Brainchild
Witty Danish design classics reimagined as playful, accessible home décor at Horsens harbor.
Brainchild is a design-focused poster shop in Horsens that reimagines iconic Danish furniture classics through witty, literal interpretations. Founded in 2016, the brand transforms the names of legendary pieces like The Egg, The Artichoke, and The Swan into minimalist graphic prints, wooden figures, bedding, and home accessories. Located at the harbor, the physical store showcases the brand's playful approach to Scandinavian design heritage, blending humor with high-quality craftsmanship.
A brief summary to Brainchild
- Jenny Kammersgaards Vej 11, Horsens, 8700, DK
- Visit website
- Duration: 1 to 2 hours
- Mid ranged
-
Indoor
- Mobile reception: 5 out of 5
- Monday 10 am-4 pm
- Tuesday 10 am-4 pm
- Thursday 10 am-4 pm
- Friday 10 am-3 pm
- Saturday 10 am-1 pm
Local tips
- Visit on weekdays (Monday, Tuesday, or Thursday) for the full 10–16 opening window. Friday hours are shorter (10–15), and Saturday is open only on the first and last Saturday of each month (10–13). The shop is closed Wednesdays.
- The harbor location offers excellent natural light and a welcoming atmosphere. Allow 1–2 hours to browse the full range of posters, wooden figures, bedding, and home accessories without feeling rushed.
- If you're unfamiliar with Danish furniture design classics, the staff can explain the clever conceptual connections behind pieces like The Egg, The Artichoke, and The Swan, enriching your appreciation of the designs.
- Consider purchasing a curated poster set or collection package rather than individual pieces—the brand offers bundled options that create cohesive gallery walls at better value.
- The shop stocks both framed and unframed options. Unframed posters are more affordable and allow you to customize framing to match your home décor.
For the on-the-go comforts that matter to you
- Restrooms
- Seating Areas
- Information Boards
Brainchild location weather suitability
-
Any Weather
Discover more about Brainchild
A Playful Take on Danish Design Heritage
Brainchild reimagines iconic Danish furniture classics through literal, witty interpretations that celebrate Scandinavian design history. Founded in 2016 by Martin Brix Midtgaard, a media graphics student, the brand began as a digital concept shared on Instagram before evolving into a thriving design enterprise. The core philosophy centers on reviving the original vision of Danish design—that high-quality, beautifully crafted objects should be accessible to everyone. By transforming the names of legendary furniture pieces into visual designs, Brainchild creates a bridge between design heritage and contemporary interior culture.From Digital Concept to Harbor Showroom
What started as five pastel-colored poster designs has grown into a comprehensive collection spanning multiple product categories. The brand initially operated as an online-only venture before opening its first physical location in Aarhus. By 2023, demand had outgrown that space, prompting a relocation to a larger, purpose-built showroom at Horsens harbor. This waterfront setting provides a bright, welcoming environment where visitors can explore the full range of Brainchild's creations in person, from framed posters to wooden sculptures and home textiles.The Art of Literal Interpretation
The genius of Brainchild lies in its conceptual clarity and visual wit. When you encounter "The Egg," you see an actual egg rendered as a minimalist graphic. "The Artichoke" becomes an illustrated artichoke. "The Swan" transforms into an elegant swan silhouette. These literal translations of furniture names create an immediate, delightful recognition for anyone familiar with Danish design history, while remaining accessible and charming to newcomers. The designs employ simplicity, humor, and precise language to make design education feel playful rather than academic.A Diverse Product Ecosystem
Beyond the signature furniture-inspired posters, Brainchild's collection encompasses botanical illustrations, animal-themed designs, food-inspired graphics, children's prints, wooden figurines, bedding, and a curated selection of photographs. Each category maintains the brand's distinctive visual language—clarity, minimalism, and conceptual wit. The animal-themed posters remain particularly popular, celebrated for their clean compositions and approachable charm. This diversity ensures that visitors can find pieces suited to various interior styles and personal preferences, whether seeking a single statement poster or a complete coordinated collection.Quality and Accessibility as Core Values
Brainchild operates from the conviction that exceptional design should not be reserved for collectors or the wealthy. The brand sources materials thoughtfully and maintains competitive pricing across its range, making authentic Danish design accessible to broader audiences. The showroom itself reflects this philosophy—a bright, welcoming space with excellent natural light where customers can view products in context and receive knowledgeable guidance. The brand's strong reputation, reflected in consistently high customer satisfaction ratings, underscores its commitment to both quality and service.A Living Connection to Scandinavian Culture
Brainchild represents more than a commercial enterprise; it is a cultural ambassador for Danish design values. By celebrating the golden era of Danish furniture design (1920–1970) through contemporary visual language, the brand keeps that heritage alive and relevant. Visitors to the Horsens showroom experience not just a retail space but a celebration of Scandinavian creativity, humor, and the enduring belief that beautiful, functional design enriches everyday life.Iconic landmarks you can’t miss
Bilka Horsens
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Experience the rich theatrical heritage of Odense at the historic Comediehuus, a cultural landmark since its inception.
Horsens Tourist Information Centre
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Experience the heart of Danish comedy at Odense Comediehuus, where culture and laughter unite in the vibrant city center.
Jættestuen grønhøj
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5.000 år gammel jættestue midt i det østjyske kulturlandskab – et stille møde mellem bondestenalderens stenkonstruktioner, skov, marker og Bygholm Sø.
Årtusindeskifte Eg
6.8 km
An ancient oak rooted in Horsens' heart, where nature and urban life converge in timeless harmony.
Ejerbavnehøj MØDESTED
13.2 km
Denmark's third-highest peak crowned by a 1924 monument to national reunification, offering panoramic views and historic significance.
Genforeningssten på Ejer Bavnehøj
13.3 km
Denmark's third-highest point crowned with a monumental 1920 reunification memorial and iconic tower.
Ejer Bavnehøj
13.4 km
A modest Danish hill with a mighty horizon, Ejer Bavnehøj blends reunification history, beacon legends and big-sky views into an easy, rewarding countryside stop.
Det gamle vandtårn
23.9 km
Skanderborg's 41.5-meter castle-style water tower from 1908—a striking symbol of industrial heritage and urban progress.
The Midgård Well
26.6 km
A coiled Norse serpent, a quiet city fountain and a whole mythic world wrapped into one small corner of central Vejle.
VisitVejle
26.7 km
Explore Andelstrappen and Fortællegyngestolen in Odense: A fusion of nature's beauty and rich literary heritage.
Vejle Vindmølle
27.4 km
Historic windmill turned art gallery with panoramic city views and rotating contemporary exhibitions.
Vejle Kunstforening
27.4 km
Discover the serene beauty of Sneglehøjen, Odense's tranquil natural retreat.
Saksild Beach
27.6 km
Discover Denmark's best-kept secret: Saksild Beach, a family-friendly paradise with soft sands, shallow waters, and endless coastal charm on the Odder coast.
H.C. Andersen bench
29.4 km
A literary memorial where Denmark's beloved fairy tale author found inspiration amid rolling hills and sparkling lakes.
Bestig Himmelbjerget
29.4 km
Discover breathtaking views and rich history at Himmelbjerget, Denmark's iconic Sky Mountain in the heart of the Lake District, offering hiking, boat trips, and cultural experiences.
Unmissable attractions to see
Industrimuseet
0.4 km
A living industrial museum in Horsens’ old gasworks, where roaring engines, workers’ homes and playful workshops bring Denmark’s modern story to life.
Horsens Marina
0.5 km
Atmospheric fjord‑end marina blending red fishing sheds, modern yacht facilities and easy city access on the waterfront edge of Horsens.
Horsens Museum
0.6 km
Intimate local-history museum in a 1915 park-side villa, tracing 10,000 years of Horsens life from prehistoric graves and merchants’ mansions to war, industry and exploration.
Lunden
0.7 km
Leafy city park by day, open-air rock stage by night – Lunden is Horsens’ green gathering place and the home of the Rock i Lunden summer concerts.
Langelinieanlægget
0.7 km
Horsens' beloved waterfront park where sandy beaches, summer culture, and fjord views create the perfect urban escape.
Horsens Art Museum
0.8 km
Hilltop hub of contemporary Danish art, pairing bold architecture, major national artists and parkland sculpture in leafy Caroline Amalie Lund.
Mindesmærke over faldne frihedskæmpere
0.8 km
A modest corner memorial on Borgergade where Horsens quietly honours its fallen World War II resistance fighters and the hard-won freedoms they defended.
Horsens Holder
1.0 km
A lively street festival that turns Horsens’ central Søndergade into a relaxed urban playground of music, food, stalls and community life for all ages.
Church of Our Saviour
1.0 km
Medieval brick, Baroque grace and a renewed interior meet at Horsens’ historic town-square church, the oldest building within the city and its spiritual centre.
Rådhusparken
1.2 km
A modest green pause in the heart of Horsens, where everyday city life meets street art, dog walkers and quiet benches beneath mature trees.
Planetstien
1.5 km
Walk or cycle through a scaled solar system along Horsens Fjord, where art, astronomy and easy nature trails meet on the scenic Planetstien path.
Strandparken Horsens
1.6 km
Quiet lawns, fjord views and everyday life along Horsens’ waterfront, Strandparken is a simple, local-feeling green escape just moments from the city streets.
Vitus Beringsparken
1.7 km
A compact 1950s city park in central Horsens, Vitus Beringsparken blends green lawns, rhododendrons and local history into a quiet pause between station and shops.
North Beach
1.9 km
Semi-wild shoreline, big skies and rich birdlife make North Beach at Nørrestrand Horsens’ quietly scenic escape for walks, simple swims and unhurried nature time.
Horsens Banegård Park
1.9 km
A compact green pause beside Horsens railway station, where commuters, locals and dog walkers share a simple slice of lawn, trees and benches in the city’s busy heart.
Essential places to dine
UNDA
0.3 km
Harbourfront restaurant and lounge in Horsens, where bold design, soft acoustics and harbour views create an all‑day setting from brunch to late‑night cocktails.
Dollys
0.4 km
Harbourfront, family-run Danish restaurant in Horsens serving hearty classics, generous portions and cosy marina views at a comfortable, mid-range price.
Restaurante Venezia
0.7 km
Authentic Italian cuisine in a warm, welcoming Horsens setting.
Café Ella
0.7 km
Light-filled museum café in Horsens pairing seasonal local lunches and an award-winning bøfsandwich with leafy views over Lunden park and contemporary art.
Restaurant Munken
0.8 km
Candlelit Danish comfort and seasonal cooking in a cosy Horsens dining room, where classic flavours, warm service and unhurried evenings define the experience.
Great sushi
0.9 km
Premium all-you-can-eat sushi with theatrical presentation and authentic Japanese technique in central Horsens.
Bone's Horsens
1.0 km
Lively American-style family restaurant in central Horsens, serving BBQ ribs, steaks, burgers and all-you-can-eat sides in a cosy, memorabilia-filled saloon setting.
Restaurant Flammen - Horsens
1.1 km
Big-hearted grill buffet in a cosy, antique-filled setting, serving all‑you‑can‑eat meats, hot dishes and salads for relaxed, social evenings in Horsens.
Corfitz restaurant - bar
1.2 km
Casual city‑centre café, restaurant and bar on Horsens’ main pedestrian street, serving hearty comfort food, drinks and all‑day people‑watching on Søndergade.
Restaurant Eydes
1.2 km
Historic cellar dining where Danish-French cuisine meets centuries of local tradition.
Cafe Vivaldi
1.3 km
Casual brasserie-style café on Horsens’ busy Søndergade, serving comfort food, coffee and drinks all day in a warm, modern setting with street-side seating.
Det Ny Kronborg
1.3 km
Traditional Danish restaurant and banquet hall in a quiet Horsens street, combining white-tablecloth charm, hearty cooking and a relaxed, grown‑up atmosphere.
Hien's Vietnamesisk Køkken
1.3 km
Cozy Vietnamese kitchen in central Horsens, serving fresh rolls, bánh mì, noodles and signature house specialties in a relaxed, everyday-friendly setting.
Kamii Horsens
1.3 km
Modern sushi bar and Asian steak restaurant in central Horsens, where fresh handcrafted rolls meet warm kitchen favourites and flexible menus for every occasion.
Restaurant Mamma's
1.3 km
Authentic Italian pizzas and pastas in a warm, unpretentious setting on Grønnegade.
Markets, malls and hidden boutiques
Brainchild
0.0 km
Witty Danish design classics reimagined as playful, accessible home décor at Horsens harbor.
The & Idé ApS
0.9 km
Atmospheric concept store on Horsens’ main square, blending tea shop, gift boutique, deli treats and women’s fashion into one warmly hygge shopping stop.
Kjærs Magasiner
0.9 km
Vintage treasures and contemporary art in the creative heart of Horsens
Bog & idé Horsens
1.0 km
Central Horsens bookstore and gift shop combining books, games and stationery in a relaxed, family-friendly setting on pedestrian Søndergade.
Hviid
1.1 km
Intimate womenswear boutique on Horsens’ main pedestrian street, offering quality-focused Scandinavian style, curated brands and personal, unhurried service.
Tøjbutikker
1.1 km
Discover the vibrant shopping and cultural hub of Søndergade in Horsens, featuring over 150 diverse shops and lively events.
JACK & JONES
1.1 km
Central Horsens menswear hub for denim, casual staples and smart-casual outfits on lively Søndergade, ideal for a quick wardrobe update during a city stroll.
Seeds
1.1 km
Scandi-style children’s boutique in the heart of Horsens, offering cozy, practical fashion for babies, kids and teens along the pedestrian Søndergade shopping street.
HOMME FEMME STORE
1.1 km
Contemporary menswear and womenswear with a clean, urban Scandinavian feel, set on Horsens’ lively Søndergade pedestrian street.
Søstrene Grene
1.2 km
Scandinavian design meets everyday creativity in Horsens' premier lifestyle and home décor destination.
SELECTED
1.2 km
Contemporary Scandinavian fashion for men and women on Horsens’ main pedestrian street, blending clean design, versatile pieces and a calm, minimalist store feel.
by Zia
1.2 km
A small, homely hobby studio on the edge of Horsens, specialising in personalised stickers and crafty details rooted in everyday Danish design.
Tøjbutik
1.2 km
Straightforward, central clothing shop on Horsens’ main pedestrian street, ideal for quick wardrobe updates during a wider stroll through the compact city center.
ONLY
1.2 km
Central Horsens womenswear store blending denim heritage, fast-changing trends and affordable Scandinavian style on lively pedestrian Søndergade.
Rituals
1.2 km
A soothing cosmetics boutique on Horsens’ main shopping street, blending spa-like calm, scented rituals and beautifully packaged gifts for body and home.
Essential bars & hidden hideouts
Tænkeboxen
0.5 km
Traditional Danish bar in central Horsens with long opening hours, inexpensive drinks and a relaxed, regulars-first atmosphere on Gersdorffsgade.
VINöL Gastro - Rock - Bar
0.9 km
Cosy Horsens hangout where specialty brews, hearty comfort food and a rock-driven soundtrack once turned a Borgergade corner into an intimate local institution.
Vitus Berings Pub
1.1 km
Casual Danish pub on Horsens’ Søndergade, pouring affordable beers, showing sports and offering a cosy, no-frills slice of local nightlife in the town center.
Jagtbar Horsens
1.2 km
Hunting-lodge charm meets downtown nightlife at this cosy Horsens bar–club, where early-evening hygge evolves into a high-energy dance floor.
Bar' Rolig
1.2 km
Relaxed games bar in Horsens' historic center with pool, darts, and friendly vibes.
B-A-R 2 Aps
1.2 km
Casual, central and unpretentious, B-A-R 2 Aps is a friendly neighborhood bar in Horsens’ old town, ideal for relaxed drinks from daytime pit stop to late-night meet-up.
Kokomo Horsens
1.2 km
Three floors of tropical cocktails, DJs and late-night energy in the heart of Horsens’ old town nightlife district.
Cashpoint Sportsbar
1.2 km
Horsens's premier sports bar with multiple screens and live betting action.
Zwei Grosse Bier Bar Horsens A/S
1.2 km
High-energy Alpine after-ski bar in central Horsens with big beer steins, Schlager singalongs and a late-night dance-floor party vibe.
Restaurant Wulff ApS
1.3 km
Late-night bar and nightclub-style hangout in central Horsens, turning quiet Rædersgade into a lively social hub on Thursday, Friday and Saturday nights.
The Golden Horse
1.3 km
Unpretentious local bar in central Horsens, pouring affordable drinks from morning to late night amid slot machines, sports on TV and easygoing neighborhood chat.
Vores lille Vinbar
1.3 km
An intimate Horsens wine bar where candlelight, jazz and personal guidance meet a carefully curated selection of wines by the glass and bottle.
Hemingway's Horsens
1.4 km
Late-night bar and nightclub in central Horsens, delivering cocktail-fueled weekends, loud music, and a packed dance floor until the early morning hours.
Stalden
1.4 km
Relaxed pool and sports bar in central Horsens, blending cue sports, big-screen matches, board games, casual bites and easygoing drinks in one social hangout.
Horsens Sport og Pool Bar
1.4 km
Central Horsens sports bar with 23 screens, pool tables, and competitive games in a welcoming, energetic atmosphere.
For the vibe & atmosphere seeker
- Unique
- Quirky
- Casual
- Boutique
- Entertaining
For the design and aesthetic lover
- Minimalist Designs
- Modern Designs
- Scandinavian
For the architecture buff
- Modern
- Art & Design
For the view chaser and sunset hunter
- Iconic Views
For the social media creator & influencer
- Instagrammable
- Photo Spots
- Aesthetic Corners
- Architectural Shots
For the eco-conscious traveler
- Locally Managed
For the kind of experience you’re after
- Cultural Heritage
- Photowalk
- Day Trip
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- Solo Friendly
- Couple Friendly
- Design Enthusiasts