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Turnbull & Asser Jermyn Street: Iconic British Shirtmaker Since 1885

Discover Turnbull & Asser on Jermyn Street, the quintessential British shirtmaker blending heritage craftsmanship with timeless elegance since 1885.

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Turnbull & Asser at 71-72 Jermyn Street in London is a prestigious menswear retailer renowned for its heritage in bespoke and ready-to-wear shirts. Established in 1885, this flagship store has dressed royalty, film icons like James Bond, and discerning gentlemen worldwide, offering exquisite craftsmanship and timeless British style in the heart of the St James’s district.

A brief summary to Turnbull & Asser Jermyn Street

  • 71-72 Jermyn St, London, SW1Y 6PF, GB
  • +442078083000
  • Visit website
  • Duration: 0.5 to 2 hours
  • Luxury
  • Environment icon Indoor
  • Mobile reception: 5 out of 5
  • Monday 9 am-6 pm
  • Tuesday 9 am-6 pm
  • Wednesday 9 am-6 pm
  • Thursday 9 am-6 pm
  • Friday 9 am-6 pm
  • Saturday 9:30 am-6 pm

Local tips

  • Book a bespoke shirt appointment in advance to experience personalized tailoring and fabric selection.
  • Explore the ready-to-wear collection for classic British shirts and accessories if you prefer immediate purchase.
  • Visit during weekdays for a quieter shopping experience and expert staff attention.
  • Combine your visit with a stroll along Jermyn Street to explore other historic menswear shops and traditional British craftsmanship.
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Turnbull & Asser Jermyn Street location weather suitability

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  • Weather icon Mild Temperatures

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Discover more about Turnbull & Asser Jermyn Street

A Legacy of British Craftsmanship and Elegance

Founded in 1885 by John Arthur Turnbull and Ernest Asser, Turnbull & Asser has become synonymous with British sartorial excellence. Originally a hosiery shop, it evolved into a distinguished shirtmaker and gentlemen’s outfitter, taking its flagship location at 71-72 Jermyn Street in 1903. The store’s rich history includes innovations such as the Quorn trench coat developed during World War I and the iconic 'siren suit' commissioned by Winston Churchill in World War II. This heritage underpins Turnbull & Asser’s reputation as a purveyor of impeccable quality and timeless style.

Jermyn Street: The Heart of Gentlemen’s Fashion

Situated in London’s historic St James’s area, Jermyn Street has long been celebrated as the epicenter of men’s bespoke tailoring and luxury apparel. Since the 17th century, it has attracted discerning clientele seeking the finest shirts, shoes, and accessories. Turnbull & Asser stands as a flagship institution within this distinguished street, surrounded by other renowned menswear retailers and traditional craftsmen. The street itself embodies a blend of Georgian and Victorian architecture, lending an elegant backdrop to the refined shopping experience.

Unparalleled Shirtmaking and Bespoke Services

Turnbull & Asser offers a range of services including ready-to-wear, made-to-measure, and fully bespoke shirts, crafted with meticulous attention to detail. Their signature designs, such as the James Bond cocktail cuff shirt first featured in the 1962 film Dr. No, highlight their influence on style and popular culture. The store’s expert staff provide personalized service, guiding customers through a rich selection of fabrics, cuts, and finishes to create garments that reflect individual tastes and traditions.

A Storied Connection to Film and Royalty

The brand’s association with cinematic icons and royalty enhances its prestige. Turnbull & Asser has supplied shirts and ties for multiple James Bond films, dressing actors from Sean Connery to Daniel Craig. Royal Warrants displayed in the store testify to its role as a trusted outfitter to the British Royal Family. This blend of heritage and contemporary relevance makes the store a landmark for those appreciating British luxury menswear.

Experience and Atmosphere of the Flagship Store

The Jermyn Street store exudes an old-world charm with its classic paneling and cozy ambiance, complemented by modern touches that reflect the brand’s ongoing evolution. Visitors can expect attentive, knowledgeable service in an intimate setting that honors the traditions of English tailoring while embracing modern style sensibilities. The store also serves as a cultural touchstone within the vibrant St James’s district, known for its exclusive shops, galleries, and historic venues.

Commitment to Quality and Innovation

Turnbull & Asser continues to innovate while maintaining its commitment to quality craftsmanship. The company relocated its shirt factory to Gloucester in 2003 to enhance production capabilities, ensuring that every garment meets exacting standards. With a presence in New York and participation in international trunk shows, Turnbull & Asser balances its deep-rooted British identity with a global clientele, sustaining its status as a leader in luxury menswear.

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