Thomas Goode & Co: London's Historic Luxury Tableware Emporium

A Storied Foundation in Mayfair’s Heart

Thomas Goode & Co was founded in 1827 in the fashionable Mayfair district of London, initially located on Mill Street. Demonstrating ambition and growth, the company moved to its prestigious address at 19 South Audley Street in 1844. The building, designed by architect Ernest George, was transformed into a distinguished emporium by William Goode, son of the founder. William’s global travels to source the finest porcelain and bone china helped establish Thomas Goode’s reputation as a supplier to Europe’s great families and aristocracy, laying the foundation for a clientele that endures today.

Royal Patronage and International Acclaim

In 1858, Thomas Goode & Co received Royal Warrants from Queen Victoria and Prince Albert, a mark of exceptional quality and service that elevated the company’s prestige. The late 19th century saw the brand gain international recognition, notably showcasing its exquisite wares at the Paris World Fairs of 1879 and 1889. For the 1889 exposition, the company commissioned the iconic 7-foot Minton ceramic elephants, which remain a striking symbol of its artistic heritage and innovation.

Exquisite Craftsmanship and Bespoke Commissions

Thomas Goode & Co is celebrated for its unparalleled craftsmanship in fine china, silver, and glass. Over its long history, it has created bespoke pieces for royal families across Europe, including a dinner service for the wedding of Prince Charles and Princess Diana. The company’s collection also includes rare commissions such as miniature porcelain services for Queen Mary’s famous doll’s house. Its commitment to nurturing British craftsmanship is reflected in enduring partnerships with heritage potteries, particularly in Stoke-on-Trent.

The Architectural and Cultural Landmark

The red-brick building at 19 South Audley Street is itself a piece of London history. Designed by Ernest George and Harold Peto, it features a rare Victorian mechanical automatic front door still in operation. The twelve interconnected showrooms offer an immersive experience through opulent interiors filled with hand-crafted treasures. The building’s façade is famously guarded by the two monumental ceramic elephants, a testament to the company’s legacy and artistic vision.

Modern Challenges and Enduring Legacy

Despite its historic prestige and royal connections, Thomas Goode & Co faced financial difficulties in recent years, including entering administration in 2021. The brand’s delicate bespoke products and traditional craftsmanship presented challenges in adapting to modern retail trends and online commerce. Nevertheless, the company’s heritage, extensive archives, and loyal clientele present significant opportunities for revival and continued influence in luxury tableware.

A Living Museum of Craft and History

Thomas Goode & Co is more than a shop; it is a custodian of nearly 200 years of craftsmanship, design, and cultural history. Its archives contain diaries, design drawings, and correspondence dating back to Queen Victoria’s era, offering a unique window into the evolution of luxury tableware and British artisan traditions. The emporium remains a symbol of refined taste and exceptional quality, inviting visitors to experience a world where art and function meet in perfect harmony.