Positano: The Jewel of the Amalfi Coast
Nestled on the cliffs of the Amalfi Coast, Positano is a breathtaking destination that captures the essence of Italian charm and beauty. This picturesque village is known for its steep, narrow streets lined with vibrant bougainvillea, charming cafes, and boutique shops. As you wander through the winding alleys, you’ll be greeted with stunning views of the turquoise Mediterranean Sea. Positano is also famous for its stunning beaches, such as Spiaggia Grande and Fornillo Beach. These sun-soaked shores are perfect for relaxing and soaking up the Italian sun. The clear waters are ideal for swimming, snorkeling, and other water activities. Don’t miss the chance to take a boat tour along the coast to see the dramatic cliffs and hidden coves from a different perspective. The town is rich in history and culture, with landmarks like the Church of Santa Maria Assunta, featuring a beautiful dome and ancient Byzantine icon of the Madonna. Positano’s culinary scene is another highlight, offering delicious seafood dishes, fresh pasta, and locally produced wines. Dining in a cliffside restaurant with panoramic sea views is an experience you won’t forget. Positano truly offers a perfect blend of natural beauty, cultural heritage, and culinary delights.
Local tips in Positano
- Wear comfortable shoes as Positano's streets are steep and uneven.
- Visit in the shoulder seasons of spring or fall to avoid the crowds and enjoy milder weather.
- Try the local Limoncello, a lemon liqueur that is a specialty of the region.
- Book accommodations well in advance, especially during the peak summer months.
- Take a day trip to nearby towns like Amalfi and Ravello for more stunning views and experiences.
Positano: The Jewel of the Amalfi Coast
Nestled on the cliffs of the Amalfi Coast, Positano is a breathtaking destination that captures the essence of Italian charm and beauty. This picturesque village is known for its steep, narrow streets lined with vibrant bougainvillea, charming cafes, and boutique shops. As you wander through the winding alleys, you’ll be greeted with stunning views of the turquoise Mediterranean Sea. Positano is also famous for its stunning beaches, such as Spiaggia Grande and Fornillo Beach. These sun-soaked shores are perfect for relaxing and soaking up the Italian sun. The clear waters are ideal for swimming, snorkeling, and other water activities. Don’t miss the chance to take a boat tour along the coast to see the dramatic cliffs and hidden coves from a different perspective. The town is rich in history and culture, with landmarks like the Church of Santa Maria Assunta, featuring a beautiful dome and ancient Byzantine icon of the Madonna. Positano’s culinary scene is another highlight, offering delicious seafood dishes, fresh pasta, and locally produced wines. Dining in a cliffside restaurant with panoramic sea views is an experience you won’t forget. Positano truly offers a perfect blend of natural beauty, cultural heritage, and culinary delights.
When is the best time to go to Positano?
Iconic landmarks you can’t miss
Arienzo Beach Club Positano
Discover the stunning Arienzo Beach Club in Positano, where sun, sea, and exquisite Mediterranean cuisine await you on the beautiful Amalfi Coast.
Costiera Amalfitana Positano
Discover the breathtaking beauty and vibrant culture of Positano, a gem on the Amalfi Coast that captivates every traveler.
Chiesa di Santa Maria Assunta
Discover the captivating beauty and rich history of Chiesa di Santa Maria Assunta, a must-visit Catholic church in the heart of Positano.
Le Sirenuse
Experience unparalleled luxury and breathtaking views at Le Sirenuse, the premier hotel destination in Positano on the Amalfi Coast.
Art Hotel / Hotel Pasitea
Discover the coastal beauty and elegance of Positano at Art Hotel Pasitea, where stunning views and Italian hospitality await.
Ceramiche Casola
Explore the exquisite craftsmanship of Ceramiche Casola in Positano, where vibrant pottery reflects Italy's rich cultural heritage.
Spiaggia di Positano Marina Grande
Discover the breathtaking beauty and vibrant atmosphere of Spiaggia di Positano Marina Grande, the perfect beach getaway on Italy's Amalfi Coast.
MAR Positano Villa Romana
Explore the enchanting MAR Positano Villa Romana, where ancient history meets breathtaking views on Italy's stunning Amalfi Coast.
Positano Boats
Explore the stunning Amalfi Coast with Positano Boats, offering unforgettable boat rentals for a perfect day on the water.
Casa Nilde
Experience the charm of Positano at Casa Nilde, a cozy bed and breakfast offering stunning views, warm hospitality, and authentic Italian breakfasts.
Villa Fortuna
Experience the enchanting beauty of Positano at Villa Fortuna, a charming bed & breakfast with stunning views and warm Italian hospitality.
Kayaking in Positano
Explore the stunning Amalfi Coast by kayak in Positano, where adventure meets breathtaking beauty amid dramatic cliffs and azure waters.
Swirl the Glass
Explore the essence of Italian wines with Swirl the Glass, where every sip tells a story of tradition and craftsmanship.
Cassiopeia Cooperative arl
Discover Positano and the Amalfi Coast with personalized tours and unforgettable experiences at Cassiopeia Cooperative.
Villa Boheme Exclusive Luxury Suites
Discover luxury and serenity at Villa Boheme, where stunning views and elegant accommodations meet the charm of Positano's Amalfi Coast.
Unmissable attractions to see
Amalfi Coast
Discover the stunning Amalfi Coast, a UNESCO World Heritage site renowned for its breathtaking views, charming villages, and rich cultural heritage.
Archaeological Park of Pompeii
Discover the lost city of Pompeii, where ancient history meets breathtaking archaeological wonders in a captivating journey through time.
Sansevero Chapel Museum
Explore the Sansevero Chapel Museum in Naples, a stunning baroque masterpiece filled with incredible art and history that enchants every visitor.
Ovo Castle
Explore the enchanting Ovo Castle in Naples, a historic fortress offering stunning views of the bay and a glimpse into Italy's rich past.
Vesuvius National Park
Explore the breathtaking landscapes and rich history of Vesuvius National Park, a must-visit destination for every traveler in Italy.
Museo Archeologico Nazionale di Napoli
Discover the rich history of ancient civilizations at the Museo Archeologico Nazionale di Napoli, home to invaluable artifacts and art.
Castel Sant'Elmo
Discover the historical grandeur and scenic views at Castel Sant'Elmo, a must-see castle and museum in Naples, Italy.
Castel Nuovo
Explore Castel Nuovo, a historic castle in Naples that showcases stunning architecture and rich cultural heritage with breathtaking views.
Museo e Real Bosco di Capodimonte
Discover the artistic and natural treasures of Museo e Real Bosco di Capodimonte in Naples, a cultural gem blending history with serene landscapes.
Underground Naples
Journey through the fascinating depths of Underground Naples, exploring ancient ruins and historical secrets beneath the bustling city streets.
Duomo di Napoli
Explore the awe-inspiring Duomo di Napoli, a Gothic masterpiece steeped in history, art, and religious significance in the heart of Naples.
Villa Rufolo
Discover the enchanting beauty of Villa Rufolo in Ravello, a historical landmark with breathtaking gardens and panoramic views of the Amalfi Coast.
Chiesa del Gesù Nuovo
Explore the stunning Baroque architecture and rich history of Chiesa del Gesù Nuovo, a must-visit Catholic church in the heart of Naples.
Complesso Monumentale di Santa Chiara
Explore the Complesso Monumentale di Santa Chiara, a stunning monastery in Naples, blending history, art, and tranquility in one breathtaking location.
Murale Diego Armando Maradona - Quartieri Spagnoli
Discover the vibrant Murale Diego Armando Maradona in Naples, a colorful tribute to the football legend that embodies the city's passionate spirit.
Essential places to dine
La Tagliata
Experience authentic Italian cuisine at La Tagliata with breathtaking views over Positano on the stunning Amalfi Coast.
Chez Black
Discover the taste of Italy at Chez Black in Positano – where fresh seafood meets breathtaking coastal views.
Da Vincenzo Positano
Discover exquisite Italian cuisine with stunning sea views at Da Vincenzo in Positano - a culinary gem on the Amalfi Coast.
Saraceno d'Oro
Experience authentic Italian cuisine with stunning sea views at Saraceno d'Oro in Positano.
Il Ritrovo
Experience exquisite seafood and traditional Italian cuisine at Il Ritrovo, set against the stunning backdrop of Positano's Amalfi Coast.
Il San Pietro di Positano
Discover unparalleled luxury and exquisite cuisine at Il San Pietro di Positano, where breathtaking views meet exceptional hospitality.
Casa e Bottega
Discover authentic Italian cuisine and artisanal crafts at Casa e Bottega in beautiful Positano.
Ristorante Bruno
Discover authentic Italian flavors at Ristorante Bruno in Positano, where exquisite seafood meets breathtaking coastal views.
Lo Guarracino
Discover authentic Italian flavors and fresh seafood with stunning views at Lo Guarracino in beautiful Positano.
Ristorante Adamo ed Eva Positano
Experience authentic Italian flavors at Ristorante Adamo ed Eva in Positano, where stunning views meet exquisite Mediterranean cuisine.
Mediterraneo
Experience exquisite Mediterranean flavors at Mediterraneo in Positano with stunning coastal views and fresh seafood delights.
Posides
Discover Posides: A coastal culinary gem in Positano offering stunning views and authentic Italian cuisine.
Ristorante Da Costantino
Experience authentic Italian flavors at Ristorante Da Costantino in Positano – where every meal is a feast for the senses amidst breathtaking coastal views.
Ristorante C'Era Una Volta
Experience authentic Italian flavors at Ristorante C'Era Una Volta in Positano - where every meal is a celebration of culinary artistry.
Il Fornillo
Discover authentic Italian seafood at Il Fornillo in Positano - where breathtaking views meet exquisite flavors.
Markets, malls and hidden boutiques
Absolute Positano
Explore the enchanting art and souvenirs at Absolute Positano – your gateway to the heart of Italian creativity and culture.
Nanà Positano
Explore the exquisite craftsmanship and fashionable styles at Nanà Positano, the must-visit shoe store on the Amalfi Coast.
Emporio Sirenuse
Discover the essence of Italian fashion at Emporio Sirenuse, a premier destination for stylish accessories in the heart of Positano.
Emporio Della Ceramica
Explore Emporio Della Ceramica, a pottery paradise in Positano showcasing exquisite handcrafted ceramics reflecting Italian artistry.
Sapori E Profumi Di Positano
Experience the culinary delights of Positano at Sapori E Profumi Di Positano, where authentic flavors and local treasures await.
Moda Positano - Rino Boutique
Experience the essence of Italian fashion at Rino Boutique in Positano, where style meets the stunning Mediterranean backdrop.
Via Marconi Di Massimiliano Fusco Sas
Explore the charm of Positano at Via Marconi Di Massimiliano Fusco Sas, your go-to gift shop for unique local souvenirs and artisan treasures.
Casa Mastro Positano
Discover the essence of Italian fashion at Casa Mastro Positano, where local craftsmanship meets stunning coastal style.
Ceramica Assunta
Explore the beauty of handcrafted ceramics at Ceramica Assunta in Positano, where artistry meets tradition in every vibrant piece.
Luisa Positano
Experience the elegance of Italian fashion at Luisa Positano, a splendid women's clothing store offering unique styles in a stunning coastal setting.
La Botteguccia Positano da Giovanni
Discover exquisite Italian footwear at La Botteguccia Positano, where style meets artistry in the heart of the Amalfi Coast.
Boutique Three Danari
Explore Boutique Three Danari in Positano for exquisite footwear that marries Italian craftsmanship with contemporary style against a stunning coastal backdrop.
CB by Kore
Explore the unique artisan souvenirs at CB by Kore, a charming shop in Positano capturing the essence of Italian craftsmanship.
La Bottega Di Brunella
Explore La Bottega Di Brunella in Positano for exquisite handcrafted clothing and unique fabrics that capture the essence of Italian craftsmanship.
Missoni
Experience the vibrant luxury of Missoni Boutique in Positano, where Italian fashion meets the stunning Amalfi Coast.
Essential bars & hidden hideouts
Il Tridente Positano
Experience the enchanting flavors of Italy at Il Tridente Positano, where stunning views meet exceptional cuisine on the Amalfi Coast.
Bar Paradise Positano
Experience the breathtaking views and authentic flavors at Bar Paradise Positano, the perfect bar for relaxation and local delicacies.
Ocean Bar
Discover the vibrant Ocean Bar in Positano, where stunning sea views and refreshing cocktails create the perfect coastal escape.
Franco's Bar
Experience the charm of Franco's Bar in Positano, where exquisite cocktails meet stunning views of the Amalfi Coast.
Bar Internazionale
Discover Bar Internazionale in Positano, where local flavors meet stunning coastal views in a charming bar atmosphere.
Blu Bar Positano
Discover the vibrant spirit of Blu Bar Positano, where cocktails meet stunning Mediterranean views in a lively coastal atmosphere.
La Brezza
Experience the enchanting flavors of the Amalfi Coast at La Brezza, a charming bistro in the heart of Positano.
The wine shop positano vini e panini
Experience the finest local wines and artisanal delicacies at Positano Vini e Panini, a gourmet grocery store and wine bar in the heart of Positano.
Gabrisa Food and WIne
Discover the exquisite flavors of Positano at Gabrisa Food and Wine, where local wines meet authentic Italian cuisine in a breathtaking setting.
Eden Sky Bar Positano
Experience breathtaking views and exquisite cocktails at Eden Sky Bar in Positano, the perfect rooftop escape on the Amalfi Coast.
Le Tre Sorelle Wine Room
Discover the exquisite flavors of Italian wines at Le Tre Sorelle Wine Room, a cozy gem in the heart of Positano, perfect for every wine lover.
L'alternativa - Cocktail Bar on the Pier
Discover the charm of Positano at L'alternativa, a cocktail bar on the pier offering stunning views and refreshing drinks.
La Giara Rooftop Bar
Discover breathtaking views and delightful cocktails at La Giara Rooftop Bar in Positano, a perfect spot for sunset lovers.
Fly
Experience the vibrant nightlife and exquisite cuisine at Fly Lounge Bar, the ultimate destination for fun and flavor in Positano.
Travel experiences inspired by this city
Local Phrases
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- HelloCiao
[chow] - GoodbyeArrivederci
[ah-ree-veh-dehr-chee] - YesSì
[see] - NoNo
[noh] - Please/You're welcomePer favore/Prego
[pear fah-voh-reh/preh-goh] - Thank youGrazie
[grah-tsyeh] - Excuse me/SorryMi scusi/Scusa
[mee skoo-zee/skoo-zah] - How are you?Come stai?
[koh-meh stai] - Fine. And you?Bene. E tu?
[beh-neh. eh too] - Do you speak English?Parli inglese?
[pahr-lee een-gleh-zeh] - I don't understandNon capisco
[nohn kah-pee-scoh]
- HelloCiao
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- I'd like to see the menu, pleaseVorrei vedere il menù, per favore
[vohr-ray veh-deh-reh eel meh-noo, pair fah-voh-reh] - I don't eat meatNon mangio carne
[nohn man-joh cahr-neh] - Cheers!Salute!
[sah-loo-teh] - I would like to pay, pleaseVorrei pagare, per favore
[vohr-ray pah-gah-reh, pair fah-voh-reh]
- I'd like to see the menu, pleaseVorrei vedere il menù, per favore
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- Help!Aiuto!
[ah-yoo-toh] - Go away!Vai via!
[vah-ee vee-ah] - Call the Police!Chiama la polizia!
[kyah-mah lah poh-lee-tsyah] - Call a doctor!Chiama un dottore!
[kyah-mah oon doh-toh-reh] - I'm lostMi sono perso
[mee soh-noh pehr-soh] - I'm illSto male
[stoh mah-leh]
- Help!Aiuto!
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- I'd like to buy...Vorrei comprare...
[vohr-ray cawm-prah-reh] - I'm just lookingSto solo guardando
[stoh soh-loh gwar-dahn-doh] - How much is it?Quanto costa?
[kwahn-toh koh-stah] - That's too expensiveÈ troppo caro
[eh troh-poh cahr-oh] - Can you lower the price?Puoi abbassare il prezzo?
[pwoy ahb-bahs-sah-reh eel preht-soh]
- I'd like to buy...Vorrei comprare...
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- What time is it?Che ora è?
[keh oh-rah eh] - It's one o'clockÈ l'una
[eh loo-nah] - Half past (10)Sono le dieci e mezza
[soh-noh leh dyeh-chee eh meh-tsah] - MorningMattina
[maht-tee-nah] - AfternoonPomeriggio
[poh-meh-ree-joh] - EveningSera
[seh-rah] - YesterdayIeri
[yeh-ree] - TodayOggi
[oh-jee] - TomorrowDomani
[doh-mah-nee] - 1Uno
[oo-noh] - 2Due
[dweh] - 3Tre
[treh] - 4Quattro
[kwah-troh] - 5Cinque
[cheen-kweh] - 6Sei
[say] - 7Sette
[seht-teh] - 8Otto
[oh-toh] - 9Nove
[noh-veh] - 10Dieci
[dyeh-chee]
- What time is it?Che ora è?
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- Where's a/the...?Dov'è...?
[doh-veh] - What's the address?Qual è l'indirizzo?
[kwahl eh leen-dee-ree-tsoh] - Can you show me (on the map)?Puoi mostrarmi (sulla mappa)?
[pwoy mohs-trahr-mee (sool-lah mahp-pah)] - When's the next (bus)?Quando è il prossimo (autobus)?
[kwahn-doh eh eel prohs-shee-moh (ow-toh-boos)] - A ticket (to ....)Un biglietto (per ....)
[oon beel-lyet-toh (pair)]
- Where's a/the...?Dov'è...?
History of Positano
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Positano's roots trace back to the ancient Greeks and Romans. It was originally a small fishing village that benefited from its strategic location along the Mediterranean coast. Artifacts from this period, such as pottery and ancient coins, have been discovered in the area.
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During the Middle Ages, Positano became part of the powerful Maritime Republic of Amalfi. The town flourished as a bustling maritime hub, with its ships trading goods like spices, silk, and precious metals across the Mediterranean.
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In the 9th and 10th centuries, Positano faced numerous attacks from Saracen pirates. To protect themselves, the inhabitants built watchtowers along the coast, many of which still stand today as historical landmarks. These towers were equipped with bells to alert the townspeople of impending raids.
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Positano experienced a period of prosperity during the Renaissance. Wealthy merchant families built opulent villas and churches adorned with impressive artworks. The Church of Santa Maria Assunta, with its iconic dome covered in majolica tiles, dates back to this era and remains a central feature of the town.
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In the 19th century, Positano's fortunes declined due to the collapse of the maritime trade routes and economic hardships. Many residents emigrated to the United States and South America in search of better opportunities. The population dwindled, and the town's economy suffered.
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Positano was rediscovered by artists and writers in the early 20th century. Its picturesque beauty attracted figures like John Steinbeck, who famously described it as a 'dream place.' This period marked the beginning of Positano's transformation into a popular tourist destination.
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During World War II, Positano was occupied by German forces. After the war, the town saw a significant boom in tourism as international travelers flocked to its scenic cliffs and azure waters. The post-war period also saw the restoration of many historical buildings and the development of modern amenities.
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Today, Positano is renowned for its vibrant culture and traditions. The town hosts various festivals, such as the Feast of the Assumption, which features processions, fireworks, and traditional music. Local crafts, including handmade sandals and ceramics, are celebrated and preserved by artisans.
Positano Essentials
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Positano is located on the Amalfi Coast in Italy. The nearest major airport is Naples International Airport (NAP), approximately 60 kilometers away. From Naples, you can take a direct bus operated by the Curreri Viaggi company to Sorrento, followed by a local SITA bus or ferry to Positano. Alternatively, you can hire a private transfer or drive a rental car. For those arriving by train, the nearest major train station is in Salerno, from where you can take a ferry or a bus to Positano.
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Positano is a small town, and many attractions are within walking distance. The town's narrow, winding streets make walking the most practical mode of transportation. For longer trips along the Amalfi Coast, SITA buses and ferries are available. Taxis are also an option but can be expensive. Renting a scooter is a popular choice for exploring the surrounding areas. Note that parking can be limited and costly in Positano.
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The official currency in Italy is the Euro (EUR). Credit cards are widely accepted in Positano, including in hotels, restaurants, and shops. However, it is advisable to carry some cash for smaller establishments, cafes, and local markets. ATMs are available throughout the town if you need to withdraw money.
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Positano is generally a safe destination for tourists. However, like any tourist destination, it is important to take standard precautions. Keep an eye on your belongings in crowded areas and avoid leaving valuables unattended. There are no specific high-crime areas targeting tourists, but it's always wise to stay vigilant, especially in busy tourist spots and on public transportation.
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In case of an emergency, dial 112 for immediate assistance. Positano has a local police station and a medical clinic for minor health issues. For more serious medical emergencies, the nearest hospital is in Sorrento. It is recommended to have travel insurance that covers medical emergencies. Pharmacies can be found in town for over-the-counter medications.
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Fashion: Do dress stylishly but comfortably; Positano is known for its chic, casual fashion. Avoid wearing beachwear away from the beach. Religion: Do respect local customs when visiting churches; cover your shoulders and knees. Public Transport: Do validate your bus tickets before boarding. Don't eat or drink on public transport. Greetings: Do greet people with a friendly 'Ciao' or 'Buongiorno.' A handshake is common. Eating & Drinking: Do try local dishes like 'spaghetti alle vongole' and 'delizia al limone.' Don't rush through meals; dining is a leisurely activity.
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To experience Positano like a local, visit during the shoulder seasons (April-May or September-October) to avoid the crowds. Take a leisurely stroll along the Sentiero degli Dei (Path of the Gods) for breathtaking views. Visit the local market for fresh produce and local delicacies. Engage with locals; they are often friendly and willing to share stories and recommendations. Don't miss the opportunity to take a boat tour to explore hidden coves and beaches along the Amalfi Coast.
Trending Landmark in Positano
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Arienzo Beach Club Positano
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Costiera Amalfitana Positano
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Chiesa di Santa Maria Assunta
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Le Sirenuse
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Art Hotel / Hotel Pasitea
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Ceramiche Casola
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Spiaggia di Positano Marina Grande
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MAR Positano Villa Romana
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Positano Boats
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Casa Nilde
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Villa Fortuna
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Kayaking in Positano
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Swirl the Glass
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Cassiopeia Cooperative arl
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Villa Boheme Exclusive Luxury Suites
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