Liberty London: The Iconic Tudor Revival Emporium of Art and Craftsmanship
Discover Liberty London, a Tudor revival treasure in the heart of London, blending historic craftsmanship with iconic luxury fabrics and design.
Liberty London, founded in 1875 by Arthur Lasenby Liberty, is a legendary department store located on Regent Street near Carnaby in London's West End. Famous for its exquisite fabrics, luxury goods, and pioneering role in British design, the flagship store is housed in a stunning Tudor revival building constructed from timbers of historic Royal Navy ships. This unique emporium blends heritage architecture with a rich legacy of craftsmanship, art, and fashion innovation, making it a must-visit cultural landmark in London.
A brief summary to Liberty
- Regent St., London, Carnaby, W1B 5AH, GB
- +442038933062
- Visit website
- Duration: 1 to 3 hours
- Luxury
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Indoor
- Mobile reception: 5 out of 5
- Monday 10 am-9 pm
- Tuesday 10 am-9 pm
- Wednesday 10 am-9 pm
- Thursday 10 am-9 pm
- Friday 10 am-9 pm
- Saturday 10 am-9 pm
- Sunday 12 pm-6 pm
Local tips
- Explore the three central atriums and look for the intricately carved fireplaces with Delft tiles throughout the store.
- Visit the in-house design studio’s fabric archive to see exclusive Liberty textile prints and learn about their heritage.
- Check out the pedestrian bridge linking the original Regent Street location to the current store, featuring the famous St. George clock.
- Plan your visit during weekdays to avoid peak crowds and enjoy a more relaxed shopping and browsing experience.
- Don’t miss Liberty’s Beauty Hall and their exclusive LBTY perfume collection inspired by the store’s fabric archive.
For the on-the-go comforts that matter to you
- Restrooms
- Drink Options
- Food Options
- Seating Areas
- Information Boards
Getting There
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London Underground
Take the Central Line to Oxford Circus station, a 5-10 minute walk from Liberty London. The station is well-served with frequent trains, and the walk is along busy, well-signposted streets. No additional fare beyond the standard Oyster or contactless fare applies.
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Bus
Several London bus routes, including routes 12, 88, and 453, stop near Regent Street and Carnaby. Buses run frequently throughout the day, with fares payable via Oyster or contactless payment. Expect a 15-25 minute journey from central London areas.
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Taxi or Rideshare
Licensed London black cabs and rideshare services can drop you off directly at Liberty London on Regent Street. Travel times vary depending on traffic, typically 10-30 minutes from central London. Fares depend on distance and time of day.
Liberty location weather suitability
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Any Weather
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Rain / Wet Weather
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Clear Skies
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Mild Temperatures
Discover more about Liberty
Founding Vision and Early Growth
Liberty London was established in 1875 by Arthur Lasenby Liberty, who borrowed £2,000 to open a small shop on Regent Street with just three staff members. Initially named East India House, the store specialized in importing luxurious fabrics, ornaments, and objets d'art from Asia, particularly Japan and India. Liberty's early success was driven by the exotic appeal of these goods and his innovative approach to textile design, commissioning English mills to produce fabrics inspired by Eastern styles. By the late 19th century, Liberty expanded its offerings to include fashionable clothing, jewellery, wallpaper, and furniture, becoming a fashionable hub for artistic shoppers in London.The Tudor Revival Masterpiece
The present Liberty flagship store, completed in 1924 on Great Marlborough Street, is a celebrated example of Tudor revival architecture. Designed by Edwin T. Hall and his son Edwin S. Hall, the building was constructed using over 24,000 cubic feet of oak and teak timbers recycled from two Royal Navy battleships, HMS Hindustan and HMS Impregnable. The façade resembles a row of timber-framed shops, inspired by historic English towns like Chester. Inside, the store is arranged around three large atriums and smaller, intimate rooms, each designed to feel like a cozy home, complete with fireplaces featuring 16th- and 17th-century motifs and hand-painted Delft tiles. This design reflects Arthur Liberty’s admiration for master craftsmanship and the Arts and Crafts movement.A Legacy of Design and Innovation
Liberty has long been synonymous with high-quality design and craftsmanship. It played a pivotal role in the development of the Art Nouveau style in Britain, often referred to as 'Liberty Style' in Italy. The store’s in-house design studio continues to hand-paint and create iconic textile prints, drawing from an archive of over 45,000 designs. Liberty scarves and fabrics remain iconic fashion staples, celebrated for their intricate floral patterns and vibrant colours. The store also hosts collaborations with contemporary designers and artists, maintaining its reputation as a leader in cultural curation and directional design.Cultural Significance and Architectural Details
Beyond retail, Liberty is a cultural landmark. The building’s interiors showcase exquisite craftsmanship with carved oak and walnut furnishings, floral scrolls, shields, and crests that echo Tudor England’s artisan guild traditions. Fireplaces serve as focal points, originally intended to display furniture and ornaments in a domestic setting, enhancing the store’s inviting atmosphere. The pedestrian bridge connecting the original Regent Street location to the current store symbolizes the brand’s respect for its heritage and evolution.Modern-Day Experience and Offerings
Today, Liberty is a hybrid retail destination combining a department store, museum, textile archive, and art gallery. Visitors can explore six floors of luxury goods, including clothing, beauty products, homewares, and jewellery, alongside exclusive fabric collections and limited-edition collaborations. The store’s Beauty Hall and in-house perfume line, LBTY, reflect its expansion into lifestyle offerings. Liberty’s commitment to craftsmanship, originality, and cultural storytelling continues to attract discerning shoppers and design enthusiasts worldwide.Enduring Appeal in London’s West End
Situated between Carnaby Street and Regent Street, Liberty remains a vibrant part of London’s shopping and cultural scene. Its unique blend of historic architecture, artisanal heritage, and contemporary creativity makes it more than a store—it is a destination where history and innovation meet. The iconic Tudor façade and richly detailed interiors create an immersive experience that celebrates British design legacy while inspiring future trends.Iconic landmarks you can’t miss
Ziggy Stardust album cover
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The Smallest Gallery in Soho
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#O hello sunshine Public Art Sculpture
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Soho Square
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Soho Square Gardens
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Eros (Shaftesbury Memorial Fountain)
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Piccadilly & Piccadilly Circus
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Self-Guided Audio Tour - London's Soho, Theatreland and Chinatown
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225 Piccadilly Circus
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Piccadilly Circus
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St James's Piccadilly
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Chinatown Gate
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Café de Paris
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Unmissable attractions to see
Starbucks Coffee
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A vibrant Starbucks café in London’s iconic Carnaby district, blending global coffee culture with local urban energy.
Liberty’s clock
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Discover Liberty’s Clock, a charming emblem on London’s iconic Tudor revival department store blending historic craftsmanship with vibrant design heritage.
The London Palladium
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Iconic West End theatre blending historic grandeur with world-class variety shows and legendary performances since 1910.
See Your City
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Discover London's magic with See Your City: expertly guided tours and experiences that unveil the essence of England's vibrant capital.
Regent St.
0.1 km
Discover the timeless elegance and world-class shopping of Regent Street, London’s premier mile of style and culture in the heart of the West End.
Carnaby St
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Explore Carnaby Street, London’s legendary pedestrianized shopping and dining district blending iconic fashion, rich history, and vibrant culture.
Hamleys
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Discover the magic of Hamleys, London's iconic toy store, where imagination comes to life with seven floors of endless fun and excitement.
The Photographers' Gallery
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London's premier gallery dedicated exclusively to photography, showcasing diverse exhibitions and celebrating 100 years of photographic innovation.
Kingly Court
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A vibrant three-level Soho courtyard serving global cuisines and stylish bars just off iconic Carnaby Street.
Kingly Ct
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Discover Kingly Court, a colourful three-storey courtyard in Soho offering world-class dining, unique shops, and a vibrant atmosphere in London’s West End.
237 Oxford St
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Historic mid-rise apartments on Oxford Street, blending classic architecture with London’s vibrant West End energy.
The Blind Pig at Mary's est. 2024
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Discover The Blind Pig at Mary's in London - a vibrant bar offering innovative cocktails and a lively atmosphere in the heart of the city.
Spirit of Soho Mural
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A vibrant mosaic celebrating Soho’s rich artistic heritage and community spirit at the corner of Carnaby and Broadwick Streets.
Oxford St
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Europe’s busiest shopping street, Oxford Street offers over 300 shops from luxury department stores to high-street favorites in London’s vibrant West End.
British Tours
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Discover the heart of London with British Tours, offering personalized experiences to explore the city's rich history and culture.
Essential places to dine
Little Social
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sketch
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Social Eating House
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Modern European dining in Soho with creative British flair, relaxed elegance, and an intimate chef’s counter experience.
Bob Bob Ricard Soho
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Experience glamorous British & French dining in Soho with iconic booths and a unique ‘Press for Champagne’ button at every table.
NOPI
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Experience vibrant Mediterranean and Middle Eastern flavors in Soho at NOPI, Ottolenghi’s innovative restaurant known for shareable, seasonal dishes.
Andrew Edmunds Restaurant
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A romantic Soho townhouse serving refined Franco-Mediterranean dishes with an acclaimed wine list in an intimate, candlelit setting.
Blanchette
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Cozy Soho French bistro serving modern small plates, charcuterie, and exquisite cheese and honey pairings in a Parisian-inspired setting.
Inamo
0.4 km
Experience futuristic Asian fusion dining with interactive tables and vibrant sharing plates in the heart of London’s Covent Garden.
Mele e Pere
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Discover authentic Italian flavors and a rich vermouth selection in the cozy, candlelit basement of Soho’s Mele e Pere.
Blacklock Soho
0.4 km
A vibrant Soho basement chophouse serving exceptional grass-fed steaks and chops in a lively, rustic setting with unbeatable value.
Bantof
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Discover Bantof, Soho’s intimate hotspot blending Michelin-starred modern European cuisine, inventive cocktails, and vibrant art in a stylish, welcoming setting.
Kricket Soho
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Discover bold, modern Indian small plates in a lively Soho setting with an open kitchen and vibrant basement dining.
Quo Vadis
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An iconic Soho dining destination blending refined modern British cuisine with elegant historical charm and a lively, convivial atmosphere.
Sussex Bar & Restaurant
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A vibrant Soho bistro blending Sussex countryside flavors with London’s energy, featuring seasonal British dishes and curated wines.
Hoppers Soho
0.6 km
Experience vibrant Sri Lankan street food and signature hoppers in a lively, intimate Soho setting bursting with authentic flavors and culture.
Markets, malls and hidden boutiques
Canvas Collection
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Discover handmade ceramics, jewelry, and accessories in Carnaby's artistic gift haven—unique treasures from London's creative makers.
Beyond Retro Soho
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Dive into Soho's ultimate vintage vault: two floors of era-spanning fashion, weekly drops, and pop-up vibes for the preloved obsessed.
House of secrets
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Step into House of Secrets on Oxford Street and discover a magical world of Harry Potter collectibles and enchanting souvenirs in the heart of London.
Cool Britannia Oxford Street
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Discover authentic British souvenirs and capture timeless memories in the heart of London at Cool Britannia Oxford Street.
Pop Up 38
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A compact, curated boutique on Broadwick Street offering rotating seasonal pieces and design-led accessories in the heart of Soho.
LONGCHAMP
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Discover French luxury and craftsmanship at Longchamp’s elegant Bond Street boutique in London’s exclusive Mayfair district.
Glassworks London - Soho
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Discover limited-edition London fashion at Glassworks Soho: quality designs, weekly drops, and timeless style on vibrant Berwick Street.
CLOSET CASE SOHO LONDON
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Machine-A
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JW Anderson London Soho
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Soho's avant-garde flagship: minimalist Shaker-inspired space brimming with gender-fluid luxury fashion, artisanal homewares, and exclusive collaborations.
Souvenir Shop
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28 The Royal Arcade
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Charbonnel et Walker
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Radha's Boutique
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La Boutik
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Essential bars & hidden hideouts
The Argyll Arms
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Cahoots London
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NQ64 Soho
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Basement Sate
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Punch Room
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Duke of Argyll
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The Thin White Duke
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The Black Horse - Pub & Cocktail Bar
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The Cocktail Club - Cocktail Bar in Fitzrovia
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The Black Book
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Nightclubs & after hour spots
Sunset night club
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Bordello London
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101 Nightclub London
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St Moritz Club
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Carwash Nightclub
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The Box Soho
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Versity Camp Nightclub
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Dive into Soho's beating heart at Versity Camp Nightclub, where thumping bass, inventive cocktails, and an electric crowd fuel unforgettable nights until dawn.
Sophisticats Soho
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The Cuckoo Club
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La Capannina Club
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Club49Soho
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LUXX CLUB LONDON
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Luxe Club
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Tabu London
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Escape Mayfair's polish for Tokyo's neon-lit Shinjuku alleys at Tabu London—retro gaming vibes, caged dancers, hip-hop beats, and upscale bites fuel epic nights.
For the vibe & atmosphere seeker
- Unique
- Scenic
- Boutique
- Relaxing
- Lively
For the design and aesthetic lover
- Vintage Styles
- Rustic Designs
- Art Deco Styles
For the architecture buff
- Historic
- Landmarks
- Art & Design
For the view chaser and sunset hunter
- Iconic Views
For the social media creator & influencer
- Instagrammable
- Photo Spots
- Architectural Shots
For the eco-conscious traveler
- Locally Managed
- Public-Transport Accessible
For the kind of experience you’re after
- Cultural Heritage
- Photowalk
- Day Trip
- Weekend Getaway
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- LGBT Friendly
- Senior Friendly
- Child Friendly
- Teen Friendly
- Wheelchair Access
- Pet Friendly
- Solo Friendly
- Couple Friendly
- Solo Female Friendly
- Vegetarian Friendly
- Vegan Friendly
