Background

Liberty London: A Tudor-Style Icon of British Design

A Tudor-style emporium of British design, where legendary Liberty fabrics meet six floors of curated fashion, beauty, and homeware in a historic London landmark.

4.5

Step into Liberty London, a legendary department store on Great Marlborough Street, famed for its mock-Tudor façade built from old warship timbers and its world-renowned Liberty Art Fabrics. Inside, six floors of curated fashion, homeware, beauty, and accessories unfold beneath ornate atriums and carved woodwork, blending Arts and Crafts craftsmanship with cutting-edge design. A cultural landmark as much as a shop, Liberty remains a destination for lovers of textiles, architecture, and British heritage.

A brief summary to Liberty

  • Regent St., London, Carnaby, W1B 5AH, GB
  • +442038933062
  • Visit website
  • Duration: 1 to 3 hours
  • Luxury
  • Environment icon Mixed
  • Mobile reception: 5 out of 5
  • Monday 10 am-9 pm
  • Tuesday 10 am-9 pm
  • Wednesday 10 am-9 pm
  • Thursday 10 am-9 pm
  • Friday 10 am-9 pm
  • Saturday 10 am-9 pm
  • Sunday 12 pm-6 pm

Local tips

  • Visit early in the day or on a weekday to avoid the busiest crowds, especially around lunchtime and weekends when the store is at its most packed.
  • Don’t miss the Liberty scarf and fabric sections; even if you’re not buying, the patterns and history of Liberty Art Fabrics are a highlight of the visit.
  • Look up and around as you explore: the carved woodwork, fireplaces, and atriums are as much a part of the experience as the products on sale.
  • Check Liberty’s website for seasonal events, exhibitions, and window displays, which often transform the store into a temporary gallery of design and art.
  • Combine your visit with a walk through Carnaby Street and Regent Street to experience the full character of London’s West End shopping district.
widget icon

Getting There

  • Underground

    Take the London Underground to Oxford Circus station (Central, Bakerloo and Victoria lines). From there, walk approximately 5 minutes through Carnaby Street and Great Marlborough Street to reach Liberty London. The route is fully accessible and well signposted.

  • Bus

    Several bus routes serve the Oxford Circus and Regent Street area, including routes 6, 13, 15, 23, 73, 88, 94, 139 and 159. Alight near Oxford Circus and follow signs for Carnaby Street and Great Marlborough Street; Liberty is a short, flat walk from the stops.

  • Walking

    From Piccadilly Circus, walk north along Regent Street for about 10 minutes, then turn onto Great Marlborough Street. The walk is on pavement with frequent crossings and is suitable for most visitors.

  • Taxi / Ride‑hailing

    A taxi or ride‑hailing service from central London landmarks such as Trafalgar Square or Covent Garden typically takes 10–15 minutes, depending on traffic. Drivers can drop off directly outside Liberty on Great Marlborough Street.

Liberty location weather suitability

  • Weather icon Any Weather
  • Weather icon Rain / Wet Weather
  • Weather icon Clear Skies
  • Weather icon Mild Temperatures

Unlock the Best of Liberty

Buy tickets

    No tickets available

Book tours with entry

    No tours available

Book tours without entry

    No tours available

Discover more about Liberty

A Tudor Fantasy in the Heart of London

Standing on Great Marlborough Street, just off Regent Street, Liberty London is instantly recognizable by its striking mock-Tudor façade of dark timber and white stucco. Completed in 1924, the building was designed by architects Edwin T. Hall and his son Edwin S. Hall as a tribute to the craftsmanship and merchant spirit of the Tudor era. Remarkably, much of the timber used in its construction came from the decommissioned warships HMS Hindustan and HMS Impregnable, giving the store a literal nautical heritage. The architects conceived Liberty not as a grand palace but as a cluster of intimate, home-like rooms arranged around three grand atriums, each originally furnished with fireplaces and period-style surrounds to evoke a sense of warmth and domestic elegance.

The Legacy of Arthur Lasenby Liberty

Liberty was founded in 1875 by Arthur Lasenby Liberty, a draper’s son with a vision of an emporium filled with beautiful, exotic goods from distant lands. Starting with a small shop on Regent Street, he specialized in imported Japanese and Indian silks, ornaments, and objets d’art, quickly attracting artists, writers, and designers of the Aesthetic Movement. Liberty’s early fabrics, with their rich colours and intricate patterns, helped shape the Art Nouveau style; in Italy, the movement is still known as Stile Liberty. Though Arthur died before seeing the Great Marlborough Street store completed, his statue now greets visitors at the Flower Shop entrance, a fitting tribute to a man who dreamed of bringing art and craftsmanship into everyday life.

Liberty Fabrics and the Art of Print

The store’s heart lies in its legendary Liberty Art Fabrics, whose bold florals and intricate designs have become icons of British textile design. From the early days of importing and hand-printing exotic silks, Liberty developed its own in-house print studio, creating timeless patterns that continue to influence fashion and interiors worldwide. Today, the Liberty design team still hand-paints new prints and draws from a vast archive of over 45,000 historic designs. Scarves, dresses, and home textiles in Liberty prints remain signature items, beloved for their quality and distinctive aesthetic. The store also houses a dedicated Beauty Hall and has expanded into its own fragrance line, LBTY, inspired by the fabric archive.

Shopping as Cultural Experience

Liberty is more than a department store; it is a cultural institution where shopping becomes an immersive experience. Across six floors, visitors find a carefully curated mix of luxury fashion, accessories, jewellery, homeware, and beauty, alongside collaborations with both heritage brands and contemporary designers. The interior, with its carved panels, ornate fireplaces, and intimate room-like spaces, encourages slow browsing and discovery. Seasonal installations, window displays, and special events further enhance the sense of Liberty as a living gallery of design, where history and innovation coexist in a uniquely British way.

Busiest months of the year

Busiest hours of the day

Popular Experiences near Liberty

Popular Hotels near Liberty

Select Currency