Explore the Charm of Nakamachi Shopping Street

Discover the historic Nakamachi Shopping Street in Matsumoto, Nagano, where culture, shopping, and delicious local cuisine come together in a charming atmosphere.

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Nakamachi Shopping Street Promotion Association

Nakamachi Shopping Street in Matsumoto, Nagano, is a vibrant and historic destination that offers tourists a delightful blend of culture, shopping, and culinary experiences. This picturesque street is lined with traditional wooden buildings, quaint shops, and inviting cafes, making it an essential stop for anyone visiting the area. Enjoy the rich heritage and lively atmosphere as you stroll through this charming locale.

A brief summary to Nakamachi Shopping Street Promotion Association

3 Chome-2-14 Central, Matsumoto, 3 Chome Central, Nagano, 390-0811, JP
+81263-36-1421
Visit website

Monday 9 am-5:30 pm
Tuesday 9 am-5:30 pm
Wednesday 9 am-5:30 pm
Thursday 9 am-5:30 pm
Friday 9 am-5:30 pm
Saturday 9 am-5:30 pm
Sunday 9 am-5:30 pm

Local tips

Visit during the afternoon when the shops are fully open and the street buzzes with activity.
Try to sample local delicacies at various cafes to get a taste of Matsumoto's culinary scene.
Check for any local events or festivals happening during your visit to enhance your experience.
Wear comfortable shoes, as you'll likely want to explore every nook and cranny of this charming street.
Don't forget to bring your camera; the traditional architecture and vibrant street life make for perfect photo opportunities.

Getting There

Car

If you are driving, enter the address '3 Chome-2-14 Central, Matsumoto, Nagano 390-0811' into your GPS. From Omi, take Route 19 towards Matsumoto. Upon entering the city, follow signs for Central Matsumoto. There is public parking available nearby, but it may incur a fee (approximately 500-1000 JPY for a few hours). After parking, it's a short walk to the Nakamachi Shopping Street Promotion Association.
Public Transportation - Train

Take the local train from Omi Station to Matsumoto Station. The journey takes about 30-40 minutes and costs around 600-800 JPY. Once you arrive at Matsumoto Station, exit the station and head towards the bus terminal. You can take a local bus to Nakamachi Street, or if you prefer to walk, it’s about a 15-minute walk. Follow the signs towards Central Matsumoto.
Public Transportation - Bus

From Omi, you can also take a bus directly to Matsumoto City. Check the local bus schedule for routes that head toward Matsumoto. The bus ride may take approximately 50 minutes and costs around 700 JPY. Once you arrive at Matsumoto, you can either walk to Nakamachi Shopping Street, which is about a 20-minute walk from the bus terminal, or take a local bus.

Discover more about Nakamachi Shopping Street Promotion Association

Nakamachi Shopping Street is a captivating destination nestled in the heart of Matsumoto, Nagano. This charming street is renowned for its beautifully preserved traditional wooden buildings, which date back to the Edo period. Visitors can meander through the vibrant thoroughfare, exploring a diverse array of quaint shops that offer local crafts, souvenirs, and unique artisanal products. The atmosphere is lively, with the sounds of laughter and conversation filling the air as both locals and tourists enjoy the cultural richness this area has to offer. Aside from shopping, Nakamachi Shopping Street is also a culinary delight. Numerous cafes and eateries line the street, providing ample opportunities to savor traditional Japanese cuisine as well as international flavors. Don’t miss the chance to try local delicacies, such as soba noodles and sweet treats that are unique to the region. These dining spots often feature outdoor seating, allowing guests to relax and take in the beautiful surroundings while enjoying their meals. In addition to its shopping and dining experiences, Nakamachi also serves as a cultural hub with occasional events and exhibitions that showcase local artisans and performers. The street is particularly enchanting during festivals and seasonal celebrations, where visitors can immerse themselves in Japanese traditions and festivities. As you explore Nakamachi Shopping Street, be sure to take your time; the charm of this location lies not only in its offerings but also in the serene and picturesque ambiance that surrounds you.

Iconic landmarks you can’t miss

Kanayamajinja Matsuo Shrine Sanjuyonmassha

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Explore the serene beauty and cultural significance of Kanayamajinja Matsuo Shrine, a tranquil escape in Matsumoto's enchanting landscape.

Kanayamajinja Matsuo Shrine Sanjuyonmassha

Welcome Matsumoto

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Chubu-Sangaku National Park

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Matsushiro Castle Ruins

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Kawanakajima Old Battlefield

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Daikanbo

48.2 km

Experience breathtaking views at Daikanbo, a stunning observation deck in the heart of Japan's Tateyama region, perfect for nature lovers and photographers.

Idojiri historical landmarks park

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Yamamura Daikan Yashiki Museum

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Hida Great Limestone Cave

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Tamadono Iwaya

50.5 km

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Daihongan, Zenkōji Temple

51.0 km

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Niōmon Gate, Zenkōji Temple

51.0 km

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Yuki no Ōtani

51.1 km

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Zenkōji Honbō Daikanjin

51.1 km

Experience the tranquility and spiritual heritage of Zenkōji Honbō Daikanjin, a historic Buddhist temple in Nagano, Japan.

Zenkōji Main Hall

51.3 km

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Explore the Matsumoto Mingeikan Folk Art Museum for a unique insight into Japan's rich folk art heritage, showcasing traditional crafts and historical artifacts.

Essential places to dine

the Source

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Doon Shokudo Indoyama

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Nagato bokujō farm

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Dining Iwanaan

30.1 km

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Casual Dining Alpenrose

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Katsura

31.4 km

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Showaken

31.5 km

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Kusabue Ueda Shop

31.7 km

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Wachigai

31.8 km

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GojiGoji sobockle

32.5 km

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Restaurant kura

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Restaurant Sanza

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Shima Sushi

33.7 km

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Okuhida Garden Hotel Yakedake

38.8 km

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Asashinatei

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Markets, malls and hidden boutiques

Maraika Aishititen

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Book Off Okaya Wakamiya

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MORINO NAKA STORE/森の中ストア

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Musashi Home Improvement

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Ogino Chino

30.5 km

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BOOKOFF

32.1 km

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Alps Kaido Hirayu

38.0 km

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BOOKOFF Saku Nakagomi

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MIDORI Nagano

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Hands Nagano Store

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Nagano Tokyu Department Store

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Karuizawa Prince Shopping Plaza

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Maraika OUTLET Karuizawaten

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ヨイト | yoito

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Essential bars & hidden hideouts

SIDECAR（サイドカー）

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Old Rock

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Mahorobi

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ＳｉｎｋＯｒＳｗｉｍ１８

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Experience the dynamic nightlife of Matsumoto at Sink or Swim, where creative cocktails meet a vibrant atmosphere for an unforgettable evening.

Bar Horn

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bar ORKINY

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Bar Mountain Box Norikura

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Bar Zizz

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Tracks Bar

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BA BAR

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BAR 599

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The Red Dragon

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Bar Moet (バーモエ)

50.0 km

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BAR ROCK BREEZE（バー・ロック・ブリーズ）

50.2 km

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Bird

50.6 km

Experience the vibrant nightlife of Nagano at Bird, a cozy bar offering a delightful selection of drinks and a friendly atmosphere perfect for socializing.

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