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Discover the Vibrant Nawate Shopping Street

Explore Nawate Shopping Street, Matsumoto's vibrant hub of local culture, unique shops, and delicious cuisine amidst stunning scenery.

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A brief summary to Nawate Shopping Street

  • Ote, 3 Chome−4−3 松本M―1, Matsumoto, 3 Chome Ote, Nagano, 390-0874, JP
  • Visit website
  • Monday 12 am-12 am
  • Tuesday 12 am-12 am
  • Wednesday 12 am-12 am
  • Thursday 12 am-12 am
  • Friday 12 am-12 am
  • Saturday 12 am-12 am
  • Sunday 12 am-12 am

Nawate Shopping Street is a captivating destination in the heart of Matsumoto, Japan, offering a unique blend of history, culture, and shopping experiences. As you stroll down this charming street, lined with traditional wooden buildings, you'll find an array of shops selling local crafts, souvenirs, and delicious street food. The vibrant atmosphere is further enhanced by the friendly locals who are eager to share their stories and recommendations. Don't miss the chance to sample local delicacies, such as soba noodles and sweet treats made from seasonal ingredients. This bustling shopping street is not only a place to shop but also a cultural experience, where you can immerse yourself in the local way of life. The street is adorned with beautiful seasonal decorations, making it a picturesque spot for photography, especially during cherry blossom season or autumn foliage. Besides shopping, enjoy the nearby attractions such as Matsumoto Castle, just a short walk away, which adds a historical touch to your visit. Whether you're looking for a unique gift, delicious local cuisine, or simply a pleasant place to wander, Nawate Shopping Street is a must-visit destination. It embodies the spirit of Matsumoto, making it an essential stop for any traveler seeking to experience the essence of Japanese culture.

Local tips

  • Visit early in the morning for a quieter experience and to enjoy freshly prepared street food.
  • Don’t forget to try the local soba noodles, a specialty of the region.
  • Bring cash, as some small shops may not accept credit cards.
  • Look out for seasonal festivals that take place along the street for a unique cultural experience.
  • Take time to explore the side alleys for hidden gems and unique artisan shops.
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Experience Nawate Shopping Street

Getting There

  • Car

    If you are traveling by car, navigate to Nawate Shopping Street by entering the address: 〒390-0874 Nagano, Matsumoto, Ote, 3 Chome−4−3. From central Omi, take Route 19 heading towards Matsumoto. After approximately 20 minutes, follow the signs for Matsumoto City, and merge onto Route 143. Continue straight until you reach the city center. Look for parking areas nearby, as street parking can be limited. Expect to pay around 500-1000 yen for parking depending on the duration.

  • Public Transportation

    For those using public transportation, start by taking the local bus from Omi to Matsumoto Station. The journey will take roughly 30 minutes. Once you arrive at Matsumoto Station, exit the station and walk towards the main street. From there, you can either walk to Nawate Shopping Street, which is about a 15-minute walk, or take a local bus (Bus No. 10) that will take you directly to the shopping area. The bus fare is approximately 210 yen. Follow the signs to Nawate Shopping Street as you exit the bus.

  • Bicycle

    If you prefer cycling, you can rent a bicycle from one of the rental shops near Omi. The ride to Nawate Shopping Street takes about 40 minutes. Follow Route 19 and enjoy the scenic views along the way. Once you reach Matsumoto, follow the signs to the shopping district. Make sure to park your bicycle at designated bike racks to avoid fines.

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