Discover the Art of Washi at Echigo Kadoide

Echigo-Tsumari Art Field

Explore the captivating Echigo-Tsumari Art Field, where contemporary art meets the breathtaking beauty of Japan's rural landscapes, a true cultural gem.

[D053]Matsudai Nohbutai Center / MVRDV

Experience contemporary art harmoniously intertwined with nature at the Matsudai Nohbutai Center, a modern art museum in picturesque Tokamachi.

Echigo Matsunoyama Kyororo Forest School

Discover the wonders of nature at Echigo Matsunoyama Kyororo Forest School, where education meets the serene beauty of Niigata's forests.

Hoshitoge

Discover the serene beauty of Hoshitoge, a hidden scenic gem in Niigata perfect for nature lovers and photographers.

Hachi & Seizo Tashima Museum of Picture Book Art

Explore the enchanting Hachi & Seizo Tashima Museum of Picture Book Art in Tokamachi, where stories come to life through stunning illustrations and interactive exhibits.

The Last Classroom

Discover the poignant beauty of contemporary art and history at The Last Classroom in Tokamachi, Niigata, a unique museum experience.

Fujihashi Historic Plaza

Discover the serene beauty and rich heritage of Fujihashi Historic Plaza in Nagaoka, a perfect spot for relaxation and cultural immersion.

Takahan

Discover the tranquil charm of Takahan, a traditional Japanese inn in Yuzawa, where hospitality meets stunning nature and exquisite cuisine.

Naoetsu Port Sado Ferry Terminal

Discover the Naoetsu Port Sado Ferry Terminal, your gateway to Sado Island's stunning landscapes, rich culture, and vibrant local experiences.

Yuzawa Toei Hotel

Discover the charm of Yuzawa Toei Hotel, a traditional Japanese inn offering comfort, culture, and breathtaking nature in Niigata Prefecture.

Yukinohana

Experience serene luxury at Yukinohana, a premier resort hotel in Yuzawa, offering breathtaking views, hot springs, and unforgettable Japanese hospitality.

Inamoto

Discover the tranquility of Inamoto, a traditional Japanese inn in scenic Yuzawa, where authentic culture and stunning nature await you.

Yuzawa-machi tourism organizations

Explore Yuzawa: A year-round destination for skiing, hot springs, and breathtaking mountain landscapes in Japan's Niigata Prefecture.

Echigo Sake Museum Ponshukan (Sake Sampling Service)

Immerse yourself in the world of Japanese sake at Echigo Sake Museum Ponshukan, where tradition meets taste in the heart of Yuzawa.

Echigo yuzawa Hatago isen

Discover the beauty of Yuzawa at Echigo Yuzawa Hatago Isen, where traditional Japanese hospitality meets stunning natural landscapes.

Hoshitouge Terraced Rice Field

Discover the breathtaking beauty of Hoshitouge Terraced Rice Fields in Tokamachi, a serene escape into Japan's rich agricultural heritage.

House of Light by James Turrell

Discover the mesmerizing House of Light by James Turrell in Tokamachi, where art and nature collide in a breathtaking experience of illumination.

Tokamachi City Museum TOPPAKU

Explore the captivating history and culture of Tokamachi at the Tokamachi City Museum TOPPAKU, a must-visit destination for tourists.

Echigo-Tsumari Satoyama Museum of Contemporary Art, MonET

Explore the fusion of contemporary art and nature at Echigo-Tsumari Satoyama Museum of Contemporary Art, MonET in Niigata, Japan.

Ryugakubo water spring

Discover the serene beauty of Ryugakubo Water Spring, a breathtaking natural oasis in Tsunan, known for its crystal-clear mineral-rich waters.

津南醸造（株）l Tsunan Sake Brewery

Immerse yourself in the world of sake at Tsunan Sake Brewery, where tradition meets craftsmanship in the heart of Japan.

Kiyotsu Gorge

Experience the breathtaking landscapes and vibrant colors of Kiyotsu Gorge in Niigata, Japan, a must-visit scenic spot for nature enthusiasts.

Panorama Station

Experience the stunning panoramic views of Tokamachi at Panorama Station, a serene observation deck in the heart of Niigata's natural beauty.

Echigo Hillside Park

Explore the breathtaking landscapes and family-friendly attractions of Echigo Hillside Park in Nagaoka, Niigata, a perfect destination for nature lovers.

Fudo Falls

Discover the serene beauty of Fudo Falls in Yuzawa, a captivating waterfall surrounded by lush nature and stunning landscapes.

Takizawa Park

Explore the serene beauty of Takizawa Park in Yuzawa, a perfect retreat for nature lovers and a hub for outdoor adventures.

Mondo Park

Discover the tranquil beauty of Mondo Park in Yuzawa, a perfect blend of nature and recreation for every traveler.

Takada Castle Site Park

Discover the serene beauty and rich history of Takada Castle Site Park in Joetsu, Niigata, a perfect blend of nature and heritage.

Yuzawa

Experience the magic of Yuzawa: a premier winter destination in Niigata, offering skiing, hot springs, and breathtaking natural beauty.

Iwappara Ski Resort

Discover the enchanting Iwappara Ski Resort, where thrilling slopes meet breathtaking views, perfect for winter sports lovers and family fun in Niigata.

Echigo-Matsudai Satoyama Shokudo

Discover authentic Japanese cuisine at Echigo-Matsudai Satoyama Shokudo, where local flavors meet traditional cooking in stunning Matsudai.

[T120]Ubusuna House - Echigo-Tsumari Art Field

Experience exquisite local cuisine at Ubusuna House in Echigo-Tsumari Art Field—where culinary art meets nature's beauty.

Budo no Hana

Experience authentic Italian cuisine at Budo no Hana in Minamiuonuma - where local ingredients meet traditional recipes.

Echigo Ishin Yuzawa Flagship

Discover the heart of Japanese cuisine at Echigo Ishin Yuzawa Flagship - indulge in authentic ramen and local flavors.

Ninjintei

Experience the essence of Japanese cuisine at Ninjintei, where delicious tonkatsu and exquisite meat dishes await your taste buds.

Chaya Moritaki

Savor the essence of Japan at Chaya Moritaki with handcrafted udon noodles and authentic flavors in the heart of Yuzawa.

Bāntai (บ้านไทย)

Discover authentic Thai flavors at Bāntai in Yuzawa – where delicious cuisine meets warm hospitality.

Kojimaya

Experience authentic Japanese cuisine at Kojimaya, where exquisite grilled eel meets serene Yuzawa charm.

Asakusa Shokuya

Experience authentic Japanese cuisine at Asakusa Shokuya in Yuzawa - where tradition meets taste in every dish.

Yasuyoshi

Discover the authentic taste of Japan at Yasuyoshi, where delicious soba noodles meet warm hospitality in Yuzawa's charming setting.

Sooyu Restaurant

Experience authentic Japanese cuisine at Sooyu Restaurant in Nozawaonsen – a delightful culinary escape amidst breathtaking scenery.

SUMINOYA YAKINIKU

Experience authentic Japanese yakiniku at Suminoya Yakiniku in Nozawaonsen - where quality meets tradition.

Akebitei

Discover Akebitei: A top-rated okonomiyaki restaurant offering authentic flavors and an unforgettable dining experience in picturesque Nozawaonsen.

Yuzawa Kamakura

Experience the heart of Japanese cuisine at Yuzawa Kamakura - where tradition meets flavor in every dish.

Muran Gozzo Cafe

Experience authentic Japanese cuisine at Muran Gozzo Cafe in Yuzawa - where tradition meets modern taste.

Echigo Kadoide Washi 'Japanese paper shop and workshop'

Experience the beauty of traditional Japanese washi paper making at Echigo Kadoide Washi, where craftsmanship meets culture.

Shiozawa Tsumugi Fabric Museum

Explore the rich tradition of Tsumugi fabric weaving at the Shiozawa Tsumugi Fabric Museum, a must-visit for culture enthusiasts in Niigata.

ryugon

Discover the essence of Japanese tradition and hospitality at Ryugon, a serene inn in Niigata offering exquisite cuisine and relaxing onsen.

Uonuma Sweets Garden NATURA

Experience the sweet side of Minamiuonuma at Uonuma Sweets Garden NATURA, where Italian flavors meet delightful desserts in a cozy cafe setting.

Agricore Echigo Winery

Experience the exquisite wines and scenic beauty of Agricore Echigo Winery in Niigata, a must-visit destination for wine enthusiasts and tourists.

Benri Ski Rentals Nunoba Shop

Discover the joy of skiing in Yuzawa with top-notch rentals and expert guidance from Benri Ski Rentals Nunoba Shop.

Botanical Café THE SPOT

Experience tranquility at Botanical Café THE SPOT in Yuzawa, where delicious vegetarian cuisine meets stunning natural beauty.

Yuzawa Kogen Ski Resort

Experience the thrill of skiing and the beauty of winter at Yuzawa Kogen Ski Resort, a top destination for snow lovers in Japan.

ビアラボ ジョークン Beer Labo Jokun

Experience exceptional craft beers and the warmth of Japanese hospitality at Beer Labo Jokun in Yuzawa, a brewpub for all beer lovers.

青達雪具 CHENDA RENTAL（チェンダスキーレンタル）

Discover winter adventures with top-notch ski and costume rentals at CHENDA RENTAL in Yuzawa, a gateway to Japan's stunning snow-covered landscapes.

SOUQ越後湯沢

Discover a unique blend of modern comfort, local cuisine, and coworking space in the stunning Yuzawa region at SOUQ越後湯沢.

Ippon Sugi Ski Resort

Experience the thrill of winter sports at Ippon Sugi Ski Resort, where breathtaking views and adventure await in the heart of Niigata.

CoCoLoYuzawa Gangidori

Discover the vibrant CoCoLoYuzawa Gangidori, a shopping mall that combines retail therapy with delicious ramen dining in the heart of Yuzawa, Japan.

nMaYa

Discover Yuzawa's nMaYa, where exceptional coffee meets a cozy atmosphere, perfect for unwinding amidst stunning mountain views.

Sierra Resort Yuzawa

Discover the perfect blend of relaxation and adventure at Sierra Resort Yuzawa, a mountain retreat offering skiing, dining, and creative experiences.

campers bar NOBUSI niigata

Experience the unique blend of relaxation and social engagement at Campers Bar NOBUSI in Nagaoka, a family-friendly bar perfect for all.

越後湯沢鉄板ビストロネボケ

Savor the essence of modern izakaya dining at Bistro Neboke in Yuzawa, where local ingredients meet contemporary culinary artistry.

ＳＷＩＮＧＢＡＲ

Immerse yourself in the vibrant nightlife of Yuzawa at SWINGBAR, where unique cocktails and lively music await you.

Music Bar 1800/ミュージックバー1800 越後湯沢

Dive into the electrifying vibe of Music Bar 1800 in Yuzawa, where live music and sports come together for an unforgettable night out.

地酒bar 山新

Discover the authentic taste of Japan at 地酒bar 山新, where delicious izakaya dishes meet an impressive selection of local sake.

Sansan Yuzawa -Backpackers-

Experience authentic Japanese hospitality at Sansan Yuzawa, the perfect backpacker's guest house in the breathtaking Yuzawa region.

Little Japan Echigo

Discover the essence of Japanese culture at Little Japan Echigo, a serene inn with vibrant bars, cozy cafes, and thrilling outdoor activities.

Ryokan ＆ Cafe Little Japan Echigo

Experience the essence of traditional Japanese hospitality with delicious cuisine in the serene landscapes of Yuzawa, Niigata.

End Bar

Experience the warmth of Myoko at End Bar, where delightful drinks and a welcoming atmosphere await every traveler.

Peppermint Blues

Discover the vibrant nightlife in Iiyama at Peppermint Blues, a lively bar offering a unique blend of cocktails, local brews, and live music.

Tap That!

Experience the vibrant nightlife at Tap That! in Iiyama, where local brews and a friendly atmosphere await every visitor.

Madarao Jazzy

Discover Madarao Jazzy: A delightful bar and restaurant offering exquisite local cuisine and drinks in the heart of the beautiful Madarao region.

Drop Off Bar

Experience the warm ambiance and delightful cuisine at Drop Off Bar, a must-visit bar-restaurant in Myoko, Niigata.

The Sundeck

Discover The Sundeck in Madarao - a charming bar with stunning views and a cozy atmosphere perfect for unwinding after a day of adventure.

The Avenue - Restaurant & Bar

Experience the unique fusion of local and international flavors at The Avenue, a must-visit restaurant and bar in Myoko.