Cool Britannia: Iconic British Souvenir and Photography Experience
Discover authentic British souvenirs and capture memories in vintage costumes at Cool Britannia, steps from Buckingham Palace.
Cool Britannia is a vibrant gift and souvenir shop located near Buckingham Palace in London, offering a wide range of British-themed merchandise and a unique photography studio with period costumes. Known for its friendly staff and quality products, it provides visitors with an immersive shopping and cultural experience in the heart of the city.
A brief summary to Cool Britannia
- 25-27 Buckingham Palace Rd, London, SW1W 0PP, GB
- +442079300852
- Visit website
- Duration: 0.5 to 2 hours
- Mid ranged
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Indoor
- Mobile reception: 5 out of 5
- Monday 9 am-9 pm
- Tuesday 9 am-10 pm
- Wednesday 9 am-10 pm
- Thursday 9 am-10 pm
- Friday 9 am-10 pm
- Saturday 9 am-10 pm
- Sunday 9 am-10 pm
Local tips
- Visit the photography studio for a unique souvenir experience with period costumes and professional photos.
- Explore both floors of the shop to find a wide variety of British-themed gifts and memorabilia.
- Plan your visit during weekday evenings for a less crowded shopping experience.
- Check prices carefully if exchanging currency nearby, as some services may charge high fees.
For the on-the-go comforts that matter to you
- Restrooms
- Drink Options
- Food Options
- Seating Areas
- Trash Bins
- Information Boards
Cool Britannia location weather suitability
-
Any Weather
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Rain / Wet Weather
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Clear Skies
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Mild Temperatures
Discover more about Cool Britannia
A Premier Destination for British Souvenirs
Cool Britannia stands as one of London’s most renowned souvenir shops, situated just a stone’s throw from Buckingham Palace. It offers an extensive selection of British-themed gifts including clothing, mugs, teas, magnets, and toys. The shop’s diverse inventory caters to tourists seeking authentic memorabilia and unique keepsakes that capture the spirit of Britain. Its spacious layout and variety make it a one-stop destination for all souvenir needs.The Unique Photography Studio Experience
Beyond shopping, Cool Britannia features a distinctive photography studio where visitors can dress up in historical and period costumes. This immersive experience allows guests to capture memorable moments in vintage British attire, blending fun with cultural appreciation. The studio is well-regarded for its quality photos and the friendly, helpful staff who assist visitors throughout the process.Atmosphere and Customer Service
The shop is praised for its welcoming and friendly environment, with staff members known for their helpfulness and enthusiasm. This atmosphere enhances the overall visitor experience, making it more than just a retail space but a lively cultural encounter. The shop is clean, well-organized, and designed to accommodate a variety of visitors, from families to solo travelers.Location and Accessibility
Located at 25-27 Buckingham Palace Road, Cool Britannia benefits from its prime central London location. It is easily accessible for tourists exploring nearby landmarks such as Buckingham Palace and Victoria Station. The shop operates long hours daily, typically from 9 AM to 10 PM, allowing for flexible visiting times to suit different itineraries.Shopping Tips and Price Range
Prices at Cool Britannia are considered reasonable given the quality and uniqueness of the merchandise. Visitors are encouraged to explore both floors of the shop to fully appreciate the range of products available. While the shop offers a variety of souvenirs, customers prioritizing the lowest prices might want to compare options elsewhere. The photography studio offers a memorable add-on experience that complements the shopping visit.Visitor Experience and Cultural Significance
Cool Britannia is more than a retail outlet; it is a cultural hub where visitors can engage with British heritage through tangible souvenirs and immersive photography. It appeals to a broad audience including families, tourists, and souvenir collectors. The combination of location, product variety, and interactive experiences makes it a notable stop for anyone wanting to take home a piece of London’s charm.Iconic landmarks you can’t miss
Historic Houses
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Explore the heart of Britain's heritage through Historic Houses, a gateway to centuries-old castles, gardens, and stately homes across the UK.
Little Ben Clock
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Discover Little Ben, London’s charming miniature clock tower echoing Big Ben’s grandeur and symbolizing enduring Franco-British friendship.
Wellington Arch
0.7 km
Discover Wellington Arch, London's majestic neoclassical triumphal arch with rich history, stunning views, and iconic Quadriga sculpture.
Machine Gun Corps Memorial
0.7 km
A striking WWI memorial at Hyde Park Corner, blending classical art and the harsh realities of mechanized warfare to honor the Machine Gun Corps’ sacrifice.
Equestrian Statue of the Duke of Wellington
0.7 km
Historic bronze statue honoring the Duke of Wellington’s military triumphs and contributions to London’s cityscape, unveiled in 1844.
Royal Artillery Memorial
0.7 km
A powerful and realistic tribute to the Royal Artillery’s sacrifice, featuring a monumental stone howitzer and evocative bronze figures at Hyde Park Corner.
St. James's Palace
0.8 km
Discover the Tudor grandeur and royal ceremonies at London’s oldest palace, the enduring heart of British monarchy.
Cockpit Steps
0.8 km
Discover Cockpit Steps, a hidden historic passage in Westminster where London’s royal cockfighting past meets ghostly legend and quiet charm.
Republic of Texas Plaque
0.9 km
A hidden brass plaque marking where the Republic of Texas once sought recognition from the British Crown.
Pickering Pl
0.9 km
Discover Pickering Place, London's smallest square, a hidden Georgian courtyard steeped in duels, diplomacy, and timeless charm.
King George VI & Queen Elizabeth,The Queen Mother Memorial
1.0 km
A dignified London memorial honoring King George VI and Queen Elizabeth, the Queen Mother, through iconic bronze statues and historic symbolism.
Charles De Gaulle Statue
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Explore the Charles De Gaulle Statue in London, a monument celebrating Franco-British relations and the legacy of a legendary leader amidst serene gardens.
His Majesty's Treasury
1.0 km
The historic and strategic heart of the UK government’s economic policy, located in the iconic government district of Westminster, London.
Churchill War Rooms
1.0 km
Discover the Churchill War Rooms, an iconic historical museum revealing the secrets of wartime Britain and Winston Churchill's leadership during WWII.
Clive Steps
1.1 km
A Grade II-listed bronze statue commemorating the controversial architect of British imperial power in India.
Unmissable attractions to see
The King's Gallery, Buckingham Palace
0.2 km
Explore centuries of royal art and history in the elegant King's Gallery at Buckingham Palace, home to the Royal Collection’s rotating masterpieces.
The State Rooms
0.2 km
Step inside Buckingham Palace’s magnificent State Rooms to experience the grandeur and history of the British monarchy’s ceremonial heart.
Cardinal Place
0.2 km
Urban shopping oasis blending retail buzz, rooftop serenity, and innovative design over London's Underground in vibrant Victoria.
Apollo Victoria Theatre
0.3 km
Experience the magic of West End theatre at Apollo Victoria, home to the spectacular musical Wicked and a landmark of London’s performing arts scene.
Buckingham Palace
0.3 km
Experience the grandeur and timeless traditions of Buckingham Palace, the iconic heart of British royalty in London.
Wicked The Musical
0.3 km
Experience the magical, award-winning West End musical that redefines the witches of Oz with spectacular music and stunning stagecraft.
Westminster Cathedral
0.4 km
Discover Westminster Cathedral’s stunning neo-Byzantine architecture, vibrant mosaics, and serene spiritual atmosphere in the heart of London’s Victoria district.
Queen Victoria Memorial
0.4 km
A majestic tribute to Queen Victoria, blending imperial grandeur with artistic symbolism at the heart of London’s royal landscape.
Constitution Hill
0.4 km
A historic royal route in London linking Hyde Park Corner with Buckingham Palace, rich in heritage and scenic charm.
Buckingham Palace Rd
0.5 km
Historic street linking Buckingham Palace to Chelsea, blending royal heritage with vibrant London life and key transport hubs.
Canada Gate
0.5 km
Discover the elegance and historical significance of Canada Gate, a stunning landmark in London's Green Park, celebrating the bond between Canada and the UK.
Canada Memorial
0.5 km
A serene and symbolic tribute in Green Park honoring Canadian soldiers’ sacrifices and the enduring bond with the United Kingdom.
The Guards Museum
0.5 km
Explore centuries of British military history through the iconic Foot Guards’ uniforms, artifacts, and stories at Wellington Barracks’ Guards Museum.
Horse & Groom
0.5 km
A charming historic pub tucked away in Belgravia’s cobbled mews, blending traditional hospitality with rich celebrity and cultural heritage.
Big Bus Tours London
0.6 km
Explore London’s iconic landmarks at your own pace with Big Bus Tours’ flexible hop-on hop-off routes and panoramic open-top buses.
Essential places to dine
The English Grill
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Classic British dining perfected with expertly grilled steaks and seasonal delights in a refined, elegant setting near London’s iconic theatres.
Bill's Victoria Restaurant
0.2 km
A vibrant British eatery near Victoria Station offering hearty classics, sharing plates, and plant-based dishes in a cozy, casual setting.
Chez Antoinette Victoria
0.6 km
Authentic French bistro in London’s Victoria offering classic Lyonnais and Parisian dishes in a cozy, Parisian-style setting.
Colosseo Restaurant
0.6 km
Experience authentic Italian flavors and warm hospitality in the heart of London’s Victoria at Colosseo Restaurant.
Caxton Grill
0.7 km
Refined British grill cuisine with fresh rooftop garden produce in a relaxed Westminster setting inside St Ermin’s Hotel.
Mio Restaurant & Bar
0.7 km
Authentic Italian flavors and warm hospitality await you in this cozy central London gem with generous portions and great value.
The Pem
0.7 km
Elegant modern British dining in Westminster, honoring heritage with exquisite seasonal menus and refined ambiance.
Great British Restaurant
0.8 km
Elegant British dining in the heart of St James’s, blending traditional flavors with modern sophistication in a tranquil hotel setting.
HIDE
0.9 km
Discover refined Modern European cuisine with panoramic Green Park views at HIDE, a Michelin-starred gem blending innovation and elegance in Mayfair.
The Grenadier
0.9 km
Discover The Grenadier, a historic and haunted London pub steeped in military legacy and timeless charm in the heart of Belgravia.
Seven Park Place by William Drabble
0.9 km
An intimate Michelin-starred restaurant in Mayfair offering refined British-French cuisine by Chef William Drabble in an elegant Art Deco setting.
Ormer Mayfair Restaurant
0.9 km
Michelin-starred modern British dining in an elegant 1930s-style Mayfair setting, offering inventive tasting menus and impeccable service.
Ma La Sichuan
0.9 km
Experience authentic, boldly spiced Sichuan cuisine in the heart of Westminster with vibrant flavors and a welcoming atmosphere.
Golden Lion
0.9 km
Historic 1690s pub in St James's offering classic British fare, rich heritage, and a warm, family-friendly atmosphere near Buckingham Palace.
Quaglino's
1.0 km
Glamorous basement brasserie with live music, cocktails, and theatrical dining in St. James's.
Markets, malls and hidden boutiques
Cool Britannia
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Discover authentic British souvenirs and vintage photography moments just steps from Buckingham Palace in a lively and welcoming shop.
Buckingham Palace Shop
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Official royal souvenirs at the palace gates: chinaware, gifts, and memorabilia that bring Buckingham Palace's grandeur home with you. (162 characters)
The Queen's Shop
0.2 km
Exclusive royal gifts and British heritage souvenirs steps from Buckingham Palace, blending luxury, tradition, and timeless elegance in a charming London boutique.
Hard Rock London Rock Shop
0.7 km
Discover exclusive rock ’n’ roll merchandise and iconic memorabilia at London’s legendary Hard Rock Rock Shop on Old Park Lane.
John Lobb St. James
0.9 km
Where 170 years of royal patronage meets handcrafted perfection in every stitch.
Shepherd Market
0.9 km
A Georgian village hidden in Mayfair's heart, where independent shops, art galleries and historic pubs preserve timeless London charm.
Westminster Abbey Shop
1.0 km
Discover exclusive Abbey-inspired gifts and souvenirs that support Westminster Abbey’s heritage and conservation efforts.
Turnbull & Asser Jermyn Street
1.0 km
Discover Turnbull & Asser on Jermyn Street, the quintessential British shirtmaker blending heritage craftsmanship with timeless elegance since 1885.
Piccadilly Arcade
1.1 km
Discover Edwardian elegance and bespoke luxury in Piccadilly Arcade, a historic shopping gem linking Piccadilly and Jermyn Street in London.
Sloane St
1.1 km
Experience London’s luxury shopping and elegant lifestyle along iconic Sloane Street, home to world-class fashion, fine dining, and prestigious residences.
Burlington Arcade
1.1 km
Discover a luxurious shopping experience at Burlington Arcade, where timeless elegance meets exquisite craftsmanship in the heart of London.
Fortnum & Mason
1.1 km
Historic luxury food hall and iconic London emporium offering gourmet delights, royal hampers, and timeless British tradition since 1707.
Pop London - Sustainable Fashion Boutique
1.1 km
Discover stylish, affordable sustainable fashion at Pop London, a boutique blending ethical design with community spirit in the heart of London.
Floris London
1.2 km
Experience nearly three centuries of British fragrance heritage at Floris London’s historic boutique on iconic Jermyn Street.
Prestat Chocolates
1.2 km
Royal warrant chocolatier crafting sophisticated truffles in Piccadilly's elegant Princes Arcade since 1902.
Essential bars & hidden hideouts
The New York Bar
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A polished hotel lounge opposite Buckingham Palace — handcrafted cocktails, tasting events and piano-accompanied afternoons in plush, traditional surroundings.
Bbar
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Chic Victoria cocktail bar beneath a living wall, blending South African zest with inventive drinks, hearty bites, and unforgettable afternoon teas near Buckingham Palace.
All Bar One Victoria
0.5 km
Sophisticated wines, global bites, and lively vibes on Victoria Street – London's go-to for stylish drinks and casual feasts near Westminster's heart.
Adam & Eve
0.5 km
Classic Westminster pub pouring real ales and hearty grub amid historic streets—a cozy haven near Parliament and the Abbey for authentic London pints.
Blue Boar Pub
0.8 km
Traditional Westminster pub serving hearty British classics in a cozy, historic setting near Abbey and Parliament—perfect for ales, roasts, and relaxed evenings.
Two Chairmen
0.8 km
Traditional Westminster pub serving hearty pies, fresh ales, and classic British cheer just steps from St. James's Park and Parliament.
Below
0.9 km
Discover Below at HIDE, a hidden Mayfair cocktail bar offering expertly crafted seasonal drinks and rare spirits beneath a Michelin-starred restaurant.
Westminster Arms
1.0 km
Historic Westminster pub with parliamentary division bell, Shepherd Neame ales, and cozy alcoves steps from Abbey and Parliament—timeless British charm in political heart.
The White Ferry, Victoria (PUBLOVE)
1.1 km
Affordable hostel living meets classic British pub culture in the heart of Pimlico, steps from Victoria Station and London’s iconic sights.
The Red Lion, Mayfair
1.2 km
Historic Victorian pub in Mayfair famed for its political heritage and classic London charm, steps from Downing Street.
The Red Lion, Parliament Street
1.3 km
A venerable Westminster corner pub — late‑Victorian fittings, political atmosphere and a long history beside Downing Street and Parliament.
The Spy Bar
1.4 km
Step into London’s secret subterranean bar where espionage history meets masterful cocktails and exclusive, no-photos privacy.
Old Shades
1.4 km
Historic Whitehall pub pouring cask ales and pub classics since 1898, steps from Trafalgar Square—a true taste of London tradition.
Morpeth Arms
1.4 km
Historic Thameside pub with cask ales, hearty fare, haunted cellars, and MI6 views— a Westminster gem blending Victorian ghosts and modern cheer.
All Bar One Leicester Square
1.6 km
Stylish wine and cocktail bar in the heart of Leicester Square, perfect for socializing, dining, and private events in central London.
Nightclubs & after hour spots
Tabu London
1.0 km
Escape Mayfair's polish for Tokyo's neon-lit Shinjuku alleys at Tabu London—retro gaming vibes, caged dancers, hip-hop beats, and upscale bites fuel epic nights.
LUXX CLUB LONDON
1.1 km
Experience Mayfair’s premier luxury nightclub with dazzling lights, top DJs, and exclusive VIP vibes at LUXX CLUB LONDON.
The Scotch of St James
1.1 km
Legendary Mayfair speakeasy where 60s rock stars jammed and today's elite dance till dawn in velvet-clad intimacy.
The Cuckoo Club
1.3 km
Exclusive Mayfair nightclub and restaurant blending glamorous design, contemporary cuisine, and vibrant nightlife in London’s upscale scene.
TSQ Club
1.4 km
Dive into Trafalgar Square's nightlife pulse at TSQ Club, where eclectic beats, dazzling lights, and craft cocktails fuel unforgettable weekend nights in London's heart.
Tiger Tiger London
1.4 km
Experience London’s iconic Haymarket nightclub with six vibrant rooms, lively DJs, and a dynamic party atmosphere just moments from Piccadilly Circus.
Luxe Club
1.5 km
Experience London's vibrant nightlife at Luxe Club, a central hotspot for music, dancing, and late-night entertainment.
Café de Paris
1.5 km
Step into London’s iconic West End nightclub where history, glamour, and electrifying cabaret create unforgettable nights.
The Windmill Soho | Restaurant, Cabaret & Nightclub in Soho, London
1.6 km
Soho's legendary cabaret den revived: burlesque bites, theatrical feasts, and all-night beats in a historic hotspot of hedonism.
The Boat Show Comedy Club
1.6 km
London’s premier floating comedy club aboard the historic Tattershall Castle, blending laughter with iconic riverside views and vibrant nightlife.
The Penthouse London
1.6 km
A compact, rooftop nightclub above Leicester Square — reached by a side lift, built for late‑night private parties and skyline glimpses.
Sophisticats Soho
1.7 km
An intimate, late‑night Soho gentlemen’s club on Brewer Street offering staged performances, VIP seating and an upmarket, discreet atmosphere.
Versity Camp Nightclub
1.7 km
Dive into Soho's beating heart at Versity Camp Nightclub, where thumping bass, inventive cocktails, and an electric crowd fuel unforgettable nights until dawn.
Heaven
1.7 km
London’s iconic gay superclub under the railway arches — big nights, loud music, drag, and late finishes in the heart of the West End.
The Box Soho
1.7 km
A clandestine Soho cabaret where decadent staging, provocative shows and high‑end cocktails collide in an intense late‑night theatre.
For the vibe & atmosphere seeker
- Fun-filled
- Lively
- Unique
- Casual
For the design and aesthetic lover
- Colorful Aesthetics
- Vintage Styles
For the architecture buff
- Landmarks
- Heritage Neighborhoods
For the view chaser and sunset hunter
- Iconic Views
For the social media creator & influencer
- Instagrammable
- Photo Spots
- Selfie Spots
For the eco-conscious traveler
- Public-Transport Accessible
For the kind of experience you’re after
- Cultural Heritage
- Photowalk
- Day Trip
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- LGBT Friendly
- Senior Friendly
- Child Friendly
- Teen Friendly
- Wheelchair Access
- Pet Friendly
- Solo Friendly
- Couple Friendly
- Solo Female Friendly
- Vegetarian Friendly
- Vegan Friendly