Jermyn Street: London's Historic Hub of Gentlemen’s Fashion and Craftsmanship

Beau Brummell Statue

The dandy who revolutionised menswear and defined Regency elegance in bronze.

Eros (Shaftesbury Memorial Fountain)

Iconic London landmark honoring Victorian philanthropy with the world’s first aluminium statue, set amidst Piccadilly Circus’s vibrant theatre district.

225 Piccadilly Circus

At the luminous heart of London’s West End, 225 Piccadilly Circus dazzles with history, iconic lights, and vibrant urban energy.

Piccadilly Circus

Piccadilly Circus pulses with iconic neon lights, historic monuments, and vibrant street life at the heart of London’s West End.

St James's Square

London’s oldest garden square, where Georgian elegance meets centuries of power, politics, and high society in the heart of Westminster.

Burlington House

A grand 17th-century mansion on Piccadilly, now home to the Royal Academy of Arts and Britain’s leading learned societies, blending Palladian elegance with centuries of art and science.

Guards Crimean War Memorial

A poignant bronze tribute in central London honoring the valor and sacrifice of ordinary soldiers in the Crimean War.

3 Savile Row

Historic Georgian townhouse in London, famed as The Beatles’ Apple Corps HQ and site of their legendary 1969 rooftop concert.

Pickering Pl

Discover Pickering Place, London's smallest square, a hidden Georgian courtyard steeped in duels, diplomacy, and timeless charm.

Republic of Texas Plaque

A hidden brass plaque marking where the Republic of Texas once sought recognition from the British Crown.

Charles De Gaulle Statue

Explore the Charles De Gaulle Statue in London, a monument celebrating Franco-British relations and the legacy of a legendary leader amidst serene gardens.

Equestrian statue of Edward Ⅶ

Majestic bronze tribute to King Edward VII in the heart of London’s historic Waterloo Place, blending regal artistry with imperial heritage.

Ziggy Stardust album cover

Step into the legendary London street where David Bowie’s Ziggy Stardust persona was born on an iconic 1972 album cover.

3 Carlton House Terrace

Elegant Grade I listed townhouse in London’s historic Carlton House Terrace, blending royal heritage with refined Georgian architecture.

Café de Paris

Legendary West End cabaret where royalty danced, stars performed, and history was made—now closed after 96 years.

The Red Lion, Mayfair

Experience authentic British pub culture at The Red Lion in Mayfair, where history meets hospitality in the heart of London.

St James's Piccadilly

Discover St James's Piccadilly, a historic Wren-designed church blending artistic heritage and serene gardens in the heart of London’s vibrant West End.

Paxton & Whitfield Ltd

Discover the rich heritage of British cheese at Paxton & Whitfield, London's historic cheese shop on Jermyn Street, featuring exceptional selections and gourmet delights.

Prestat Chocolates

Discover London’s oldest royal chocolate shop, where century-old truffle traditions meet theatrical elegance in Piccadilly’s charming Princes Arcade.

Princes Arcade

Discover Princes Arcade, a historic London shopping passage blending timeless craftsmanship with modern menswear in the heart of Piccadilly.

Hatchards - Piccadilly

Explore Hatchards, London's oldest bookshop since 1797, a historic literary haven with royal warrants and timeless charm on Piccadilly.

White Cube Mason's Yard

Premier contemporary art gallery in St James's, free admission, architectural landmark housing international exhibitions.

Masons Yard

Discover Mason's Yard, a historic London square blending rich artistic heritage with cutting-edge contemporary galleries in the heart of St James's.

Fortnum & Mason

Three centuries of British luxury, tradition, and culinary excellence on Piccadilly

Piccadilly & Piccadilly Circus

Experience the vibrant crossroads of London’s West End where iconic lights, historic landmarks, and lively entertainment converge.

Piccadilly Arcade

Step into Piccadilly Arcade, a refined Edwardian shopping haven blending heritage tailoring, unique boutiques, and timeless London charm.

Lillywhites

London's premier sporting goods store on Regent Street, offering top brands and expert gear for every athlete and sports enthusiast.

The Criterion Theatre

Discover the intimate charm and rich history of London’s underground Victorian gem, the Criterion Theatre at Piccadilly Circus.

Burlington Arcade

Step into Burlington Arcade, a historic 1819 luxury shopping gallery in London, where Regency charm meets exclusive boutiques and timeless traditions.

Christie's London

Christie's London, at 8 King Street, is a historic and prestigious auction house renowned for its world-class art and luxury sales since 1766.

Quaglino's

Glamorous basement brasserie with live music, cocktails, and theatrical dining in St. James's.

Golden Lion

Historic 1690s pub in St James's offering classic British fare, rich heritage, and a warm, family-friendly atmosphere near Buckingham Palace.

Kricket Soho

Discover bold, modern Indian small plates in a lively Soho setting with an open kitchen and vibrant basement dining.

Wild Honey St James

Michelin-starred French-influenced cooking in a Grade II-listed banking hall, where refined technique meets understated elegance.

Mele e Pere

Discover authentic Italian flavors and a rich vermouth selection in the cozy, candlelit basement of Soho’s Mele e Pere.

Bantof

Discover Bantof, Soho’s intimate hotspot blending Michelin-starred modern European cuisine, inventive cocktails, and vibrant art in a stylish, welcoming setting.

Seven Park Place by William Drabble

An intimate Michelin-starred restaurant in Mayfair offering refined British-French cuisine by Chef William Drabble in an elegant Art Deco setting.

NOPI

Experience vibrant Mediterranean and Middle Eastern flavors in Soho at NOPI, Ottolenghi’s innovative restaurant known for shareable, seasonal dishes.

Blacklock Soho

A vibrant Soho basement chophouse serving exceptional grass-fed steaks and chops in a lively, rustic setting with unbeatable value.

Evelyn's Table

Discover Evelyn's Table, a Michelin-starred, intimate dining counter in Soho offering inventive British cuisine with French and Japanese flair.

Great British Restaurant

Elegant British dining in the heart of St James’s, blending traditional flavors with modern sophistication in a tranquil hotel setting.

Bob Bob Ricard Soho

Experience glamorous British & French dining in Soho with iconic booths and a unique ‘Press for Champagne’ button at every table.

Kingly Court

Discover a world of flavors in London’s vibrant Kingly Court, where global cuisine meets Soho’s lively spirit.

Andrew Edmunds Restaurant

A romantic Soho townhouse serving refined Franco-Mediterranean dishes with an acclaimed wine list in an intimate, candlelit setting.

Meet Fresh

Authentic Taiwanese desserts in lively Soho, offering generous portions of mochi, taro balls, and refreshing fruit teas in a bustling urban setting.

Floris London

Experience nearly three centuries of British fragrance heritage at Floris London’s historic boutique on iconic Jermyn Street.

Turnbull & Asser Jermyn Street

Discover Turnbull & Asser on Jermyn Street, the quintessential British shirtmaker blending heritage craftsmanship with timeless elegance since 1885.

John Lobb St. James

Where 170 years of royal patronage meets handcrafted perfection in every stitch.

Glorious London Gift & Souvenir

Discover unique souvenirs and gifts that embody the spirit of London at Glorious London Gift & Souvenir, a must-visit shopping destination.

CLOSET CASE SOHO LONDON

Discover avant-garde menswear from global designers in Soho's vibrant heart – unique finds for the bold dresser at Closet Case.

M&M'S London

Experience the colorful world of M&M'S London, where candy dreams come true with personalized treats and vibrant merchandise.

The LEGO® Store Leicester Square

Explore the world’s largest LEGO® Store in Leicester Square, London—two floors of interactive fun, iconic models, and endless creativity.

Machine-A

Small but influential Soho boutique showcasing curated avant‑garde and emerging fashion with gallery‑like presentation.

Cool Britania

Discover authentic British souvenirs and capture timeless memories at Cool Britannia, Leicester Square’s premier gift and photography shop.

Kingly Ct

A vibrant three-storey courtyard in Soho offering eclectic global dining and unique shops in a lively, relaxed atmosphere.

JW Anderson London Soho

Soho's avant-garde flagship: minimalist Shaker-inspired space brimming with gender-fluid luxury fashion, artisanal homewares, and exclusive collaborations.

Glassworks London - Soho

Discover limited-edition London fashion at Glassworks Soho: quality designs, weekly drops, and timeless style on vibrant Berwick Street.

Hamleys

Seven floors of toy wonder in London's most iconic toy shop since 1760.

Carnaby St

London's iconic fashion hub where 1960s counterculture meets contemporary style across 14 vibrant streets.

La Boutik

Soho's chic haven for European designer imports on buzzing Dean Street—unique fashion finds in London's creative epicenter.

The Thin White Duke

Discover Soho’s intimate cocktail bar inspired by David Bowie, blending bespoke drinks, award-winning dim sum, and creative recording studios.

Duke of Argyll

Step into the Duke of Argyll for authentic Victorian pub charm, affordable ales, and a warm Soho atmosphere in central London.

Disrepute - Soho

Descend into Soho's glamorous underworld at Disrepute, where 1960s scandal meets masterful cocktails in velvet-clad vaults—Soho's seductive late-night escape.

All Bar One Leicester Square

Stylish wine and cocktail bar in the heart of Leicester Square, perfect for socializing, dining, and private events in central London.

Cahoots London

Step into a 1940s London underground tube station and enjoy creative cocktails in a vibrant, theatrical vintage setting.

Duke Of Wellington

A lively Soho pub blending traditional British charm with modern nightlife energy on Wardour Street.

Village Soho

A lively, inclusive gay bar in Soho with energetic dance floors, go-go dancers, karaoke nights, and a vibrant LGBTQ+ atmosphere.

Hampshire Restaurant and Bar

Intimate bar and restaurant serving vibrant Mexican and Peruvian cuisine in the heart of Leicester Square’s iconic theatre district.

Opium Cocktail Bar - Soho

Discover a hidden Soho speakeasy blending 1920s Shanghai charm with inventive cocktails and exquisite dim sum in London’s Chinatown.

The Admiral Duncan - Soho

Historic Soho gay pub and resilient LGBTQ+ landmark, symbolizing community strength and vibrant nightlife since the 1830s.

The Blind Pig at Social Eating House

Soho's hidden speakeasy gem: storybook cocktails and Michelin bites in Prohibition-style elegance.

Ku Bar

Soho's legendary gay bar icon: three levels of inclusive vibes, cocktails, and basement beats in Chinatown's electric heart.

Below

Discover Below at HIDE, a hidden Mayfair cocktail bar offering expertly crafted seasonal drinks and rare spirits beneath a Michelin-starred restaurant.

Basement Sate

Discover Soho’s chic basement bar where decadent desserts meet expertly crafted cocktails in an intimate, stylish setting.

Bar Soho

A theatrical two‑floor cocktail bar on Old Compton Street — daytime drinks and late‑night DJs for dancing, private hire and people‑watching in the heart of Soho.

The Scotch of St James

Legendary Mayfair speakeasy where 60s rock stars jammed and today's elite dance till dawn in velvet-clad intimacy.

The Cuckoo Club

Exclusive Mayfair nightclub and restaurant blending glamorous design, contemporary cuisine, and vibrant nightlife in London’s upscale scene.

Luxe Club

Experience London's vibrant nightlife at Luxe Club, a central hotspot for music, dancing, and late-night entertainment.

Tabu London

Escape Mayfair's polish for Tokyo's neon-lit Shinjuku alleys at Tabu London—retro gaming vibes, caged dancers, hip-hop beats, and upscale bites fuel epic nights.

The Windmill Soho | Restaurant, Cabaret & Nightclub in Soho, London

Soho's legendary cabaret den revived: burlesque bites, theatrical feasts, and all-night beats in a historic hotspot of hedonism.

TSQ Club

Dive into Trafalgar Square's nightlife pulse at TSQ Club, where eclectic beats, dazzling lights, and craft cocktails fuel unforgettable weekend nights in London's heart.

LUXX CLUB LONDON

Experience Mayfair’s premier luxury nightclub with dazzling lights, top DJs, and exclusive VIP vibes at LUXX CLUB LONDON.

The Penthouse London

A compact, rooftop nightclub above Leicester Square — reached by a side lift, built for late‑night private parties and skyline glimpses.

Sophisticats Soho

An intimate, late‑night Soho gentlemen’s club on Brewer Street offering staged performances, VIP seating and an upmarket, discreet atmosphere.

Versity Camp Nightclub

Dive into Soho's beating heart at Versity Camp Nightclub, where thumping bass, inventive cocktails, and an electric crowd fuel unforgettable nights until dawn.

The Box Soho

A clandestine Soho cabaret where decadent staging, provocative shows and high‑end cocktails collide in an intense late‑night theatre.

Sunset night club

Dive into Soho's electric nightlife at Sunset Night Club, where thumping beats, craft cocktails, and dawn-chasing energy define unforgettable nights in London's vibrant core.

Zoo Bar & Club

Dive into Leicester Square's edgy nightlife hub: two floors of R&B beats, sports screens, and wild energy until 3am at Zoo Bar & Club.

St Moritz Club

Soho's retro basement nightclub: 1960s vibes meet modern beats in an intimate, wood-paneled haven beneath a Swiss chalet restaurant.

Club49Soho

Soho's stylish cocktail haven with DJ-fueled dancefloor energy, blending upscale drinks and classy nightlife vibes until 3am.