Fancy That of London: A Charming London Souvenir Shop on Great Russell Street
Discover unique London souvenirs and charming keepsakes in a warm, inviting shop just opposite the British Museum on Great Russell Street.
Fancy That of London is a delightful gift shop located at 48 Great Russell Street, London, near the British Museum. Known for its wide selection of unique London-themed souvenirs, from classic postcards to elegant keepsakes, it offers a warm and inviting atmosphere enhanced by friendly staff. The shop is a popular stop for tourists seeking thoughtful gifts and mementos of their London visit.
A brief summary to Fancy That of London
- 48 Great Russell St, London, WC1B 3PA, GB
- +442073235631
- Duration: 0.5 to 1.5 hours
- Mid ranged
-
Indoor
- Mobile reception: 5 out of 5
- Monday 9 am-8 pm
- Tuesday 9 am-8 pm
- Wednesday 9 am-8 pm
- Thursday 9 am-8 pm
- Friday 9 am-9 pm
- Saturday 9 am-8 pm
- Sunday 9 am-8 pm
Local tips
- Visit during weekday mornings for a quieter shopping experience and attentive service.
- Browse carefully to find unique London-themed postcards and handcrafted gifts perfect for souvenirs.
- Combine your visit with a trip to the British Museum, located directly opposite the shop.
- Staff are friendly and knowledgeable, so don’t hesitate to ask for recommendations or assistance.
For the on-the-go comforts that matter to you
- Restrooms
- Drink Options
- Food Options
- Seating Areas
- Trash Bins
- Information Boards
Fancy That of London location weather suitability
-
Any Weather
-
Rain / Wet Weather
-
Clear Skies
-
Mild Temperatures
Discover more about Fancy That of London
A Treasure Trove of London Memorabilia
Fancy That of London stands opposite the iconic British Museum, making it a convenient and charming destination for visitors exploring central London. The shop specializes in a diverse range of souvenirs that celebrate London’s rich heritage and culture. From traditional postcards priced affordably to beautifully crafted keepsakes and quirky British mementos, the selection caters to a variety of tastes and budgets. The well-organized displays make browsing a pleasure, inviting visitors to linger and discover special finds.Welcoming Ambience and Customer Service
The shop is noted for its warm and inviting vibe, where friendly and helpful staff enhance the shopping experience. Many customers appreciate the attentive service, which adds a personal touch to their visit. This welcoming atmosphere encourages guests to explore the array of goods at their leisure. While there have been some isolated reports of concerns regarding customer interactions, the overall environment remains pleasant and family-friendly.Location and Surroundings
Situated on Great Russell Street, Fancy That of London benefits from its proximity to major London landmarks, especially the British Museum. This location places it in a bustling area frequented by tourists and locals alike. The shop’s interior reflects a classic London gift shop aesthetic, combining traditional and contemporary elements that appeal to visitors seeking authentic souvenirs.Product Range and Pricing
The shop offers a broad range of products including postcards, scarves, decorative items, and British-themed gifts. Prices are reasonable considering the quality and uniqueness of the items, making it accessible for casual shoppers and collectors. The variety ensures that visitors can find something suitable for themselves or as a gift, from affordable tokens to more elegant keepsakes.Community and Reputation
Fancy That of London has established itself as a beloved spot for souvenir shopping in London. It enjoys a solid reputation for quality and variety, supported by positive feedback from many visitors. The shop also values kindness and inclusivity, with staff often praised for their helpfulness. It is a favored stop for those wanting to take home a piece of London’s charm.Overall Visitor Experience
Visitors often describe the experience as enjoyable and memorable, with the shop’s atmosphere inviting them to spend time exploring. The combination of location, product range, and customer service makes Fancy That of London a noteworthy destination for anyone seeking authentic London souvenirs. It complements a day of sightseeing with a chance to pick up meaningful mementos in a friendly setting.Iconic landmarks you can’t miss
190 High Holborn
0.3 km
A modern office landmark in central London, blending contemporary design with strategic connectivity near historic Holborn.
Sicilian Avenue
0.3 km
Discover Sicilian Avenue, a serene Edwardian pedestrian street in London blending Italianate architecture with charming shops and tranquil ambiance.
Denmark St
0.4 km
Britain's legendary Tin Pan Alley where rock and roll history was written in every studio, café, and guitar shop.
Plaque: Tin Pan Alley & La Giaconda cafe
0.4 km
Discover the legendary Tin Pan Alley and La Giaconda Cafe at 9 Denmark Street, the historic heart of London’s music scene and creative spirit.
Historic Seven Dials
0.5 km
Discover Seven Dials, a historic London quarter where seven streets meet at a unique sundial pillar, blending rich heritage with vibrant culture.
Shaftesbury Ave
0.6 km
Discover London’s vibrant Shaftesbury Avenue, the epicenter of the West End's theatre scene, offering a myriad of shows, dining, and nightlife options.
Bow St
0.6 km
Bow Street, a historic London street famed for pioneering policing, vibrant theatre, and rich cultural heritage in Covent Garden.
Slingsby Place
0.6 km
Explore Slingsby Place, a serene scenic point in London, offering lush greenery and stunning architecture perfect for relaxation and memorable photographs.
Royal Opera House
0.6 km
Experience the breathtaking performances and rich history of the Royal Opera House, a premier destination for opera and ballet enthusiasts in London.
Goodge St
0.6 km
Discover the charm of Goodge Street in London, where history meets vibrant culture, shopping, and diverse dining options.
Self-Guided Audio Tour - London's Soho, Theatreland and Chinatown
0.7 km
Discover the rich culture and vibrant nightlife of London's Soho, Theatreland, and Chinatown with a self-guided audio tour.
The Smallest Gallery in Soho
0.7 km
Discover unique contemporary art at The Smallest Gallery in Soho, London - an intimate space showcasing emerging talents and established artists.
Agatha Christie memorial
0.7 km
A captivating bronze tribute to Agatha Christie, celebrating her literary genius and theatrical legacy in London's vibrant theatre district.
Smallest Street in London
0.7 km
Discover Emerald Court, London's famously narrow 26-inch alley in Bloomsbury, a hidden historic gem weaving through Georgian and modern London.
Covent Garden, street shows
0.7 km
Experience the vibrant energy of Covent Garden, where street performances, shopping, and history come together in the heart of London.
Unmissable attractions to see
The British Museum
0.2 km
Explore over two million years of human history and culture beneath the iconic Greek Revival façade and stunning Great Court of the British Museum.
The Shaftesbury Theatre
0.2 km
Experience iconic West End theatre in a historic, steel-framed London venue renowned for its rich heritage and outstanding performances.
Bloomsbury Square Garden
0.2 km
Discover Bloomsbury Square Garden, London's serene historic square blending 17th-century heritage with tranquil green space in the heart of Bloomsbury.
Bedford Square Gardens
0.3 km
Discover Bedford Square Gardens, London’s finest Georgian square with elegant architecture and a tranquil, historic private garden.
Bedford Square & Montague Pl
0.3 km
Discover the serene elegance and rich history of Bedford Square & Montague Place, London's finest Georgian architectural oasis in Bloomsbury.
Dominion Theatre
0.3 km
Step into the spotlight at Dominion Theatre, London’s grand West End venue hosting blockbuster musicals like The Devil Wears Prada in a stunning art deco setting.
Hasdan
0.3 km
Discover Hasdan, a vibrant cultural attraction nestled in the heart of London’s dynamic Tottenham Court Road district.
Princess Louise
0.3 km
Experience the rich history and vibrant atmosphere of Princess Louise, a must-visit gastropub in London's Holborn district.
Forbidden Planet London Megastore
0.3 km
Europe’s largest sci-fi and fantasy megastore in London’s West End, a paradise for comic, manga, and pop culture fans.
St Giles in the Fields
0.4 km
Explore St Giles in the Fields, a stunning Anglican church in London, rich in history and architectural beauty, offering a peaceful retreat in the city.
covent Garden ,
0.4 km
Historic piazza and vibrant cultural hub blending London’s heritage with luxury shopping, theatre, and lively street performances.
12 Bar Club
0.4 km
Historic London music venue famed for intimate gigs, antifolk festivals, and a vibrant independent spirit on legendary Denmark Street.
Priscilla The Party
0.4 km
Experience the dazzling, immersive drag musical party inspired by Priscilla Queen of the Desert at HERE at Outernet, Soho’s cutting-edge venue.
Gillian Lynne Theatre
0.4 km
Experience world-class musicals and iconic performances in the heart of London’s West End at the historic Gillian Lynne Theatre.
London Guided Walks
0.4 km
Experience the heart of London with guided walks that unveil its rich cultural heritage and captivating stories—perfect for curious travelers.
Essential places to dine
Hoa Sen Vietnamese Street Food Restaurant
0.4 km
Authentic Vietnamese street food in the heart of Covent Garden, blending vibrant flavors with a lively, cozy atmosphere.
Circus
0.4 km
Experience Covent Garden’s vibrant Asian fusion dinner theatre where culinary artistry meets captivating live performances.
Flesh & Buns Covent Garden
0.5 km
Lively Japanese izakaya in Covent Garden famed for its signature bao buns, vibrant atmosphere, and innovative pan-Asian small plates.
Margot
0.5 km
Sophisticated Italian dining with classic charm and an extensive wine list in the heart of Covent Garden, London.
Noble Rot Soho
0.5 km
A Soho gem blending historic charm with modern European cuisine and an exceptional, accessible wine list in a cozy, clubby setting.
Hawksmoor Seven Dials
0.5 km
Savor expertly grilled British steaks and vibrant seafood in a historic Covent Garden brewery setting with atmospheric charm and refined cocktails.
Inamo Covent Garden
0.6 km
A futuristic Pan-Asian restaurant in Covent Garden where interactive tables meet bold Asian flavours in a sleek, tech-forward space.
La Bodega Negra Restaurant
0.6 km
Experience daring Mexican cuisine and vibrant nightlife in Soho’s provocative La Bodega Negra, where edgy ambiance meets inventive flavors.
Sussex Bar & Restaurant
0.6 km
A vibrant Soho bistro blending Sussex countryside flavors with London’s energy, featuring seasonal British dishes and curated wines.
The Ninth
0.6 km
Michelin-starred modern French cuisine with Mediterranean flair in Fitzrovia’s chic and relaxed dining hotspot.
Hoppers Soho
0.6 km
Experience vibrant Sri Lankan street food and signature hoppers in a lively, intimate Soho setting bursting with authentic flavors and culture.
Quo Vadis
0.6 km
An iconic Soho dining destination blending refined modern British cuisine with elegant historical charm and a lively, convivial atmosphere.
Sarastro
0.7 km
Experience vibrant Mediterranean flavors and live musical theatre in the heart of Covent Garden’s most theatrical restaurant.
Gauthier Soho
0.7 km
Innovative vegan French fine dining in a stylish Soho townhouse, blending tradition with plant-based creativity.
Palm Court Brasserie
0.7 km
Experience authentic Parisian charm and classic French cuisine in the vibrant heart of Covent Garden at Palm Court Brasserie.
Markets, malls and hidden boutiques
Fancy That of London
0.0 km
Discover unique London souvenirs and charming keepsakes in a warm, inviting shop just opposite the British Museum on Great Russell Street.
Blackout II - Vintage Clothing London
0.4 km
Discover timeless vintage fashion treasures from the 1920s to the 1980s in Covent Garden’s iconic Blackout II boutique.
Primark
0.4 km
Discover unbeatable fashion and homeware bargains across multiple floors at Primark Oxford Street, London’s premier budget shopping destination.
Pop Boutique
0.4 km
Discover authentic vintage fashion treasures from the 50s to 90s in a colorful, retro boutique at London’s vibrant Seven Dials.
Good
0.4 km
Discover sustainable style with curated preloved vintage and designer fashion at Good London’s Seven Dials shop.
Oxford Street Gift Shop
0.4 km
A lively and colorful gift shop on Oxford Street offering quintessential London souvenirs with a vibrant atmosphere and a hint of retail adventure.
Goldsmith Vintage
0.4 km
Iconic Soho vintage shop since 1990: two floors of handpicked retro dresses, blazers, bags & accessories from decades past, with sales from £10.95.
Rokit Covent Garden
0.5 km
Dive into retro treasures at Rokit Covent Garden, where sustainable vintage fashion meets London's vibrant street style heritage on Shelton Street.
Urban Outfitters
0.5 km
Dive into Urban Outfitters' warehouse wonderland in Seven Dials, where eclectic fashion, cult beauty, and quirky homewares fuel London's youth culture vibe.
Brandy Melville - Covent Garden
0.5 km
Trendy Italian-LA fusion on Neal Street: one-size-fits-most chic for the effortless Covent Garden style seeker.
Radha's Boutique
0.5 km
A small, curated Soho boutique offering tactile womenswear and accessories with friendly, personalised service in the heart of central London.
MUJI Covent Garden Store
0.6 km
Discover Japanese minimalism in Covent Garden: timeless clothing, sustainable homewares, and functional stationery for clutter-free, mindful living.
Souvenir Shop
0.6 km
Discover authentic British souvenirs in the heart of London’s iconic Oxford Street.
Charing Cross Rd
0.6 km
Charing Cross Road: London’s iconic street for book lovers, theatres, and vibrant urban culture in the heart of the West End.
Henry Pordes Books Ltd
0.6 km
London's legendary independent rare bookshop preserving literary treasures on historic Charing Cross Road.
Essential bars & hidden hideouts
The Coral Room
0.2 km
Experience 1920s-inspired glamour and expertly crafted cocktails in the vibrant coral-hued heart of Bloomsbury Hotel.
The Escapologist Bar
0.5 km
Step into a Victorian-inspired underground bar in Covent Garden where theatrical cocktails and lively entertainment create unforgettable nights.
Fitz's Russell Sq.
0.5 km
Discover Fitz's Russell Square, a glamorous cocktail bar blending Victorian elegance with modern British cuisine in the heart of Bloomsbury.
The Black Horse - Pub & Cocktail Bar
0.5 km
Experience the perfect blend of traditional pub charm and stylish cocktails in the heart of Soho’s vibrant nightlife.
The Little Scarlet Door
0.5 km
Step through the scarlet door to a playful Soho loft bar alive with inventive cocktails, secret rooms, and a lively house party vibe.
Thirst Bar Soho
0.6 km
Compact Soho cocktail bar by day, pulsing DJ‑led club by night—cheap cocktails, leather booths and a lively basement scene.
Swift Soho
0.6 km
Soho's split-level cocktail gem: aperitivo elegance upstairs, whisky-laced intimacy below, with live jazz and legendary mixes drawing night owls to Old Compton Street.
Bar Termini
0.6 km
An intimate Soho gem blending Italian cocktail artistry with a cozy, elegant atmosphere in London’s vibrant West End.
Simmons Bar | Soho
0.6 km
Soho's kitsch cocktail den with epic happy hours, retro karaoke vibes, and two floors of nostalgic nightlife fun.
Prelude by Oriole
0.6 km
A refined Covent Garden cocktail bar blending innovative drinks, Latin American fusion cuisine, and live music in a stylish Asian-inspired setting.
The Coach & Horses, Soho
0.6 km
Historic Soho pub famed for its legendary landlord, literary clientele, and London’s first vegetarian and vegan menu.
Henson's Bar and Social
0.6 km
Soho's oak-panelled cocktail sanctuary: precise classics, inventive signatures, and fireside intimacy amid Frith Street's electric vibe.
The Nellie Dean
0.6 km
A classic Soho pub blending traditional charm with lively local spirit and renowned for hearty pies and well-kept ales.
The Black Book
0.6 km
Soho's clandestine basement wine bar, pouring rare vintages by the glass alongside Mediterranean bites in a former members' club hideout—perfect for late-night indulgence.
Bar Soho
0.6 km
A theatrical two‑floor cocktail bar on Old Compton Street — daytime drinks and late‑night DJs for dancing, private hire and people‑watching in the heart of Soho.
Nightclubs & after hour spots
Bunga Bunga Covent Garden
0.4 km
A neon-soaked, pizza-and-karaoke supper club under Drury Lane — 90s nostalgia, stage shows and shareable Italian feasts.
The Roxy
0.4 km
Soho's unbeatable happy hour cocktail bar by day, pulsing nightclub with live music and DJ nights till 3am—affordable vibes in London's nightlife heart.
Carwash Nightclub
0.5 km
Experience Europe’s longest-running disco club in London’s West End, where retro beats, vibrant crowds, and themed parties create unforgettable nights.
La Capannina Club
0.6 km
Discover Soho's discreet gentlemen's club: seductive stage shows, cosy vibes, and late-night allure in London's nightlife heart.
The Ivy Club
0.6 km
Art-Deco‑tinged members’ club above The Ivy — piano bars, discreet private dining and polished West End glamour.
Whatdafunk Presents West End Urban Disco
0.7 km
Dive into London's grooviest urban disco beats at Whatdafunk, where Covent Garden's streets pulse with funk, soul, and non-stop dance energy in the heart of the West End.
St Moritz Club
0.7 km
Soho's retro basement nightclub: 1960s vibes meet modern beats in an intimate, wood-paneled haven beneath a Swiss chalet restaurant.
101 Nightclub London
0.7 km
Soho's raw Saturday night pulse: intimate beats, crowded floors, and unfiltered London club energy on Wardour Street.
Bordello London
0.7 km
Dive into Soho's seductive basement beats at Bordello London, where Wardour Street's nightlife legacy ignites late-night frenzy on weekends.
Sophisticats Soho
0.8 km
An intimate, late‑night Soho gentlemen’s club on Brewer Street offering staged performances, VIP seating and an upmarket, discreet atmosphere.
Versity Camp Nightclub
0.8 km
Dive into Soho's beating heart at Versity Camp Nightclub, where thumping bass, inventive cocktails, and an electric crowd fuel unforgettable nights until dawn.
The Box Soho
0.8 km
A clandestine Soho cabaret where decadent staging, provocative shows and high‑end cocktails collide in an intense late‑night theatre.
Zoo Bar & Club
0.8 km
Dive into Leicester Square's edgy nightlife hub: two floors of R&B beats, sports screens, and wild energy until 3am at Zoo Bar & Club.
The Penthouse London
0.9 km
A compact, rooftop nightclub above Leicester Square — reached by a side lift, built for late‑night private parties and skyline glimpses.
Sunset night club
0.9 km
Dive into Soho's electric nightlife at Sunset Night Club, where thumping beats, craft cocktails, and dawn-chasing energy define unforgettable nights in London's vibrant core.
For the vibe & atmosphere seeker
- Relaxing
- Tranquil
- Unique
- Casual
For the design and aesthetic lover
- Vintage Styles
- Colorful Aesthetics
For the architecture buff
- Historic
- Art & Design
For the view chaser and sunset hunter
- Iconic Views
For the social media creator & influencer
- Instagrammable
- Photo Spots
For the eco-conscious traveler
- Public-Transport Accessible
For the kind of experience you’re after
- Cultural Heritage
- Photowalk
- Day Trip
- Weekend Getaway
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- LGBT Friendly
- Senior Friendly
- Child Friendly
- Teen Friendly
- Wheelchair Access
- Pet Friendly
- Couple Friendly
- Solo Friendly
- Solo Female Friendly
- Vegetarian Friendly
- Vegan Friendly