3 Savile Row: The Beatles’ Legendary Apple Corps Headquarters
Historic Georgian townhouse where the Beatles created music history and staged their final rooftop concert in London’s iconic Savile Row.
3 Savile Row, a distinguished Georgian townhouse in London’s West End, is famously known as the Beatles’ Apple Corps headquarters from 1968 to 1970. This historic building hosted the iconic rooftop concert, the band’s final live performance, and housed a recording studio where parts of the Let It Be album were created. Beyond music, it was a hub for peace campaigns and creative collaborations, making it a landmark of cultural and musical history.
A brief summary to 3 Savile Row
- 3 Savile Row, London, W1S 3PB, GB
- Duration: 0.5 to 1.5 hours
- Free
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Outdoor
- Mobile reception: 5 out of 5
Local tips
- Visit the blue plaque on the building’s exterior commemorating the Beatles’ rooftop concert.
- Explore nearby Savile Row to experience London’s famed tailoring heritage alongside music history.
- Respect that the building is privately owned and not generally open to public tours.
- Combine your visit with a walk to other Beatles-related London sites like Abbey Road and Soho Square.
For the on-the-go comforts that matter to you
- Information Boards
Getting There
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London Underground
Take the London Underground to Green Park station, approximately a 10-minute walk from 3 Savile Row. The station is served by the Jubilee, Piccadilly, and Victoria lines. Tickets cost between £2.50 and £6.00 depending on the time and ticket type. The walk is on paved city streets and accessible for wheelchairs.
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Bus
Several London bus routes stop near Savile Row, including routes 6, 14, and 19. The nearest bus stops are within a 5-minute walk. Bus fares are £1.75 with an Oyster card or contactless payment. Buses run frequently throughout the day but may be slower during peak hours.
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Taxi or Rideshare
A taxi or rideshare from central London locations typically takes 10 to 20 minutes depending on traffic. Fares usually range from £8 to £20. Note that Savile Row is in a congestion charge zone, so additional fees may apply during charging hours.
3 Savile Row location weather suitability
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Any Weather
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Rain / Wet Weather
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Clear Skies
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Mild Temperatures
Discover more about 3 Savile Row
Architectural Heritage and Location Significance
3 Savile Row is a Grade II* listed Georgian townhouse situated in London’s prestigious Savile Row, a street renowned for its tailoring heritage dating back to the 18th century. Constructed in the early 1700s, the building features classic Georgian architectural elements such as symmetrical facades, sash windows, and elegant brickwork. Its location in Mayfair places it at the heart of London’s cultural and commercial activity, blending historic charm with urban sophistication.The Beatles’ Acquisition and Creative Hub
In June 1968, the Beatles purchased 3 Savile Row for £500,000, establishing it as the first building wholly dedicated to their Apple Corps enterprise. Each Beatle had a personal office within the townhouse, fostering a collaborative environment for their music and business ventures. The basement housed a recording studio where significant sessions for the Let It Be album took place, embedding the building deeply in the band’s creative process.The Iconic Rooftop Concert and Cultural Impact
On January 30, 1969, 3 Savile Row became the stage for the Beatles’ legendary rooftop concert, their final public performance. This spontaneous event, held atop the building’s roof, attracted crowds and police from the nearby Savile Row police station, becoming a defining moment in rock history. The concert symbolized the end of an era and remains a powerful cultural touchstone for fans and historians alike.Beyond Music: Peace Campaigns and Collaborations
The building was also a base for John Lennon and Yoko Ono’s early peace campaigns, operating under Bag Productions. It hosted key figures like Neil Aspinall, Mal Evans, Derek Taylor, and Allen Klein, making it a vibrant center for music, activism, and management. The Apple Scruffs, devoted Beatles fans, often gathered outside, adding to the location’s legendary status.Legacy and Preservation
Apple Corps sold 3 Savile Row in 1976, but its legacy endures through the blue plaque commemorating the Beatles’ rooftop concert and the building’s protected status. The site remains a pilgrimage point for music lovers and cultural historians, symbolizing innovation, artistic freedom, and the transformative power of the Beatles’ music.Modern Context and Visitor Experience
Today, 3 Savile Row stands as a testament to London’s rich musical heritage and Georgian architectural elegance. While access inside is restricted, the building’s exterior and its place in music history continue to inspire visitors. Its presence enriches the Savile Row area, bridging the worlds of fashion, music, and cultural history in a uniquely London fashion.Iconic landmarks you can’t miss
3 Savile Row
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Historic Georgian townhouse in London, famed as The Beatles’ Apple Corps HQ and site of their legendary 1969 rooftop concert.
Ziggy Stardust album cover
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Burlington House
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Beau Brummell Statue
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Eros (Shaftesbury Memorial Fountain)
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225 Piccadilly Circus
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Piccadilly Circus
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The Photographers' Gallery
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St James's Square
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Café de Paris
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Chinatown Gate
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Pickering Pl
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Republic of Texas Plaque
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Pall Mall
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The Smallest Gallery in Soho
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Unmissable attractions to see
British Tours
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Golden Square
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28 The Royal Arcade
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Charbonnel et Walker
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Allies (Churchill & Roosevelt)
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An intimate bronze sculpture of Churchill and Roosevelt sharing a bench, symbolizing 50 years of peace and the enduring UK-US alliance on London’s New Bond Street.
The Royal Institution
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Explore centuries of groundbreaking science and iconic lectures at London’s historic Royal Institution, home to Faraday’s legacy and the famous Christmas Lectures.
Kingly Ct
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Discover Kingly Court, a colourful three-storey courtyard in Soho offering world-class dining, unique shops, and a vibrant atmosphere in London’s West End.
Burlington Arcade
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Step into Burlington Arcade, a historic 1819 luxury shopping gallery in London, where Regency charm meets exclusive boutiques and timeless traditions.
Princes Arcade
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Hatchards - Piccadilly
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Kingly Court
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Fortnum & Mason
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Hamleys
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Discover the magic of Hamleys, London's iconic toy store, where imagination comes to life with seven floors of endless fun and excitement.
Spirit of Soho Mural
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A vibrant mosaic celebrating Soho’s rich artistic heritage and community spirit at the corner of Carnaby and Broadwick Streets.
Prestat Chocolates
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Discover London’s oldest royal chocolate shop, where century-old truffle traditions meet theatrical elegance in Piccadilly’s charming Princes Arcade.
Essential places to dine
NOPI
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Experience vibrant Mediterranean and Middle Eastern flavors in Soho at NOPI, Ottolenghi’s innovative restaurant known for shareable, seasonal dishes.
Bob Bob Ricard Soho
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Experience glamorous British & French dining in Soho with iconic booths and a unique ‘Press for Champagne’ button at every table.
sketch
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Mele e Pere
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Discover authentic Italian flavors and a rich vermouth selection in the cozy, candlelit basement of Soho’s Mele e Pere.
Kricket Soho
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Discover bold, modern Indian small plates in a lively Soho setting with an open kitchen and vibrant basement dining.
Quaglino's
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Glamorous basement brasserie with live music, cocktails, and theatrical dining in St. James's.
Bantof
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Discover Bantof, Soho’s intimate hotspot blending Michelin-starred modern European cuisine, inventive cocktails, and vibrant art in a stylish, welcoming setting.
Blacklock Soho
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A vibrant Soho basement chophouse serving exceptional grass-fed steaks and chops in a lively, rustic setting with unbeatable value.
Andrew Edmunds Restaurant
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Little Social
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Stylish Mayfair bistro offering refined modern British small plates with an intimate atmosphere and excellent wine selection.
Social Eating House
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Modern European dining in Soho with creative British flair, relaxed elegance, and an intimate chef’s counter experience.
Golden Lion
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Historic 1690s pub in St James's offering classic British fare, rich heritage, and a warm, family-friendly atmosphere near Buckingham Palace.
Seven Park Place by William Drabble
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An intimate Michelin-starred restaurant in Mayfair offering refined British-French cuisine by Chef William Drabble in an elegant Art Deco setting.
Evelyn's Table
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Discover Evelyn's Table, a Michelin-starred, intimate dining counter in Soho offering inventive British cuisine with French and Japanese flair.
Blanchette
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Cozy Soho French bistro serving modern small plates, charcuterie, and exquisite cheese and honey pairings in a Parisian-inspired setting.
Markets, malls and hidden boutiques
LONGCHAMP
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Discover French luxury and craftsmanship at Longchamp’s elegant Bond Street boutique in London’s exclusive Mayfair district.
Floris London
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Experience nearly three centuries of British fragrance heritage at Floris London’s historic boutique on iconic Jermyn Street.
Turnbull & Asser Jermyn Street
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Discover Turnbull & Asser on Jermyn Street, the quintessential British shirtmaker blending heritage craftsmanship with timeless elegance since 1885.
CLOSET CASE SOHO LONDON
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Discover avant-garde menswear from global designers in Soho's vibrant heart – unique finds for the bold dresser at Closet Case.
Canvas Collection
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Discover handmade ceramics, jewelry, and accessories in Carnaby's artistic gift haven—unique treasures from London's creative makers.
Machine-A
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Small but influential Soho boutique showcasing curated avant‑garde and emerging fashion with gallery‑like presentation.
Glassworks London - Soho
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Discover limited-edition London fashion at Glassworks Soho: quality designs, weekly drops, and timeless style on vibrant Berwick Street.
Glorious London Gift & Souvenir
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Discover unique souvenirs and gifts that embody the spirit of London at Glorious London Gift & Souvenir, a must-visit shopping destination.
Pop Up 38
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JW Anderson London Soho
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Soho's avant-garde flagship: minimalist Shaker-inspired space brimming with gender-fluid luxury fashion, artisanal homewares, and exclusive collaborations.
Sounds of the Universe
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Reckless Records
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Beyond Retro Soho
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John Lobb St. James
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Berwick St
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Essential bars & hidden hideouts
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Cahoots London
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Duke of Argyll
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The Thin White Duke
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Village Soho
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A lively, inclusive gay bar in Soho with energetic dance floors, go-go dancers, karaoke nights, and a vibrant LGBTQ+ atmosphere.
Duke Of Wellington
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Basement Sate
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The Argyll Arms
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The Admiral Duncan - Soho
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Below
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Opium Cocktail Bar - Soho
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NQ64 Soho
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All Bar One Leicester Square
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The Nellie Dean
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Henson's Bar and Social
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Nightclubs & after hour spots
The Cuckoo Club
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Tabu London
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LUXX CLUB LONDON
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The Scotch of St James
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The Windmill Soho | Restaurant, Cabaret & Nightclub in Soho, London
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The Box Soho
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Versity Camp Nightclub
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Sophisticats Soho
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Luxe Club
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Tiger Tiger London
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St Moritz Club
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Carwash Nightclub
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Europe's longest-running disco since 1989: sequins, funk beats, and joyful dancing in Mayfair's retro heart. Join the glitter-fueled party!
The Penthouse London
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A compact, rooftop nightclub above Leicester Square — reached by a side lift, built for late‑night private parties and skyline glimpses.
Bordello London
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Dive into Soho's seductive basement beats at Bordello London, where Wardour Street's nightlife legacy ignites late-night frenzy on weekends.
For the vibe & atmosphere seeker
- Historic
- Scenic
- Unique
- Casual
For the design and aesthetic lover
- Vintage Styles
For the architecture buff
- Historic
- Landmarks
For the view chaser and sunset hunter
- Iconic Views
For the social media creator & influencer
- Instagrammable
- Photo Spots
For the eco-conscious traveler
- Public-Transport Accessible
For the kind of experience you’re after
- Cultural Heritage
- Myth & Legends
- Photowalk
- Day Trip
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- Senior Friendly
- Teen Friendly
- Wheelchair Access
- Solo Friendly
- Couple Friendly