Savile Row: The Pinnacle of Bespoke Tailoring in London

Savile Row, London’s legendary street, is the global heart of bespoke tailoring, where tradition meets timeless style and craftsmanship.

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Savile Row, nestled in the heart of London’s Mayfair district, is world-renowned as the epicenter of bespoke men’s tailoring. Established in the early 18th century, this iconic street has evolved from a residential area for military officers into a global symbol of sartorial excellence. Home to legendary tailoring houses like Henry Poole & Co and Huntsman, Savile Row crafts meticulously hand-made suits for royalty, celebrities, and discerning clients worldwide, blending timeless tradition with modern innovation.

A brief summary to Savile Row

London, GB
Duration: 0.5 to 2 hours
Luxury
Outdoor
Mobile reception: 5 out of 5

Local tips

Book bespoke tailoring appointments well in advance, as many tailors require scheduling weeks or months ahead.
Explore the street’s historical architecture and appreciate the understated elegance of the Georgian facades.
Visit heritage tailors like Henry Poole & Co and Huntsman to experience traditional craftsmanship firsthand.
Consider bespoke tailoring as an investment in timeless style rather than a quick purchase.
Look out for modern tailors embracing contemporary styles and tailoring for women, reflecting the street’s evolving character.

Getting There

London Underground

Take the London Underground to Green Park station, served by the Jubilee, Piccadilly, and Victoria lines. From there, it is a 10- to 15-minute walk to Savile Row. The station is well connected and accessible, with step-free access available. Single fares range from £2.50 to £5 depending on payment method and time.
Bus

Several London bus routes stop near Savile Row, including routes 6, 14, 19, and 22. Buses run frequently throughout the day with journey times varying from 15 to 30 minutes depending on traffic. Contactless payment is accepted on all buses.
Taxi or Rideshare

Black cabs and rideshare services like Uber are readily available across central London. Travel time to Savile Row from central locations typically ranges from 10 to 25 minutes depending on traffic. Expect fares from approximately £10 to £25.

Savile Row location weather suitability

Any Weather
Clear Skies
Mild Temperatures
Rain / Wet Weather

Discover more about Savile Row

Origins and Architectural Heritage

Savile Row was developed between 1731 and 1735 as part of the Burlington Estate, named after Lady Dorothy Savile, wife of the 3rd Earl of Burlington. The street’s design reflects the Palladian architectural style favored by the Earl, with early houses originally occupied by military officers and aristocrats. Its quiet, elegant Georgian facades set the tone for what would become a street synonymous with refinement and exclusivity.

The Rise of Bespoke Tailoring

Tailoring began to take root on Savile Row in the late 18th and early 19th centuries, initially serving the affluent residents of Mayfair. The arrival of Henry Poole in the 1840s marked a turning point; his establishment became the first to open a dedicated entrance onto Savile Row, cementing the street’s reputation as the home of bespoke tailoring. Poole’s innovations, including the creation of the dinner jacket for King Edward VII, helped define the sartorial standards that endure today.

Legacy of Legendary Tailors

Savile Row’s tailoring houses have dressed some of history’s most influential figures, from British royalty and military officers to cultural icons like Winston Churchill. Firms such as Huntsman, Gieves & Hawkes, and Davies & Son have long histories intertwined with military uniforms and aristocratic fashion. The 20th century saw a revitalization with the 'New Bespoke Movement,' led by designers like Ozwald Boateng and Richard James, who introduced modern styles while respecting tradition.

Craftsmanship and Clientele

Each suit made on Savile Row is a masterpiece of craftsmanship, tailored precisely to the client’s measurements and preferences. The process involves multiple fittings and hand-sewn details, ensuring unparalleled quality and fit. Clients range from royalty and politicians to actors and fashion connoisseurs, all seeking the timeless elegance and personalized service that only Savile Row can provide.

Modern Evolution and Cultural Impact

While rooted in tradition, Savile Row continues to evolve, embracing diversity and contemporary fashion demands. Tailors now offer ready-to-wear and made-to-measure options alongside bespoke services, catering to a broader clientele including women. The street remains a cultural landmark, symbolizing British heritage, luxury, and the art of fine tailoring.

Atmosphere and Experience

Walking along Savile Row, visitors encounter a blend of understated elegance and quiet prestige. The discreet shopfronts and refined interiors invite those with an appreciation for detail and quality. The street’s aura is one of exclusivity, craftsmanship, and sartorial history, making it a must-visit for anyone interested in fashion and heritage.