Normal Horsens – Søndergade
Ordinary goods at extraordinary prices—discover 100 new surprises every week.
Normal is a Danish discount retailer offering an ever-changing selection of everyday items, branded goods, and weekly surprises at consistently low prices. Located on Søndergade in central Horsens, this treasure-hunt-style shop stocks everything from household essentials to unexpected finds, attracting bargain hunters and curious shoppers seeking value. With a curated mix of permanent low-cost staples and approximately 100 new products rotating weekly, Normal delivers an accessible shopping experience for budget-conscious visitors.
A brief summary to Normal
- Søndergade 13, Horsens, 8700, DK
- +4522207961
- Visit website
- Duration: 0.5 to 2 hours
- Budget
-
Indoor
- Mobile reception: 5 out of 5
- Tuesday 9:30 am-7 pm
- Wednesday 9:30 am-7 pm
- Thursday 9:30 am-7 pm
- Friday 9:30 am-7 pm
- Saturday 9:30 am-5 pm
Local tips
- Visit early in the week to access the full selection of newly arrived items, as popular weekly products often sell out by weekend.
- Check the store regularly—the rotating inventory means you'll find different products each visit, making it worth returning frequently for new discoveries.
- Take advantage of the CityHorsens gift card system if purchasing for others; the card works across multiple city center retailers for added flexibility.
- Arrive during quieter midweek hours (Tuesday–Thursday mornings) for a more relaxed browsing experience and easier navigation through the store.
For the on-the-go comforts that matter to you
- Restrooms
- Drink Options
- Food Options
- Seating Areas
- Trash Bins
- Information Boards
Normal location weather suitability
-
Any Weather
Discover more about Normal
A Treasure Hunt of Everyday Bargains
Normal operates on a simple but compelling philosophy: ordinary goods at extraordinary prices. The store stocks a carefully balanced inventory combining well-known brand names at fixed, low prices with a rotating selection of fresh, surprising items that change weekly. This unpredictable mix transforms shopping into an adventure—visitors never know exactly what they'll discover on their next visit, making repeat trips rewarding for those who enjoy the thrill of finding unexpected bargains.Store Layout and Product Range
The Søndergade location in central Horsens provides convenient access to a diverse product selection spanning household goods, personal care items, seasonal merchandise, and various everyday essentials. The store's layout encourages browsing, with new arrivals prominently displayed to highlight the weekly rotation of stock. Shoppers appreciate the straightforward presentation and logical organization that makes finding specific items straightforward while still allowing for spontaneous discoveries.The Weekly Discovery Experience
Approximately 100 new products arrive each week, creating a dynamic shopping environment that keeps the store fresh and engaging. This constant rotation means that popular items may sell out quickly, and sought-after finds require timely visits. The strategy appeals to value-conscious consumers who enjoy the hunt and the satisfaction of securing quality goods at prices significantly below typical retail rates.Accessibility and Convenience
Situated at Søndergade 13 in Horsens city center, the store benefits from excellent foot traffic and proximity to other shops and services. The location makes it easy to incorporate a visit into broader shopping trips around the city. The store accepts gift cards through the CityHorsens gift card system, adding flexibility for both personal shopping and gift-giving occasions. Regular opening hours throughout the week accommodate various schedules, with extended hours on weekdays to serve working shoppers.Value-Driven Shopping Culture
Normal has built a loyal customer base by consistently delivering on its promise of affordability without compromising on product quality or variety. The store attracts families managing household budgets, students seeking affordable essentials, and experienced bargain hunters who view shopping as both a practical necessity and an enjoyable pastime. The transparent pricing strategy—with no hidden markups or seasonal price fluctuations on core items—builds trust and encourages regular patronage.Iconic landmarks you can’t miss
Bilka Horsens
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Experience the rich theatrical heritage of Odense at the historic Comediehuus, a cultural landmark since its inception.
Horsens Tourist Information Centre
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Experience the heart of Danish comedy at Odense Comediehuus, where culture and laughter unite in the vibrant city center.
Jættestuen grønhøj
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5.000 år gammel jættestue midt i det østjyske kulturlandskab – et stille møde mellem bondestenalderens stenkonstruktioner, skov, marker og Bygholm Sø.
Årtusindeskifte Eg
5.6 km
An ancient oak rooted in Horsens' heart, where nature and urban life converge in timeless harmony.
Genforeningssten på Ejer Bavnehøj
12.8 km
Denmark's third-highest point crowned with a monumental 1920 reunification memorial and iconic tower.
Ejer Bavnehøj
12.8 km
A modest Danish hill with a mighty horizon, Ejer Bavnehøj blends reunification history, beacon legends and big-sky views into an easy, rewarding countryside stop.
Ejerbavnehøj MØDESTED
12.9 km
Denmark's third-highest peak crowned by a 1924 monument to national reunification, offering panoramic views and historic significance.
Det gamle vandtårn
23.9 km
Skanderborg's 41.5-meter castle-style water tower from 1908—a striking symbol of industrial heritage and urban progress.
The Midgård Well
25.9 km
A coiled Norse serpent, a quiet city fountain and a whole mythic world wrapped into one small corner of central Vejle.
VisitVejle
26.0 km
Explore Andelstrappen and Fortællegyngestolen in Odense: A fusion of nature's beauty and rich literary heritage.
Vejle Vindmølle
26.8 km
Historic windmill turned art gallery with panoramic city views and rotating contemporary exhibitions.
Vejle Kunstforening
26.8 km
Discover the serene beauty of Sneglehøjen, Odense's tranquil natural retreat.
Saksild Beach
28.5 km
Discover Denmark's best-kept secret: Saksild Beach, a family-friendly paradise with soft sands, shallow waters, and endless coastal charm on the Odder coast.
H.C. Andersen bench
28.6 km
A literary memorial where Denmark's beloved fairy tale author found inspiration amid rolling hills and sparkling lakes.
Bestig Himmelbjerget
28.6 km
Discover breathtaking views and rich history at Himmelbjerget, Denmark's iconic Sky Mountain in the heart of the Lake District, offering hiking, boat trips, and cultural experiences.
Unmissable attractions to see
Horsens Holder
0.3 km
A lively street festival that turns Horsens’ central Søndergade into a relaxed urban playground of music, food, stalls and community life for all ages.
Church of Our Saviour
0.3 km
Medieval brick, Baroque grace and a renewed interior meet at Horsens’ historic town-square church, the oldest building within the city and its spiritual centre.
Vitus Beringsparken
0.4 km
A compact 1950s city park in central Horsens, Vitus Beringsparken blends green lawns, rhododendrons and local history into a quiet pause between station and shops.
Mindesmærke over faldne frihedskæmpere
0.5 km
A modest corner memorial on Borgergade where Horsens quietly honours its fallen World War II resistance fighters and the hard-won freedoms they defended.
Horsens Banegård Park
0.6 km
A compact green pause beside Horsens railway station, where commuters, locals and dog walkers share a simple slice of lawn, trees and benches in the city’s busy heart.
Horsens Garden
0.8 km
Step inside Horsens’ storied cotton factory to experience Denmark’s industrial transformation—hands-on workshops, authentic machinery, and immersive exhibitions await.
Horsens Art Museum
0.9 km
Hilltop hub of contemporary Danish art, pairing bold architecture, major national artists and parkland sculpture in leafy Caroline Amalie Lund.
Lilian's tree
0.9 km
Ancient tree, riverside serenity, and family-friendly art in Horsens' most beloved waterfront escape.
Industrimuseet
0.9 km
A living industrial museum in Horsens’ old gasworks, where roaring engines, workers’ homes and playful workshops bring Denmark’s modern story to life.
Wanna Be Mermaid
1.0 km
A bold, contemporary mermaid by Maria Rubinke on Horsens’ harbourfront, blending fairytale symbolism, waterfront scenery and modern public art in one quick stop.
Horsens Museum
1.0 km
Intimate local-history museum in a 1915 park-side villa, tracing 10,000 years of Horsens life from prehistoric graves and merchants’ mansions to war, industry and exploration.
Lunden
1.0 km
Leafy city park by day, open-air rock stage by night – Lunden is Horsens’ green gathering place and the home of the Rock i Lunden summer concerts.
Bygholm Park
1.1 km
Leafy manor grounds that blend playgrounds, picnics and lakeside trails into Horsens’ most effortless everyday escape.
Bygholm Park Legeplads
1.3 km
Leafy, relaxed playground in Horsens’ Bygholm Park, where classic swings and nature play meet lawns, lakes and easygoing family time in the manor’s green oasis.
Planetstien
1.3 km
Walk or cycle through a scaled solar system along Horsens Fjord, where art, astronomy and easy nature trails meet on the scenic Planetstien path.
Essential places to dine
Cafe Vivaldi
0.0 km
Casual brasserie-style café on Horsens’ busy Søndergade, serving comfort food, coffee and drinks all day in a warm, modern setting with street-side seating.
Restaurant Eydes
0.1 km
Historic cellar dining where Danish-French cuisine meets centuries of local tradition.
GRAN Social
0.1 km
Contemporary Danish comfort food, weekend DJs and crafted cocktails meet under one stylish roof at this all‑day restaurant and bar in central Horsens.
Corfitz restaurant - bar
0.1 km
Casual city‑centre café, restaurant and bar on Horsens’ main pedestrian street, serving hearty comfort food, drinks and all‑day people‑watching on Søndergade.
rundtenom
0.1 km
Closed but fondly remembered Danish eatery in central Horsens, once known for classic smørrebrød, generous stegt flæsk evenings and a warm, homely atmosphere.
Kamii Horsens
0.1 km
Modern sushi bar and Asian steak restaurant in central Horsens, where fresh handcrafted rolls meet warm kitchen favourites and flexible menus for every occasion.
Restaurant Mamma's
0.1 km
Authentic Italian pizzas and pastas in a warm, unpretentious setting on Grønnegade.
Ji-Mi's
0.1 km
Intimate tasting-menu restaurant in Horsens’ Latin Quarter, showcasing local Danish produce and thoughtful wine pairings in a cosy, chef-led dining room.
Restaurant Oksen
0.1 km
Horsens's premier steakhouse since 1986, serving expertly prepared beef and Danish hospitality.
Jacobs Vin & Tapas
0.1 km
Intimate basement wine bar in central Horsens serving Spanish-inspired tapas and a carefully curated wine list in a cosy, candlelit setting.
Det Ny Kronborg
0.2 km
Traditional Danish restaurant and banquet hall in a quiet Horsens street, combining white-tablecloth charm, hearty cooking and a relaxed, grown‑up atmosphere.
Hien's Vietnamesisk Køkken
0.2 km
Cozy Vietnamese kitchen in central Horsens, serving fresh rolls, bánh mì, noodles and signature house specialties in a relaxed, everyday-friendly setting.
Bone's Horsens
0.4 km
Lively American-style family restaurant in central Horsens, serving BBQ ribs, steaks, burgers and all-you-can-eat sides in a cosy, memorabilia-filled saloon setting.
Restaurant Munken
0.5 km
Candlelit Danish comfort and seasonal cooking in a cosy Horsens dining room, where classic flavours, warm service and unhurried evenings define the experience.
Great sushi
0.5 km
Premium all-you-can-eat sushi with theatrical presentation and authentic Japanese technique in central Horsens.
Markets, malls and hidden boutiques
Normal
0.0 km
Ordinary goods at extraordinary prices—discover 100 new surprises every week.
Bryghus Horsens A/S
0.0 km
Explore Horsens' rich brewing heritage through its vibrant beer culture and historical landmarks.
Kings & Queens Horsens
0.0 km
Youthful fashion hub in central Horsens, bringing together trend-led Scandinavian and international brands for men and women in one approachable, urban-style store.
Boutique Mary
0.1 km
Intimate women’s fashion boutique on Horsens’ main pedestrian street, blending Scandinavian everyday style, personal advice and seasonal looks in a cosy setting.
H&M
0.1 km
Central Horsens fashion stop blending affordable style, everyday convenience and modern retail energy inside the Bytorv Horsens shopping complex.
Rituals
0.1 km
A soothing cosmetics boutique on Horsens’ main shopping street, blending spa-like calm, scented rituals and beautifully packaged gifts for body and home.
Sinnerup
0.1 km
A bright Danish lifestyle store in central Horsens, blending Nordic-inspired interiors, furniture, kitchenware, gifts and women’s fashion in one relaxed space.
ONLY
0.1 km
Central Horsens womenswear store blending denim heritage, fast-changing trends and affordable Scandinavian style on lively pedestrian Søndergade.
qUINT
0.1 km
Urban streetwear and sneakers for men in the heart of Horsens’ pedestrian street, blending global brands with a laid‑back, music‑filled shopping vibe.
Triumph Lingerie - Horsens
0.1 km
Fit-focused lingerie boutique inside bytorvHORSENS, offering personal bra fittings, everyday essentials and seasonal Triumph collections on Søndergade in central Horsens.
Tøjbutik
0.1 km
Straightforward, central clothing shop on Horsens’ main pedestrian street, ideal for quick wardrobe updates during a wider stroll through the compact city center.
Kronhjort Galleri
0.1 km
Intimate Horsens gallery and gift shop where curated Scandinavian design, local craft and a calm, personal atmosphere turn browsing into a gentle art.
bytorvHORSENS
0.1 km
Compact, renovated city-center mall in Horsens, mixing everyday shopping, cafés and casual eats beneath a bright glass atrium right on the main pedestrian street.
By Mie
0.1 km
Intimate plus-size fashion boutique in central Horsens, offering curated styles, honest styling advice and a relaxed, body-positive shopping experience.
Blåmst
0.1 km
Danish design boutique featuring hand-embroidered textiles and timeless home décor in central Horsens.
Essential bars & hidden hideouts
The Golden Horse
0.1 km
Unpretentious local bar in central Horsens, pouring affordable drinks from morning to late night amid slot machines, sports on TV and easygoing neighborhood chat.
Vores lille Vinbar
0.1 km
An intimate Horsens wine bar where candlelight, jazz and personal guidance meet a carefully curated selection of wines by the glass and bottle.
Cashpoint Sportsbar
0.1 km
Horsens's premier sports bar with multiple screens and live betting action.
B-A-R 2 Aps
0.1 km
Casual, central and unpretentious, B-A-R 2 Aps is a friendly neighborhood bar in Horsens’ old town, ideal for relaxed drinks from daytime pit stop to late-night meet-up.
Kokomo Horsens
0.1 km
Three floors of tropical cocktails, DJs and late-night energy in the heart of Horsens’ old town nightlife district.
Bar' Rolig
0.1 km
Relaxed games bar in Horsens' historic center with pool, darts, and friendly vibes.
Zwei Grosse Bier Bar Horsens A/S
0.1 km
High-energy Alpine after-ski bar in central Horsens with big beer steins, Schlager singalongs and a late-night dance-floor party vibe.
Restaurant Wulff ApS
0.1 km
Late-night bar and nightclub-style hangout in central Horsens, turning quiet Rædersgade into a lively social hub on Thursday, Friday and Saturday nights.
Morzybitten
0.2 km
Cozy Danish pub‑brasserie in central Horsens, pairing classic smørrebrød and hearty dishes with a remarkably broad beer list and occasional intimate live music.
Jagtbar Horsens
0.2 km
Hunting-lodge charm meets downtown nightlife at this cosy Horsens bar–club, where early-evening hygge evolves into a high-energy dance floor.
Hemingway's Horsens
0.2 km
Late-night bar and nightclub in central Horsens, delivering cocktail-fueled weekends, loud music, and a packed dance floor until the early morning hours.
Stalden
0.2 km
Relaxed pool and sports bar in central Horsens, blending cue sports, big-screen matches, board games, casual bites and easygoing drinks in one social hangout.
Horsens Sport og Pool Bar
0.2 km
Central Horsens sports bar with 23 screens, pool tables, and competitive games in a welcoming, energetic atmosphere.
Vitus Berings Pub
0.2 km
Casual Danish pub on Horsens’ Søndergade, pouring affordable beers, showing sports and offering a cosy, no-frills slice of local nightlife in the town center.
Værtshuse
0.4 km
A compact, traditional Danish bar on Allegade in Horsens, serving simple drinks and everyday atmosphere for those who enjoy classic brown‑pub charm.
For the vibe & atmosphere seeker
- Casual
- Fun-filled
- Unique
For the design and aesthetic lover
- Minimalist Designs
For the architecture buff
- Modern
For the eco-conscious traveler
- Locally Managed
For the kind of experience you’re after
- Day Trip
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- Solo Friendly
- Couple Friendly
- Senior Friendly
- Wheelchair Access