Berry Bros. & Rudd Wine Shop, London
London’s oldest family-run wine merchant since 1698, blending royal tradition with expert wine and spirits in a historic Pall Mall setting.
Berry Bros. & Rudd, established in 1698, is Britain’s oldest family-run wine and spirits merchant. Located at 63 Pall Mall, London, this historic shop blends centuries of tradition with modern expertise, offering fine wines, rare spirits, and a unique heritage experience. Renowned for supplying the British Royal Family and maintaining the iconic 'Sign of the Coffee Mill,' it remains a landmark for wine connoisseurs and history enthusiasts alike.
A brief summary to Berry Bros. & Rudd Wine Shop
- 63 Pall Mall, London, SW1Y 5HZ, GB
- +442070228973
- Visit website
- Duration: 0.5 to 2 hours
- Luxury
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Indoor
- Mobile reception: 5 out of 5
- Monday 10 am-7 pm
- Tuesday 10 am-7 pm
- Wednesday 10 am-7 pm
- Thursday 10 am-7 pm
- Friday 10 am-7 pm
- Saturday 10 am-6 pm
Local tips
- Visit during weekday afternoons for a quieter experience and expert staff assistance.
- Explore the historic grocer’s weighing scales inside, a unique tradition dating back to the 18th century.
- Sample their award-winning No. 3 London Dry Gin, crafted with traditional methods.
- Check for special tasting events or wine masterclasses hosted at the shop.
For the on-the-go comforts that matter to you
- Restrooms
- Drink Options
- Food Options
- Seating Areas
- Information Boards
Berry Bros. & Rudd Wine Shop location weather suitability
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Any Weather
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Rain / Wet Weather
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Clear Skies
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Mild Temperatures
Discover more about Berry Bros. & Rudd Wine Shop
Origins Rooted in London's Historic St James's District
Founded in 1698 by the Widow Bourne, Berry Bros. & Rudd began as a grocer’s shop selling coffee, tea, spices, and other exotic goods opposite St James’s Palace, the monarch’s official residence. The original premises at No. 3 St James’s Street have witnessed over three centuries of history, surviving social upheavals and evolving tastes. The shop’s iconic sign, the 'Coffee Mill,' still hangs above the entrance, symbolizing its early days as a coffee merchant and grocer. This historic location remains a Grade II* listed building, preserving the character of London’s Georgian era.Evolution into a Premier Wine and Spirits Merchant
While initially a grocer, the business gradually shifted focus toward fine wines and spirits in the late 18th and 19th centuries. The Berry family, particularly George Berry and his sons, steered the company toward wine specialization, building a reputation for quality and expertise. The Rudd family joined in the early 20th century, bringing deep knowledge of German wines and expanding the company's portfolio. Today, Berry Bros. & Rudd offers an extensive range of over 4,000 wines and spirits, including their own labels and award-winning products such as the No. 3 London Dry Gin.A Legacy of Royal Patronage and Traditions
Berry Bros. & Rudd has supplied wines to the British Royal Family since King George III’s reign and holds multiple Royal Warrants, including those from Queen Elizabeth II and King Charles III. The shop is famous for its grocer’s weighing scales, used since the 18th century to weigh customers, a fashionable practice that continues today with records of notable figures such as Lord Byron and former Prime Minister William Pitt. The company’s cellars in Basingstoke hold millions of bottles in temperature-controlled conditions, underscoring its commitment to preserving wine quality.The Modern Experience at 63 Pall Mall
In 2017, Berry Bros. & Rudd relocated their main retail shop to a purpose-built, modern space at 63 Pall Mall, just around the corner from the original site. The new shop combines contemporary design with the historic identity of the brand, featuring bespoke signage and a welcoming atmosphere for all visitors. The Pall Mall location continues to serve both casual buyers and serious collectors, offering expert advice, tastings, and access to rare and collectible wines.Global Reach and Innovation in Wine Trading
Beyond its London roots, Berry Bros. & Rudd operates internationally with offices in Hong Kong, Singapore, and Tokyo. It pioneered online wine retailing with the launch of bbr.com in 1995 and operates BBX, the world’s largest online fine wine trading platform, enabling customers to buy, sell, and trade wines stored in their bonded warehouses. This blend of tradition and innovation keeps the company at the forefront of the wine industry.Cultural and Historical Significance in London’s Wine Scene
Berry Bros. & Rudd is not only a wine shop but a living museum of British wine history, reflecting over three centuries of social change, commerce, and culture. Its proximity to royal residences and historic clubs has made it a gathering place for aristocracy, artists, and statesmen. The shop’s unique blend of heritage, expertise, and hospitality offers visitors a rare glimpse into London’s past and present wine culture.Iconic landmarks you can’t miss
Pickering Pl
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Discover Pickering Place, London's smallest square, a hidden Georgian courtyard steeped in duels, diplomacy, and timeless charm.
Republic of Texas Plaque
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A hidden brass plaque marking where the Republic of Texas once sought recognition from the British Crown.
St. James's Palace
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Discover the Tudor grandeur and royal ceremonies at London’s oldest palace, the enduring heart of British monarchy.
St James's Square
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London’s oldest garden square, where Georgian elegance meets centuries of power, politics, and high society in the heart of Westminster.
Beau Brummell Statue
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The dandy who revolutionised menswear and defined Regency elegance in bronze.
King George VI & Queen Elizabeth,The Queen Mother Memorial
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A dignified London memorial honoring King George VI and Queen Elizabeth, the Queen Mother, through iconic bronze statues and historic symbolism.
3 Carlton House Terrace
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Elegant Grade I listed townhouse in London’s historic Carlton House Terrace, blending royal heritage with refined Georgian architecture.
Guards Crimean War Memorial
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A poignant bronze tribute in central London honoring the valor and sacrifice of ordinary soldiers in the Crimean War.
Equestrian statue of Edward Ⅶ
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Majestic bronze tribute to King Edward VII in the heart of London’s historic Waterloo Place, blending regal artistry with imperial heritage.
Burlington House
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A grand 17th-century mansion on Piccadilly, now home to the Royal Academy of Arts and Britain’s leading learned societies, blending Palladian elegance with centuries of art and science.
225 Piccadilly Circus
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At the luminous heart of London’s West End, 225 Piccadilly Circus dazzles with history, iconic lights, and vibrant urban energy.
Eros (Shaftesbury Memorial Fountain)
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Iconic London landmark honoring Victorian philanthropy with the world’s first aluminium statue, set amidst Piccadilly Circus’s vibrant theatre district.
Buckingham Palace
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Experience the grandeur of Buckingham Palace, the official residence of the British monarch, a historical landmark in the heart of London.
Piccadilly Circus
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Piccadilly Circus pulses with iconic neon lights, historic monuments, and vibrant street life at the heart of London’s West End.
3 Savile Row
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Historic Georgian townhouse in London, famed as The Beatles’ Apple Corps HQ and site of their legendary 1969 rooftop concert.
Unmissable attractions to see
Lock & Co. Hatters
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Discover centuries of British hat-making tradition at Lock & Co., the world's oldest hat shop since 1676, crafting iconic styles for royalty and legends.
The Queen's Chapel
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Discover the elegant 17th-century Palladian chapel beside St. James’s Palace, steeped in royal history and architectural refinement.
Christie's London
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Christie's London, at 8 King Street, is a historic and prestigious auction house renowned for its world-class art and luxury sales since 1766.
Clarence House
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Explore Clarence House, the historic London residence of King Charles III, showcasing royal heritage, exquisite art, and elegant Regency architecture.
Spencer House
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Step into Spencer House, a stunning 18th-century London mansion showcasing neoclassical elegance, aristocratic history, and exquisite interiors.
Lancaster House
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Lancaster House: London’s neoclassical masterpiece blending royal history, political heritage, and elegant government hospitality near Buckingham Palace.
Masons Yard
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Discover Mason's Yard, a historic London square blending rich artistic heritage with cutting-edge contemporary galleries in the heart of St James's.
White Cube Mason's Yard
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Premier contemporary art gallery in St James's, free admission, architectural landmark housing international exhibitions.
Diana Princess of Wales Memorial Walk
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A serene 7-mile circular walk through London's Royal Parks, honoring Princess Diana’s life, legacy, and connection to iconic royal landmarks.
Charles De Gaulle Statue
0.3 km
A dignified tribute in London’s Carlton Gardens honoring Charles de Gaulle’s leadership of Free France during WWII.
Pall Mall
0.3 km
Pall Mall: London’s historic street of royal games, elegant clubs, and pioneering urban charm.
Piccadilly Arcade
0.3 km
Step into Piccadilly Arcade, a refined Edwardian shopping haven blending heritage tailoring, unique boutiques, and timeless London charm.
The Mall
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A majestic royal avenue in London, The Mall connects Trafalgar Square to Buckingham Palace with regal charm and historic grandeur.
Carlton Gardens
0.3 km
Elegant Regency architecture and serene gardens meet rich wartime history in the heart of London’s prestigious Carlton Gardens.
Paxton & Whitfield Ltd
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Discover the rich heritage of British cheese at Paxton & Whitfield, London's historic cheese shop on Jermyn Street, featuring exceptional selections and gourmet delights.
Essential places to dine
Golden Lion
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Historic 1690s pub in St James's offering classic British fare, rich heritage, and a warm, family-friendly atmosphere near Buckingham Palace.
Great British Restaurant
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Elegant British dining in the heart of St James’s, blending traditional flavors with modern sophistication in a tranquil hotel setting.
Seven Park Place by William Drabble
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An intimate Michelin-starred restaurant in Mayfair offering refined British-French cuisine by Chef William Drabble in an elegant Art Deco setting.
Quaglino's
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Glamorous basement brasserie with live music, cocktails, and theatrical dining in St. James's.
Wild Honey St James
0.4 km
Michelin-starred French-influenced cooking in a Grade II-listed banking hall, where refined technique meets understated elegance.
HIDE
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Discover refined Modern European cuisine with panoramic Green Park views at HIDE, a Michelin-starred gem blending innovation and elegance in Mayfair.
Ormer Mayfair Restaurant
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Michelin-starred modern British dining in an elegant 1930s-style Mayfair setting, offering inventive tasting menus and impeccable service.
Kricket Soho
0.6 km
Discover bold, modern Indian small plates in a lively Soho setting with an open kitchen and vibrant basement dining.
NOPI
0.7 km
Experience vibrant Mediterranean and Middle Eastern flavors in Soho at NOPI, Ottolenghi’s innovative restaurant known for shareable, seasonal dishes.
Mele e Pere
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Discover authentic Italian flavors and a rich vermouth selection in the cozy, candlelit basement of Soho’s Mele e Pere.
Bantof
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Discover Bantof, Soho’s intimate hotspot blending Michelin-starred modern European cuisine, inventive cocktails, and vibrant art in a stylish, welcoming setting.
Evelyn's Table
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Discover Evelyn's Table, a Michelin-starred, intimate dining counter in Soho offering inventive British cuisine with French and Japanese flair.
Blacklock Soho
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A vibrant Soho basement chophouse serving exceptional grass-fed steaks and chops in a lively, rustic setting with unbeatable value.
The Pem
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Elegant modern British dining in Westminster, honoring heritage with exquisite seasonal menus and refined ambiance.
Bob Bob Ricard Soho
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Experience glamorous British & French dining in Soho with iconic booths and a unique ‘Press for Champagne’ button at every table.
Markets, malls and hidden boutiques
John Lobb St. James
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Where 170 years of royal patronage meets handcrafted perfection in every stitch.
Turnbull & Asser Jermyn Street
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Discover Turnbull & Asser on Jermyn Street, the quintessential British shirtmaker blending heritage craftsmanship with timeless elegance since 1885.
Floris London
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Experience nearly three centuries of British fragrance heritage at Floris London’s historic boutique on iconic Jermyn Street.
Shepherd Market
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A Georgian village hidden in Mayfair's heart, where independent shops, art galleries and historic pubs preserve timeless London charm.
Glorious London Gift & Souvenir
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Discover unique souvenirs and gifts that embody the spirit of London at Glorious London Gift & Souvenir, a must-visit shopping destination.
CLOSET CASE SOHO LONDON
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Discover avant-garde menswear from global designers in Soho's vibrant heart – unique finds for the bold dresser at Closet Case.
The Queen's Shop
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Exclusive royal gifts and British heritage souvenirs steps from Buckingham Palace, blending luxury, tradition, and timeless elegance in a charming London boutique.
The LEGO® Store Leicester Square
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Explore the world’s largest LEGO® Store in Leicester Square, London—two floors of interactive fun, iconic models, and endless creativity.
M&M'S London
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Experience the colorful world of M&M'S London, where candy dreams come true with personalized treats and vibrant merchandise.
Crest of London Ltd
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Discover authentic London souvenirs and local crafts at Crest of London Ltd, your premier gift shop in historic Whitehall.
Bond St
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London's most exclusive luxury shopping street, where three centuries of elegance meet contemporary high fashion.
Cool Britania
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Discover authentic British souvenirs and capture timeless memories at Cool Britannia, Leicester Square’s premier gift and photography shop.
Hard Rock London Rock Shop
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Discover exclusive rock ’n’ roll merchandise and iconic memorabilia at London’s legendary Hard Rock Rock Shop on Old Park Lane.
LONGCHAMP
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Discover French luxury and craftsmanship at Longchamp’s elegant Bond Street boutique in London’s exclusive Mayfair district.
Kingly Ct
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A vibrant three-storey courtyard in Soho offering eclectic global dining and unique shops in a lively, relaxed atmosphere.
Essential bars & hidden hideouts
Below
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Discover Below at HIDE, a hidden Mayfair cocktail bar offering expertly crafted seasonal drinks and rare spirits beneath a Michelin-starred restaurant.
Adam & Eve
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Classic Westminster pub pouring real ales and hearty grub amid historic streets—a cozy haven near Parliament and the Abbey for authentic London pints.
Two Chairmen
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Traditional Westminster pub serving hearty pies, fresh ales, and classic British cheer just steps from St. James's Park and Parliament.
All Bar One Leicester Square
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Stylish wine and cocktail bar in the heart of Leicester Square, perfect for socializing, dining, and private events in central London.
The Thin White Duke
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Discover Soho’s intimate cocktail bar inspired by David Bowie, blending bespoke drinks, award-winning dim sum, and creative recording studios.
Duke of Argyll
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Step into the Duke of Argyll for authentic Victorian pub charm, affordable ales, and a warm Soho atmosphere in central London.
Hampshire Restaurant and Bar
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Intimate bar and restaurant serving vibrant Mexican and Peruvian cuisine in the heart of Leicester Square’s iconic theatre district.
Disrepute - Soho
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Descend into Soho's glamorous underworld at Disrepute, where 1960s scandal meets masterful cocktails in velvet-clad vaults—Soho's seductive late-night escape.
Old Shades
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Historic Whitehall pub pouring cask ales and pub classics since 1898, steps from Trafalgar Square—a true taste of London tradition.
Blue Boar Pub
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Traditional Westminster pub serving hearty British classics in a cozy, historic setting near Abbey and Parliament—perfect for ales, roasts, and relaxed evenings.
Westminster Arms
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Historic Westminster pub with parliamentary division bell, Shepherd Neame ales, and cozy alcoves steps from Abbey and Parliament—timeless British charm in political heart.
Cahoots London
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Step into a 1940s London underground tube station and enjoy creative cocktails in a vibrant, theatrical vintage setting.
The Spy Bar
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Step into London’s secret subterranean bar where espionage history meets masterful cocktails and exclusive, no-photos privacy.
Opium Cocktail Bar - Soho
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Discover a hidden Soho speakeasy blending 1920s Shanghai charm with inventive cocktails and exquisite dim sum in London’s Chinatown.
Duke Of Wellington
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A lively Soho pub blending traditional British charm with modern nightlife energy on Wardour Street.
Nightclubs & after hour spots
The Scotch of St James
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Legendary Mayfair speakeasy where 60s rock stars jammed and today's elite dance till dawn in velvet-clad intimacy.
Tabu London
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Escape Mayfair's polish for Tokyo's neon-lit Shinjuku alleys at Tabu London—retro gaming vibes, caged dancers, hip-hop beats, and upscale bites fuel epic nights.
The Cuckoo Club
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Exclusive Mayfair nightclub and restaurant blending glamorous design, contemporary cuisine, and vibrant nightlife in London’s upscale scene.
LUXX CLUB LONDON
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Experience Mayfair’s premier luxury nightclub with dazzling lights, top DJs, and exclusive VIP vibes at LUXX CLUB LONDON.
TSQ Club
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Dive into Trafalgar Square's nightlife pulse at TSQ Club, where eclectic beats, dazzling lights, and craft cocktails fuel unforgettable weekend nights in London's heart.
Tiger Tiger London
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Experience London’s iconic Haymarket nightclub with six vibrant rooms, lively DJs, and a dynamic party atmosphere just moments from Piccadilly Circus.
Luxe Club
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Experience London's vibrant nightlife at Luxe Club, a central hotspot for music, dancing, and late-night entertainment.
The Windmill Soho | Restaurant, Cabaret & Nightclub in Soho, London
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Soho's legendary cabaret den revived: burlesque bites, theatrical feasts, and all-night beats in a historic hotspot of hedonism.
The Penthouse London
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A compact, rooftop nightclub above Leicester Square — reached by a side lift, built for late‑night private parties and skyline glimpses.
Sophisticats Soho
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An intimate, late‑night Soho gentlemen’s club on Brewer Street offering staged performances, VIP seating and an upmarket, discreet atmosphere.
Versity Camp Nightclub
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Dive into Soho's beating heart at Versity Camp Nightclub, where thumping bass, inventive cocktails, and an electric crowd fuel unforgettable nights until dawn.
The Box Soho
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A clandestine Soho cabaret where decadent staging, provocative shows and high‑end cocktails collide in an intense late‑night theatre.
Zoo Bar & Club
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Dive into Leicester Square's edgy nightlife hub: two floors of R&B beats, sports screens, and wild energy until 3am at Zoo Bar & Club.
Sunset night club
0.9 km
Dive into Soho's electric nightlife at Sunset Night Club, where thumping beats, craft cocktails, and dawn-chasing energy define unforgettable nights in London's vibrant core.
Heaven
1.0 km
London’s iconic gay superclub under the railway arches — big nights, loud music, drag, and late finishes in the heart of the West End.
For the vibe & atmosphere seeker
- Historic
- Unique
- Boutique
- Tranquil
- Scenic
For the design and aesthetic lover
- Vintage Styles
- Rustic Designs
For the architecture buff
- Historic
- Landmarks
For the view chaser and sunset hunter
- Iconic Views
For the social media creator & influencer
- Instagrammable
- Photo Spots
- Architectural Shots
For the eco-conscious traveler
- Locally Managed
- Public-Transport Accessible
For the kind of experience you’re after
- Cultural Heritage
- Photowalk
- Weekend Getaway
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Adult Friendly
- Solo Friendly
- Couple Friendly
- Senior Friendly
- Business Friendly