Hamleys: The Legendary Toy Store on Regent Street, London

Discover seven magical floors of toys, events, and timeless joy at Hamleys, London’s legendary Regent Street toy emporium.

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Hamleys, located at 188-196 Regent Street in London, is the world’s oldest and largest toy store, founded in 1760. Spanning seven floors, it offers an enchanting experience with over 50,000 toy lines, live demonstrations, themed events, and a magical atmosphere that delights visitors of all ages. A must-visit destination for families and toy enthusiasts, Hamleys combines history, fun, and retail in a vibrant central London setting.

A brief summary to Hamleys

188-196 Regent St., London, W1B 5BT, GB
+443717041977
Visit website
Duration: 2 to 3 hours
Mid ranged
Indoor
Mobile reception: 5 out of 5

Monday 10 am-9 pm
Tuesday 10 am-9 pm
Wednesday 10 am-9 pm
Thursday 10 am-9 pm
Friday 10 am-9 pm
Saturday 10 am-9 pm
Sunday 12 pm-6 pm

Local tips

Visit on weekday mornings to avoid crowds and enjoy a more relaxed shopping experience.
Set aside at least two to three hours to explore all seven floors and participate in live demonstrations.
Check the Hamleys website or social media for upcoming special events and character meet-and-greets.
Don’t miss the Dibs Café on the fifth floor for a coffee or sweet treat break during your visit.
Look out for exclusive Hamleys merchandise and popular souvenirs like the Lego double-decker bus and branded shopping bags.

Getting There

Tube

Oxford Circus station, served by the Central, Bakerloo, and Victoria lines, is the closest Tube stop, about a 5-minute walk. Trains run frequently with fares around £2.50-£4.90 depending on the ticket type.
Bus

Multiple bus lines, including 12, 88, 94, and 453, stop near Regent Street. Bus travel times vary from 15 to 30 minutes from central London areas, with fares typically £1.75 per ride using an Oyster or contactless card.
Walking

Hamleys is within walking distance (10-20 minutes) from Piccadilly Circus, Tottenham Court Road, and Bond Street Tube stations. The terrain is flat and accessible, suitable for all fitness levels.

Hamleys location weather suitability

Any Weather
Rain / Wet Weather
Clear Skies
Mild Temperatures

Discover more about Hamleys

A Storied Legacy of Playfulness

Founded in 1760 by William Hamley, Hamleys began as a modest toy shop named Noah’s Ark. Over centuries, it evolved into a beloved London institution, relocating to its iconic seven-floor building on Regent Street in 1981. The store has maintained its charm and prestige, even receiving a Royal Warrant from Queen Elizabeth in the 1950s, symbolizing its status as a treasured British brand. Today, Hamleys continues to enchant millions of visitors annually with its rich heritage and dedication to joyful play.

An Immersive Wonderland of Toys

Spanning approximately 54,000 square feet, Hamleys offers an extraordinary selection of more than 50,000 toys across seven floors. Each level is dedicated to different themes and brands, including Harry Potter, Star Wars, LEGO, Barbie, and Playmobil, alongside specialist collector areas. The store is designed as a theatrical space where live toy demonstrations, interactive workshops, and character meet-and-greets create a dynamic, magical environment. Visitors can explore everything from classic games and plush toys to the latest gadgets and exclusive Hamleys merchandise.

Events and Experiences for All Ages

Hamleys is more than a retail store; it is a venue for immersive experiences. Regular events include superhero and cartoon character appearances, face-painting sessions, and seasonal celebrations such as festive Christmas wonderlands. The store also offers VIP tours and private shopping experiences, providing personalized attention and exclusive gifts. These activities make Hamleys a vibrant destination that sparks imagination and excitement for children and adults alike.

Location and Accessibility in Central London

Situated in the heart of London’s West End on Regent Street, Hamleys is easily accessible via several nearby Tube stations, including Oxford Circus, Piccadilly Circus, and Tottenham Court Road. The central location places it within walking distance of major landmarks and shopping districts, making it a convenient stop for tourists and locals. The store’s extended opening hours from 10 AM to 9 PM on weekdays and Saturdays, and 12 PM to 6 PM on Sundays, accommodate a wide range of visitor schedules.

Shopping and Amenities

Hamleys features a variety of amenities to enhance the visitor experience, including Dibs Café on the fifth floor for refreshments and Hans & Gretel dessert counters on the ground floor. The store is well-staffed to assist customers and provide information about products and events. Unique souvenirs, such as the famous Lego double-decker bus and original Hamleys shopping bags, are popular purchases. The store’s lively atmosphere, combined with its comprehensive amenities, ensures a memorable visit.

Why Hamleys Remains a London Icon

Hamleys stands as a symbol of timeless joy and childhood wonder, blending historic tradition with contemporary entertainment. Its commitment to creating a playful, engaging environment has kept it relevant and beloved for over 260 years. Whether you visit to shop, explore, or simply soak in the atmosphere, Hamleys offers an unparalleled toy shopping experience that captures the spirit of London’s vibrant cultural scene.