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New Loon Fung Restaurant

Grand Cantonese dining hall serving authentic dim sum and regional Chinese cuisine for over 30 years.

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A sprawling Cantonese restaurant occupying multiple floors in London's Chinatown, New Loon Fung has served diners for over three decades with a menu spanning more than 100 dishes. Known for its dim sum, fresh seafood, and traditional Cantonese fare, the restaurant features a grand banqueting hall with ornate chandeliers and can accommodate hundreds of guests. Despite its dated interior, it remains a popular destination for both tourists and locals seeking authentic Chinese cuisine at competitive prices.

A brief summary to New Loon Fung Restaurant

  • 1/F-4/F, 42-43 Gerrard St, London, W1D 5QG, GB
  • +442072879026
  • Duration: 1 to 2.5 hours
  • Budget
  • Environment icon Indoor
  • Mobile reception: 5 out of 5
  • Monday 11:30 am-10 pm
  • Tuesday 11:30 am-10 pm
  • Wednesday 11:30 am-10 pm
  • Thursday 11:30 am-10 pm
  • Friday 11:30 am-10 pm
  • Saturday 11:30 am-11 pm
  • Sunday 11 am-10 pm

Local tips

  • Visit during dim sum service (lunch hours) for the best value and freshest preparations; queues move quickly despite peak-time crowds.
  • Request a table away from air conditioning units if possible, as food can cool rapidly in certain seating areas.
  • Ascend to the first-floor banqueting hall for a more spacious and brighter dining experience with views of Gerrard Street.
  • Set menus offer excellent variety and value, allowing you to sample multiple dishes without extensive deliberation.
  • Proactively request tap water if needed, as service staff may not automatically provide it.
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A Chinatown Institution with Grand Ambitions

New Loon Fung Restaurant has anchored Gerrard Street in London's Chinatown for over three decades, establishing itself as one of the neighbourhood's most recognisable establishments. The restaurant occupies a substantial multi-floor space at 42-43 Gerrard Street, positioned prominently next to the Loon Fung Supermarket. Upon entry, visitors are greeted by a striking circular pagoda canopy and a twinkling chandelier that sets the tone for the dining experience. The grand carpeted staircase ascending to the first floor reveals a spacious banqueting hall capable of accommodating hundreds of diners, making it an ideal venue for large functions and celebrations.

Culinary Range and Signature Offerings

The restaurant's menu encompasses over 100 dishes, reflecting a diverse range of Chinese regional cuisines including Cantonese, Sichuanese, Shandongese, and Hunanese preparations. Dim sum remains a cornerstone of the offering, with steamed shrimp dumplings (har gow) and pork dumplings (siu mai) among the most popular choices. The kitchen also excels in seafood preparations, featuring dishes such as abalone with Chinese mushrooms and braised pork belly. Signature items include spiced marinated octopus, suckling pig, and traditional Cantonese-style preparations that showcase the kitchen's technical proficiency. The dim sum service moves quickly during peak hours, allowing diners to sample a variety of items without extended waits.

Dining Atmosphere and Practical Considerations

The restaurant's interior reflects traditional Cantonese dining aesthetics, with ornate décor and substantial seating distributed across multiple levels. The first-floor dining hall offers bright, spacious surroundings with views overlooking the bustling Gerrard Street below. While some describe the surroundings as dated or sterile, the authentic atmosphere and consistent popularity with Chinese diners underscore that the focus remains firmly on the food itself. Service is typically matter-of-fact and efficient, particularly during busy periods. The establishment received a TripAdvisor Restaurant of Excellence award in 2014, reflecting its standing within the dining community.

Value and Accessibility

Pricing remains competitive within Chinatown, with dim sum lunch service offering particularly good value. Set menus provide an economical way to sample a variety of dishes, and portions are generously sized. A 12.5% service charge is automatically added to bills. The restaurant accommodates families and offers highchairs for toddlers. Its location on Gerrard Street places it within easy reach of Leicester Square and Shaftesbury Avenue, making it accessible to both West End visitors and local residents seeking substantial Cantonese dining.

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