

The shop offers a broad range of products including postcards, scarves, decorative items, and British-themed gifts. Prices are reasonable considering the quality and uniqueness of the items, making it accessible for casual shoppers and collectors. The variety ensures that visitors can find something suitable for themselves or as a gift, from affordable tokens to more elegant keepsakes.

Community and Reputation

Fancy That of London has established itself as a beloved spot for souvenir shopping in London. It enjoys a solid reputation for quality and variety, supported by positive feedback from many visitors. The shop also values kindness and inclusivity, with staff often praised for their helpfulness. It is a favored stop for those wanting to take home a piece of London’s charm.

Overall Visitor Experience

Visitors often describe the experience as enjoyable and memorable, with the shop’s atmosphere inviting them to spend time exploring. The combination of location, product range, and customer service makes Fancy That of London a noteworthy destination for anyone seeking authentic London souvenirs. It complements a day of sightseeing with a chance to pick up meaningful mementos in a friendly setting.

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