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The Wilde Shop

Copenhagen's curated vintage mecca where heritage designer pieces tell stories of style and sustainability.

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The Wilde Shop is a curated vintage boutique in Copenhagen's city center specializing in heritage designer pieces, collectible handbags, and distinctive accessories. Founded by Edda Hansen, who gathered inspiration from fashion capitals worldwide, the shop offers carefully selected vintage treasures and modern second-hand clothing in excellent condition. Known for its eclectic mix of vibrant dresses, ruffled blouses, and statement pieces, it attracts fashion enthusiasts seeking unique, character-filled wardrobe additions.

A brief summary to The Wilde Shop

  • Store Kongensgade 22, København K, København K, 1264, DK
  • +4531317740
  • Visit website
  • Duration: 0.75 to 2 hours
  • Luxury
  • Environment icon Indoor
  • Mobile reception: 5 out of 5
  • Monday 11 am-6 pm
  • Tuesday 11 am-6 pm
  • Wednesday 11 am-6 pm
  • Thursday 11 am-6 pm
  • Friday 11 am-6 pm
  • Saturday 11 am-4 pm
  • Sunday 11 am-4 pm

Local tips

  • Arrive early on weekdays for a more relaxed browsing experience; the shop draws steady crowds, especially on weekends and during peak tourist seasons.
  • Explore the online collection before visiting to familiarize yourself with the shop's aesthetic and current inventory, allowing you to make the most of your time in-store.
  • Ask staff about the stories behind specific pieces; many items carry interesting provenance that enhances their appeal and value.
  • Check opening hours carefully, as Sunday hours differ from weekdays; the shop closes at 16:00 on both Sunday and Saturday.
  • Consider visiting during quieter morning hours on weekdays to receive personalized styling advice from staff familiar with the collection.
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Discover more about The Wilde Shop

A Collector's Vision Brought to Life

The Wilde Shop emerged from the personal journey of founder Edda Hansen, who studied art in London before immersing herself in the fashion world across multiple continents. After years working in New York's competitive fashion industry, Hansen relocated to Copenhagen in 2014 with a singular vision: to curate a collection of vintage pieces that transcended typical second-hand shopping. What began as inspirational photography and personal acquisitions from global travels evolved into a carefully considered boutique that has earned recognition from Vogue as Copenhagen's "wildly creative vintage mecca."

Curated Collections with Character

The shop distinguishes itself through its thoughtful curation of heritage designer vintage pieces combined with modern second-hand clothing. Rather than offering mass-market vintage, The Wilde Shop focuses on items with genuine character and exceptional condition. The inventory spans vibrant dresses, ruffled blouses, collectible handbags from iconic brands, distinctive jewelry, and vintage accessories that help customers develop signature personal style. Each piece reflects Hansen's discerning eye and her commitment to quality over quantity.

The Shopping Experience

Located at Store Kongensgade 22 in Copenhagen's central district, the boutique occupies an intimate space designed to inspire rather than overwhelm. The carefully organized displays invite browsing and discovery, with pieces arranged to encourage customers to envision how items might complement their existing wardrobes. The atmosphere balances accessibility with exclusivity, welcoming both seasoned vintage collectors and newcomers exploring heritage fashion for the first time.

Investment in Sustainable Style

The Wilde Shop represents a conscious approach to fashion consumption, championing the principles of sustainability through designer vintage curation. By offering pre-loved heritage pieces and modern second-hand clothing, the boutique encourages a more environmentally aware relationship with fashion. Each purchase represents both a personal style investment and a commitment to reducing fashion's environmental footprint, aligning with growing global consciousness around sustainable consumption.

Price and Positioning

The shop's pricing reflects the exceptional quality, rarity, and condition of its collections. Mid to high-range pricing acknowledges the heritage value of designer pieces and the careful work involved in sourcing and curating inventory. This positioning attracts discerning shoppers who view vintage fashion as investment pieces rather than disposable trends, seeking items that will endure and appreciate in personal significance over time.

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