Fortnum & Mason: London's Iconic Luxury Food Emporium
Historic luxury food hall and iconic London emporium offering gourmet delights, royal hampers, and timeless British tradition since 1707.
Established in 1707 at 181 Piccadilly, Fortnum & Mason is a historic London department store renowned for its luxurious food hall, exquisite hampers, and elegant tea salon. With royal warrants and a legacy of supplying the British monarchy and armed forces, it remains a symbol of British tradition, offering a unique blend of heritage, gourmet delicacies, and refined shopping experiences in the heart of London.
A brief summary to Fortnum & Mason
- 181 Piccadilly, London, W1A 1ER, GB
- +442077348040
- Visit website
- Duration: 0.5 to 2 hours
- Luxury
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Indoor
- Mobile reception: 5 out of 5
- Monday 10 am-8 pm
- Tuesday 10 am-8 pm
- Wednesday 10 am-8 pm
- Thursday 10 am-8 pm
- Friday 10 am-8 pm
- Saturday 10 am-8 pm
- Sunday 11:30 am-6 pm
Local tips
- Visit the Diamond Jubilee Tea Salon for a quintessential British afternoon tea experience in an elegant setting.
- Explore the Food Hall’s extensive selection of teas, chocolates, preserves, and artisanal cheeses for unique gourmet gifts.
- Check out the iconic Fortnum & Mason clock on the façade, where the founders bow every hour accompanied by historic chimes.
- Consider purchasing a classic Fortnum’s hamper, a luxurious gift box filled with curated British delicacies.
- Plan your visit Monday to Saturday from 10am to 8pm, or Sunday 11:30am to 6pm, noting that Sunday mornings are for browsing only.
For the on-the-go comforts that matter to you
- Restrooms
- Drink Options
- Food Options
- Seating Areas
- Information Boards
- Visitor Center
Fortnum & Mason location weather suitability
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Any Weather
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Rain / Wet Weather
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Clear Skies
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Mild Temperatures
Discover more about Fortnum & Mason
Origins Rooted in British Tradition and Royalty
Fortnum & Mason was founded in 1707 by William Fortnum, a footman at Queen Anne’s court, and his landlord Hugh Mason. Originally a small grocery store in St James’s Market, it quickly became known for supplying high-quality provisions to the British aristocracy and royal households. The store’s close ties to the monarchy have been a cornerstone of its identity, earning it two royal warrants—one from The Queen and one from the Prince of Wales. Throughout history, Fortnum & Mason has supplied British armed forces in times of conflict, including sending beef tea to Florence Nightingale’s nurses during the Crimean War and provisioning officers during World War I.A Landmark at 181 Piccadilly
In 1840, the company invested in its now-iconic building at 181 Piccadilly, designed with elegant fanlights and decorative features intended to attract discerning customers, especially women. The store’s distinctive exterior is painted in its signature eau-de-nil shade, a color inspired by architectural features of the building and used consistently in its branding and packaging. The famous Fortnum & Mason clock, installed in 1964, features life-sized figures of the founders who emerge and bow every hour to the chime of bells cast at the same foundry as Big Ben, adding to the store’s charm and historic appeal.Gourmet Delights and Culinary Innovations
Fortnum & Mason is celebrated for its extraordinary food hall, which offers an extensive range of gourmet products including rare teas, fine chocolates, preserves, smoked salmon, and artisanal cheeses. The store claims the invention of the Scotch Egg in 1738, a portable and hearty snack perfect for travelers. Its famous hampers, filled with the finest delicacies, are a hallmark of British luxury gifting, often presented at prestigious events like Ascot and Wimbledon. The Diamond Jubilee Tea Salon, opened by The Queen in 2012, offers a refined setting for afternoon tea, showcasing the store’s dedication to tradition and quality.Evolution and Modern Luxury
While deeply rooted in tradition, Fortnum & Mason has evolved to meet contemporary tastes. The addition of the atrium between 2005 and 2007 highlighted the diversity beyond chocolates, and the store now includes a Georgian-inspired beauty floor and several restaurants. The company supports sustainable agriculture and local producers, collaborating with the Prince of Wales to promote Welsh farm brands. Its product range also includes exclusive blends created for significant royal occasions, reflecting a blend of heritage and modern luxury.A Destination for Discerning Shoppers and Food Lovers
Situated in the heart of London’s West End, Fortnum & Mason attracts visitors seeking exceptional food, gifts, and dining experiences. The store’s elegant atmosphere, combined with its historic significance and commitment to quality, makes it a unique destination. Whether exploring the vast food halls, enjoying a tea in the salon, or selecting a bespoke hamper, visitors encounter a blend of British heritage and refined indulgence.Iconic Status and Cultural Significance
Fortnum & Mason’s legacy extends beyond retail; it is woven into British cultural history and culinary tradition. Its products have accompanied explorers, military expeditions, and royal celebrations. The store’s enduring reputation as a purveyor of luxury and quality has made it a symbol of British elegance and taste, celebrated both locally and internationally.Iconic landmarks you can’t miss
Beau Brummell Statue
0.1 km
The bronze dandy who redefined men's fashion and paid the price for elegance.
St James's Piccadilly
0.1 km
Discover St James's Piccadilly, a stunning Anglican church blending history, architecture, and spirituality in the heart of London's bustling Piccadilly.
Burlington House
0.1 km
Discover the architectural beauty and cultural richness of Burlington House, home to London's prestigious art and geological institutions.
3 Savile Row
0.2 km
Explore Savile Row, London’s iconic destination for bespoke tailoring and timeless elegance in the heart of the fashion district.
Piccadilly & Piccadilly Circus
0.3 km
London's dazzling heart: iconic neon lights, legendary Eros statue, and the pulsing epicentre of West End entertainment.
St James's Square
0.3 km
A historic garden square in the heart of London, blending Georgian elegance with centuries of social and political influence.
Pickering Pl
0.3 km
Explore the serene ambiance of Pickering Place, a hidden gem in London, perfect for a historical stroll and local flavor.
Republic of Texas Plaque
0.3 km
A hidden plaque in London marks the site of the Republic of Texas Legation, a unique chapter in Anglo-Texan history.
Eros (Shaftesbury Memorial Fountain)
0.3 km
Explore the Eros Fountain at Piccadilly Circus, a historical gem and vibrant symbol of London's cultural heartbeat amidst its bustling streets.
225 Piccadilly Circus
0.3 km
Experience the vibrant energy of Piccadilly Circus in London, the iconic hub of entertainment, shopping, and nightlife that pulses with life.
Ziggy Stardust album cover
0.3 km
Discover the iconic Ziggy Stardust album cover location in London, a must-visit cultural landmark for music lovers and fans of David Bowie.
Piccadilly Circus
0.3 km
Experience the vibrant spirit of London at Piccadilly Circus, a lively hub of culture, entertainment, and iconic sights in the heart of the city.
Pall Mall
0.3 km
Pall Mall, a historic London street famed for royal heritage, pioneering gas lighting, and exclusive gentlemen’s clubs near St James’s Palace.
Savile Row
0.4 km
Explore the elegance of Savile Row, London's renowned street for bespoke tailoring and luxury fashion, where craftsmanship meets tradition.
Allies (Churchill & Roosevelt)
0.4 km
A life-size bronze sculpture on New Bond Street celebrating Churchill and Roosevelt’s historic wartime alliance and enduring friendship.
Unmissable attractions to see
Prestat Chocolates
0.0 km
Discover London's historic royal chocolatier blending tradition, artistry, and exquisite truffles in the heart of Piccadilly.
Paxton & Whitfield Ltd
0.1 km
Discover the rich heritage of British cheese at Paxton & Whitfield, London's historic cheese shop on Jermyn Street, featuring exceptional selections and gourmet delights.
White Cube Mason's Yard
0.1 km
Explore the cutting-edge exhibitions at White Cube Mason's Yard, a premier art gallery in London showcasing contemporary artists and innovative works.
Masons Yard
0.1 km
Explore the artistic charm of Masons Yard, a serene courtyard in London filled with galleries, cafes, and a vibrant cultural scene.
The Red Lion, Mayfair
0.1 km
Experience authentic British pub culture at The Red Lion in Mayfair, where history meets hospitality in the heart of London.
Christie's London
0.2 km
Discover the prestigious world of Christie's London, an iconic auction house where art, culture, and history come alive for every visitor.
The Criterion Theatre
0.3 km
Discover the iconic Criterion Theatre in London, a cultural gem offering a variety of captivating performances in a stunning Victorian setting.
Berry Bros. & Rudd Wine Shop
0.3 km
Explore the historic Berry Bros. & Rudd Wine Shop in London, where fine wines and rich heritage await every visitor.
The Royal Institution
0.3 km
Historic London institution inspiring public science education and discovery since 1799, home to Faraday’s legacy and iconic Christmas Lectures.
Piccadilly Theatre
0.3 km
Experience the magic of live performances at Piccadilly Theatre, a historic gem in London's vibrant West End, showcasing an array of captivating shows.
Golden Square
0.4 km
Experience the serene beauty and historic charm of Golden Square, a hidden gem in the heart of London perfect for relaxation and exploration.
Spencer House
0.4 km
Explore Spencer House, a stunning 18th-century mansion in London, where history, art, and beautiful gardens come together for an unforgettable experience.
The Queen's Chapel
0.4 km
Discover the serene beauty and royal heritage of The Queen's Chapel in London, an exquisite Anglican church and tranquil tourist attraction.
The London Pavillion
0.4 km
Discover The London Pavilion, a historical architectural marvel in the heart of London's vibrant West End, steeped in culture and charm.
Wonderville
0.4 km
Discover the magic of entertainment at Wonderville, London's captivating cabaret club offering unforgettable performances and delightful dining.
Essential places to dine
Quaglino's
0.1 km
Experience timeless Art Deco elegance, live jazz, and classic European dining in the heart of London’s St. James's at Quaglino's.
Golden Lion
0.2 km
Historic Victorian pub in St James, London, blending theatrical heritage with cozy charm and classic British fare.
Francatelli
0.3 km
Discover the elegance of British cuisine at Francatelli – where tradition meets modernity in every bite.
Seven Park Place by William Drabble
0.3 km
Michelin-starred fine dining celebrating British produce with French technique in intimate Mayfair elegance.
Great British Restaurant
0.3 km
Experience authentic British cuisine at its finest with modern flair in London's Great British Restaurant.
Kricket Soho
0.3 km
Discover modern Indian cuisine at Kricket Soho, where traditional flavors meet contemporary dining in London's vibrant heart.
NOPI
0.4 km
Discover the unique fusion of Mediterranean flavors at NOPI, London's premier destination for exquisite dining experiences.
Mele e Pere
0.4 km
Experience authentic Italian cuisine at Mele e Pere in London's vibrant Soho district; where tradition meets contemporary flair.
Wild Honey St James
0.4 km
Michelin-starred modern European dining in a historic Pall Mall setting, blending French culinary artistry with elegant yet relaxed sophistication.
Bantof
0.4 km
Explore Bantof in London - where modern European cuisine meets artistic flair in a vibrant cocktail bar setting.
Bob Bob Ricard Soho
0.4 km
Experience the opulence of French-British cuisine at Bob Bob Ricard Soho, where every meal feels like a celebration.
Blacklock Soho
0.5 km
Discover Blacklock Soho: London's premier chophouse offering mouthwatering steaks in a chic yet cozy setting.
Kingly Court
0.5 km
Discover a world of flavors in London’s vibrant Kingly Court, where global cuisine meets Soho’s lively spirit.
HIDE
0.5 km
Michelin-starred fine dining with panoramic Green Park views, innovative modern European cuisine, and impeccable service.
Evelyn's Table
0.5 km
A Michelin-starred chef’s table experience in the heart of Soho, where British ingredients meet Japanese and Scandinavian flair in a cozy, intimate setting.
Markets, malls and hidden boutiques
Fortnum & Mason
0.0 km
Historic luxury food hall and iconic London emporium offering gourmet delights, royal hampers, and timeless British tradition since 1707.
Floris London
0.1 km
Discover the world’s oldest family-run perfumery, where centuries of fragrance history meet modern luxury and bespoke creations.
Burlington Arcade
0.1 km
Discover a luxurious shopping experience at Burlington Arcade, where timeless elegance meets exquisite craftsmanship in the heart of London.
John Lobb St. James
0.3 km
Discover timeless elegance and royal craftsmanship at John Lobb St. James, London's premier bespoke shoemaker since 1849.
Lock & Co. Hatters
0.3 km
Discover the world’s oldest hat shop, where centuries of British style and craftsmanship come to life in the heart of London.
Lillywhites
0.3 km
London's iconic sports megastore at Piccadilly Circus—where athletic excellence meets retail tradition.
CLOSET CASE SOHO LONDON
0.4 km
Explore Closet Case in Soho, London for unique men's fashion that blends style with individuality in a vibrant shopping atmosphere.
Glorious London Gift & Souvenir
0.4 km
Discover unique souvenirs and gifts that embody the spirit of London at Glorious London Gift & Souvenir, a must-visit shopping destination.
Machine-A
0.5 km
Explore Machine-A, a premier boutique in London offering exclusive collections from emerging designers and the latest in contemporary fashion.
Regent St.
0.5 km
London's elegant mile of style, where Regency architecture meets world-class flagship stores and timeless shopping heritage.
Carnaby St
0.5 km
London's iconic fashion hub where 1960s counterculture meets contemporary style across 14 vibrant streets.
M&M'S London
0.5 km
Experience the colorful world of M&M'S London, where candy dreams come true with personalized treats and vibrant merchandise.
JW Anderson London Soho
0.6 km
Explore the vibrant JW Anderson boutique in Soho, where contemporary British fashion meets exquisite craftsmanship and unique style.
Glassworks London - Soho
0.6 km
Explore the elegance of contemporary women’s fashion and accessories at Glassworks London, an essential stop in Soho for stylish shoppers.
Canvas Collection
0.6 km
Discover unique handcrafted gifts and artistic treasures at Canvas Collection, a gem in London's vibrant Carnaby district.
Essential bars & hidden hideouts
Disrepute - Soho
0.4 km
Experience the art of mixology at Disrepute, Soho's premier cocktail bar offering a unique blend of vintage charm and modern sophistication.
Disrepute - Cocktail Bar in Soho
0.4 km
Experience the luxurious charm of Disrepute, Soho's premier cocktail bar, where exquisite drinks meet an enchanting atmosphere.
The Thin White Duke
0.4 km
Discover The Thin White Duke, an artistic cocktail bar in London offering innovative drinks, dim sum, and a vibrant atmosphere for all occasions.
Cahoots London
0.5 km
Experience the unique charm of Cahoots London, a cocktail bar that brings the nostalgia of 1940s London to life with exquisite drinks and vibrant ambiance.
Duke of Argyll
0.5 km
Discover the Duke of Argyll, a quintessential London pub offering classic fare, local ales, and a charming atmosphere in the heart of the city.
Below
0.5 km
Experience the unique cocktail culture of London at Below, a stylish cocktail bar in the heart of Piccadilly, offering innovative drinks and a vibrant atmosphere.
All Bar One Leicester Square
0.6 km
Experience the vibrant atmosphere and extensive drink selection at All Bar One Leicester Square, the ideal spot for wine and cocktail enthusiasts in London.
Opium Cocktail Bar - Soho
0.6 km
Experience the art of mixology at Opium Cocktail Bar in Soho, where innovative cocktails meet an enchanting atmosphere.
The Blind Pig at Social Eating House
0.6 km
Discover The Blind Pig at Social Eating House, where innovative cocktails and a vibrant atmosphere come together in the heart of London.
The Blind Pig at Mary's est. 2024
0.6 km
Experience the vibrant nightlife of London at The Blind Pig at Mary's, a bar known for its unique cocktails and cozy atmosphere.
Hampshire Restaurant and Bar
0.6 km
Discover the vibrant culinary scene at Hampshire Restaurant and Bar, where British tradition meets modern flair in the heart of London's Leicester Square.
Basement Sate
0.7 km
Discover Basement Sate, a vibrant cocktail bar in London, offering creative drinks and a chic atmosphere for an unforgettable night out.
The Black Book
0.7 km
Discover The Black Book in Soho, London's premier wine bar offering exquisite wines and delightful small plates in a chic atmosphere.
Bar Soho
0.7 km
Experience the vibrant nightlife at Bar Soho, a premier cocktail bar in the heart of London, known for its creative drinks and lively atmosphere.
Henson's Bar and Social
0.8 km
Experience the vibrant cocktail culture of London at Henson's Bar and Social, where unique drinks meet a lively atmosphere.
For the vibe & atmosphere seeker
- Elegant
- Scenic
- Relaxing
- Unique
- Boutique
For the design and aesthetic lover
- Vintage Styles
- Art Deco Styles
- Colorful Aesthetics
For the architecture buff
- Historic
- Landmarks
- Art & Design
For the view chaser and sunset hunter
- Iconic Views
For the social media creator & influencer
- Instagrammable
- Photo Spots
- Architectural Shots
For the eco-conscious traveler
- Locally Managed
- Public-Transport Accessible
For the kind of experience you’re after
- Cultural Heritage
- Photowalk
- Day Trip
- Weekend Getaway
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- Senior Friendly
- Child Friendly
- Teen Friendly
- Wheelchair Access
- Pet Friendly
- Couple Friendly
- Solo Friendly
- Vegetarian Friendly
- Vegan Friendly
