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Sotheby's London: Historic Epicenter of Global Art Auctions

Sotheby's London: Where centuries of auction history meet the pinnacle of global art and luxury sales in Mayfair.

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Sotheby's London, located at 34-35 New Bond Street, is the original and historic headquarters of one of the world’s oldest and most prestigious auction houses. Founded in 1744, it began with rare books and manuscripts before evolving into a global leader in fine art, luxury collectibles, and cultural heritage auctions. Situated in Mayfair, this iconic venue embodies centuries of art market innovation and international expansion.

A brief summary to Sotheby's London

  • 34-35 New Bond St, London, W1A 2AA, GB
  • +442072935000
  • Visit website
  • Duration: 1 to 3 hours
  • Mid ranged
  • Environment icon Indoor
  • Mobile reception: 5 out of 5
  • Monday 9 am-4:30 pm
  • Tuesday 9 am-4:30 pm
  • Wednesday 9 am-4:30 pm
  • Thursday 9 am-4:30 pm
  • Friday 9 am-4:30 pm
  • Saturday 12 pm-5 pm
  • Sunday 12 pm-5 pm

Local tips

  • Visit during auction days to experience the vibrant atmosphere and witness live bidding sessions.
  • Explore the historic New Bond Street building’s unique architectural details, including the Sekhmet bust above the entrance.
  • Check Sotheby’s website for special exhibitions and preview events showcasing upcoming auction items.
  • Combine your visit with nearby Mayfair galleries and luxury shops for a full cultural day out.
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Getting There

  • London Underground

    Take the Central Line to Bond Street station, approximately a 5 to 10-minute walk to Sotheby’s. The station is well-serviced but can be busy during peak hours. Tickets range from £2.50 to £6.00 depending on the fare zone.

  • Bus

    Several London bus routes stop near New Bond Street, including routes 7, 98, and 390. Travel times vary from 15 to 30 minutes depending on traffic. A contactless payment or Oyster card is recommended for fares around £1.65.

  • Taxi or Ride-Hailing

    A taxi or ride-hailing service from central London locations typically takes 10 to 20 minutes depending on traffic, costing approximately £10 to £20. Note that parking is limited in Mayfair.

  • Walking

    From Oxford Street, a 10 to 15-minute walk along pedestrian-friendly streets leads to New Bond Street. The terrain is flat and accessible, suitable for most visitors.

Sotheby's London location weather suitability

  • Weather icon Any Weather
  • Weather icon Rain / Wet Weather
  • Weather icon Clear Skies
  • Weather icon Mild Temperatures

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Discover more about Sotheby's London

Origins Rooted in Rare Books and Manuscripts

Founded in 1744 by Samuel Baker, a London bookseller and entrepreneur, Sotheby's began as an auctioneer specializing in scarce and valuable books. Its first auction featured the library of Sir John Stanley, marking the start of a business that would grow to become a cornerstone of the global art market. Early partnerships, notably with George Leigh and later the Sotheby family, helped expand its expertise and reputation, particularly in handling prestigious libraries and collections across Britain.

Transition to the Heart of the Art World

In 1917, Sotheby's relocated to 34-35 New Bond Street in London's Mayfair district, shifting its focus from books to fine art and decorative works. This move placed Sotheby's at the center of the art world, housed in a building with a rich history including former galleries and even a perfumer’s shop. The auction house’s emblematic mascot, an ancient Egyptian bust of the lion-goddess Sekhmet, was installed above the entrance, symbolizing its enduring legacy.

Innovations and Expansion in the 20th Century

Throughout the 20th century, Sotheby's pioneered auction innovations such as the 'Evening Sale' format introduced in 1958, which became a model for prestigious art auctions worldwide. The company expanded internationally, opening its New York office in 1955 and acquiring Parke-Bernet, the largest American fine art auction house, in 1964. This global expansion continued with new salesrooms in Hong Kong, Paris, and other major cities, establishing Sotheby's as the first international auction house to operate across continents.

Resilience Through Turbulent Times

During World War II, Sotheby's London location remained active, even converting its basement into an air-raid shelter while continuing auctions. The firm adapted through decades of social and economic changes, including the decline of British country houses, by developing expert teams like “The Flying Squad” to manage swift onsite sales of estate contents.

Modern Era and Digital Transformation

In recent decades, Sotheby's has embraced technological advancements, becoming the first auction house to hold internet auctions in 2000 and exploring digital innovations such as hybrid auction formats and NFTs. Acquired in 2019 by entrepreneur Patrick Drahi, Sotheby's continues to blend its rich heritage with forward-looking strategies, maintaining its status as a global leader in luxury auctions and art sales.

Architectural and Cultural Significance

The New Bond Street building itself is a symbol of Sotheby's prestige, combining historic charm with the energy of London’s Mayfair district. Its location amidst luxury boutiques and galleries enhances its role as a cultural hub where collectors, artists, and enthusiasts converge. The presence of iconic features like the Sekhmet bust and the preserved auctioneer’s ivory hammer connects visitors with centuries of auction history and tradition.

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