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Discover the Charm of Nawate Shopping Street

Experience the enchanting Nawate Shopping Street in Matsumoto, where traditional crafts meet modern shopping in a picturesque setting.

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Nawate Shopping Street offers a delightful blend of traditional Japanese culture and modern shopping experiences, making it a must-visit destination in Matsumoto. Wander through its charming alleys filled with unique shops, local delicacies, and scenic views, perfect for capturing memories.

A brief summary to Nawate Shopping Street

  • Ote, 3 Chome−4−3 松本M―1, Matsumoto, 3 Chome Ote, Nagano, 390-0874, JP
  • Visit website
  • Monday 12 am-12 am
  • Tuesday 12 am-12 am
  • Wednesday 12 am-12 am
  • Thursday 12 am-12 am
  • Friday 12 am-12 am
  • Saturday 12 am-12 am
  • Sunday 12 am-12 am

Local tips

  • Visit early in the morning to enjoy a quieter shopping experience and fresh snacks.
  • Don't forget to try the local specialty sweets available at various shops.
  • Look for unique frog-themed souvenirs as they are a symbol of the street.
  • Check out the nearby Matsumoto Castle for a complete experience of the area's history.
  • Interact with local artisans to learn about their crafts and the cultural significance behind them.
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Getting There

  • Car

    If you are traveling by car, navigate to Nawate Shopping Street by entering the address: 〒390-0874 Nagano, Matsumoto, Ote, 3 Chome−4−3. From central Omi, take Route 19 heading towards Matsumoto. After approximately 20 minutes, follow the signs for Matsumoto City, and merge onto Route 143. Continue straight until you reach the city center. Look for parking areas nearby, as street parking can be limited. Expect to pay around 500-1000 yen for parking depending on the duration.

  • Public Transportation

    For those using public transportation, start by taking the local bus from Omi to Matsumoto Station. The journey will take roughly 30 minutes. Once you arrive at Matsumoto Station, exit the station and walk towards the main street. From there, you can either walk to Nawate Shopping Street, which is about a 15-minute walk, or take a local bus (Bus No. 10) that will take you directly to the shopping area. The bus fare is approximately 210 yen. Follow the signs to Nawate Shopping Street as you exit the bus.

  • Bicycle

    If you prefer cycling, you can rent a bicycle from one of the rental shops near Omi. The ride to Nawate Shopping Street takes about 40 minutes. Follow Route 19 and enjoy the scenic views along the way. Once you reach Matsumoto, follow the signs to the shopping district. Make sure to park your bicycle at designated bike racks to avoid fines.

Unlock the Best of Nawate Shopping Street

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Discover more about Nawate Shopping Street

Nestled in the heart of Matsumoto, Nawate Shopping Street is a vibrant destination that perfectly encapsulates the essence of Japanese culture and commerce. This charming shopping street is lined with quaint shops, offering a wide array of traditional crafts, souvenirs, and local delicacies. As you stroll along the cobblestone pathways, you'll be greeted by the sweet aroma of freshly made treats, including traditional sweets and savory snacks, beckoning you to indulge in the local flavors. One of the unique features of Nawate Shopping Street is its rich history, which is evident in the architecture of the buildings that house the shops. The street is often referred to as 'Frog Street' due to the many frog statues that line the walkways, symbolizing good luck and prosperity. This whimsical theme adds a playful touch to your shopping experience, making it not just about retail therapy but also about enjoying the cultural nuances that Japan is known for. As you explore the street, take your time to interact with the friendly shop owners who are eager to share the stories behind their crafts. Whether you are looking for exquisite pottery, handwoven textiles, or unique trinkets, you'll find plenty of treasures to bring back home. Moreover, Nawate Shopping Street is ideally located near other significant attractions in Matsumoto, making it a perfect stop during your exploration of the area. Don't miss the opportunity to capture beautiful photos amidst the scenic backdrop of the Japanese mountains and the historic Matsumoto Castle nearby.

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