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Discover the Vibrant Sendai Morning Market

Experience the heart of Sendai at the Morning Market, where local flavors and culture come alive in a vibrant setting.

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Nestled in the heart of Sendai, the Sendai Morning Market is a must-visit destination for tourists seeking an authentic experience of Japanese culture and local cuisine. Open daily from 8 AM to 5 PM, this bustling market showcases a wide array of fresh produce, seafood, and artisanal goods, all sourced from the surrounding Miyagi region. As you wander through the vibrant stalls, the enticing aromas of grilled fish and sizzling street food beckon you to sample the local flavors. The market not only offers delicious food but also a glimpse into the daily lives of the locals, providing a unique opportunity to interact with friendly vendors and learn about their crafts. The Sendai Morning Market is more than just a food destination; it is a cultural experience. From traditional crafts to seasonal vegetables, each stall tells a story of Miyagi’s agricultural heritage. Make sure to try the famous gyutan (beef tongue) dishes, which Sendai is renowned for, along with various pickled vegetables and unique snacks. The market is also an excellent place to pick up souvenirs, such as handmade crafts and local delicacies to take home. Whether you are a food lover, a cultural enthusiast, or simply looking to explore, the Sendai Morning Market promises an unforgettable experience that captures the spirit of this vibrant city.

Local tips

  • Visit early in the morning for the freshest produce and to enjoy the vibrant atmosphere.
  • Don't miss out on trying local specialties like gyutan and fresh seafood.
  • Bring cash, as many vendors may not accept credit cards.
  • Take your time to explore, chat with vendors, and learn about their products.
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A brief summary to Sendai Morning Market

  • Central, 3 Chome−8−5 3F318号室 新仙台駅前ビル, Sendai, 3 Chome Central, Aoba Ward, Miyagi, 980-0021, JP
  • +8122-262-7173
  • Visit website
  • Monday 8 am-5 pm
  • Tuesday 8 am-5 pm
  • Wednesday 8 am-5 pm
  • Thursday 8 am-5 pm
  • Friday 8 am-5 pm
  • Saturday 8 am-5 pm

Getting There

  • Car

    To reach Sendai Morning Market by car from Zao Onsen, start by heading southeast on Route 457. After approximately 30 minutes, merge onto Route 4 (Tōhoku Expressway) heading north. Continue for about 40 kilometers until you reach Sendai. Take the exit for Sendai East Interchange, then follow signs for Aoba Ward. The market is located at 〒980-0021 Miyagi, Sendai, Aoba Ward, Central, 3 Chome−8−5 3F318号室 新仙台駅前ビル. Parking is available nearby but may incur a fee, so plan accordingly.

  • Public Transportation

    To get to Sendai Morning Market using public transportation, take the Zao Onsen bus to Zao Station. From Zao Station, board the Tohoku Shinkansen (bullet train) to Sendai Station. The ride takes about 40 minutes. Upon arrival at Sendai Station, exit the station and head towards the east exit. From there, it's approximately a 10-minute walk to Sendai Morning Market, located at 〒980-0021 Miyagi, Sendai, Aoba Ward, Central, 3 Chome−8−5 3F318号室 新仙台駅前ビル. Note that the train fare may vary, so check current prices before departure.

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