Floris London: The Historic Perfumer at 89 Jermyn Street
Discover Floris London, the world’s oldest family-run perfumer crafting bespoke scents since 1730 in a historic Jermyn Street boutique.
Floris London, established in 1730 at 89 Jermyn Street, is the oldest independent family-run perfumery in the UK. Renowned for its rich heritage, royal warrants, and bespoke fragrance services, Floris offers timeless scents crafted with tradition and luxury in a beautifully preserved historic boutique featuring Spanish mahogany cabinets from the 1851 Great Exhibition.
A brief summary to Floris London
- 89 Jermyn St, London, SW1Y 6JH, GB
- +443301340180
- Visit website
- Duration: 0.5 to 1.5 hours
- Luxury
-
Indoor
- Mobile reception: 5 out of 5
- Monday 9:30 am-6:30 pm
- Tuesday 9:30 am-6:30 pm
- Wednesday 9:30 am-6:30 pm
- Thursday 9:30 am-6:30 pm
- Friday 9:30 am-6:30 pm
- Saturday 9:30 am-6:30 pm
- Sunday 11 am-5 pm
Local tips
- Explore the bespoke fragrance service at the rear of the boutique to create a personalized scent with expert guidance.
- Admire the original Spanish mahogany cabinets from the 1851 Great Exhibition that define the boutique’s historic interior.
- Visit the museum space behind the shop to see archival letters, documents, and historic perfume formulas.
- Check opening hours before visiting: typically open 9:30 AM to 6:30 PM Monday to Saturday, and 11 AM to 5 PM on Sunday.
For the on-the-go comforts that matter to you
- Restrooms
- Drink Options
- Food Options
- Information Boards
Floris London location weather suitability
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Any Weather
Discover more about Floris London
A Legacy Rooted in Tradition and Craftsmanship
Founded by Juan Famenias Floris in 1730, Floris London began as a barber shop and perfumery in the elegant St James's district. Juan, an immigrant from Menorca, established his business at 89 Jermyn Street, which remains the flagship location today. Originally selling combs, shaving equipment, and perfumes inspired by Mediterranean aromas, Floris quickly became synonymous with quality and refinement. The business has been passed down through nine generations, making it the oldest independent family-run perfumer in the United Kingdom.Royal Connections and Iconic Clientele
Floris has a storied history of serving British royalty and distinguished figures. It received its first Royal Warrant from King George IV in 1820 and holds multiple royal warrants to this day, including from Queen Elizabeth II and HRH The Prince of Wales. The boutique’s clientele has included luminaries such as Winston Churchill, Marilyn Monroe, Oscar Wilde, Ian Fleming, Florence Nightingale, and Mary Shelley. These connections underscore Floris’s reputation as a perfumer to the elite and a custodian of British cultural heritage.The Boutique and Its Timeless Atmosphere
The shop at 89 Jermyn Street is a treasure trove of history and elegance. Its interior features Spanish mahogany cabinets and glasswork purchased at the Great Exhibition of 1851, which remain in place, preserving the boutique’s historic charm. The Grade II listed building has been carefully renovated to maintain its character while accommodating modern luxury retail needs. At the rear of the shop, a museum space displays archival documents, letters, and original perfume formulas, offering visitors a glimpse into nearly three centuries of perfumery history.Fragrance Heritage and Bespoke Services
Floris is renowned for its classic and contemporary fragrances, many of which are unisex and crafted with meticulous attention to detail. Iconic scents like Limes (1740) and Rose Geranium (1890) reflect the brand’s dedication to timeless elegance. In 2006, Floris introduced a bespoke fragrance service, inviting customers to create personalized scents with expert guidance in the perfumery at the back of the Jermyn Street premises. This bespoke experience continues the tradition of craftsmanship and exclusivity.Manufacturing and Modern Legacy
While Floris perfumes were originally made on-site, production moved to a dedicated factory in Devon in 1989, officially opened by Princess Diana. Despite this, the company retains its artisanal roots, hand-wrapping luxury soaps and maintaining traditional production methods. The brand balances heritage with modernity, offering both historic fragrances and new creations that appeal to contemporary tastes.Floris Today: A Living Heritage
Today, Floris London remains a symbol of British luxury and heritage, run by the 8th and 9th generations of the Floris family. The flagship store at 89 Jermyn Street continues to welcome fragrance enthusiasts and collectors from around the world. Its rich history, royal connections, and dedication to quality make it a unique destination for those seeking an authentic olfactory journey through nearly 300 years of perfumery.Iconic landmarks you can’t miss
Beau Brummell Statue
0.1 km
The dandy who revolutionised menswear and defined Regency elegance in bronze.
Burlington House
0.2 km
A grand 17th-century mansion on Piccadilly, now home to the Royal Academy of Arts and Britain’s leading learned societies, blending Palladian elegance with centuries of art and science.
St James's Square
0.2 km
London’s oldest garden square, where Georgian elegance meets centuries of power, politics, and high society in the heart of Westminster.
Eros (Shaftesbury Memorial Fountain)
0.3 km
Iconic London landmark honoring Victorian philanthropy with the world’s first aluminium statue, set amidst Piccadilly Circus’s vibrant theatre district.
225 Piccadilly Circus
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At the luminous heart of London’s West End, 225 Piccadilly Circus dazzles with history, iconic lights, and vibrant urban energy.
Piccadilly Circus
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Piccadilly Circus pulses with iconic neon lights, historic monuments, and vibrant street life at the heart of London’s West End.
Pickering Pl
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Discover Pickering Place, London's smallest square, a hidden Georgian courtyard steeped in duels, diplomacy, and timeless charm.
3 Savile Row
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Historic Georgian townhouse in London, famed as The Beatles’ Apple Corps HQ and site of their legendary 1969 rooftop concert.
Republic of Texas Plaque
0.3 km
A hidden brass plaque marking where the Republic of Texas once sought recognition from the British Crown.
Guards Crimean War Memorial
0.3 km
A poignant bronze tribute in central London honoring the valor and sacrifice of ordinary soldiers in the Crimean War.
Ziggy Stardust album cover
0.4 km
Step into the legendary London street where David Bowie’s Ziggy Stardust persona was born on an iconic 1972 album cover.
3 Carlton House Terrace
0.4 km
Elegant Grade I listed townhouse in London’s historic Carlton House Terrace, blending royal heritage with refined Georgian architecture.
Equestrian statue of Edward Ⅶ
0.4 km
Majestic bronze tribute to King Edward VII in the heart of London’s historic Waterloo Place, blending regal artistry with imperial heritage.
St. James's Palace
0.4 km
Discover the Tudor grandeur and royal ceremonies at London’s oldest palace, the enduring heart of British monarchy.
King George VI & Queen Elizabeth,The Queen Mother Memorial
0.4 km
A dignified London memorial honoring King George VI and Queen Elizabeth, the Queen Mother, through iconic bronze statues and historic symbolism.
Unmissable attractions to see
Paxton & Whitfield Ltd
0.0 km
Discover the rich heritage of British cheese at Paxton & Whitfield, London's historic cheese shop on Jermyn Street, featuring exceptional selections and gourmet delights.
St James's Piccadilly
0.1 km
Discover St James's Piccadilly, a historic Wren-designed church blending artistic heritage and serene gardens in the heart of London’s vibrant West End.
Princes Arcade
0.1 km
Discover Princes Arcade, a historic London shopping passage blending timeless craftsmanship with modern menswear in the heart of Piccadilly.
The Red Lion, Mayfair
0.1 km
Experience authentic British pub culture at The Red Lion in Mayfair, where history meets hospitality in the heart of London.
Hatchards - Piccadilly
0.1 km
Explore Hatchards, London's oldest bookshop since 1797, a historic literary haven with royal warrants and timeless charm on Piccadilly.
Jermyn St
0.1 km
Discover Jermyn Street, London’s iconic destination for timeless menswear, bespoke tailoring, and refined British craftsmanship in a historic setting.
White Cube Mason's Yard
0.1 km
Premier contemporary art gallery in St James's, free admission, architectural landmark housing international exhibitions.
Fortnum & Mason
0.1 km
Three centuries of British luxury, tradition, and culinary excellence on Piccadilly
Masons Yard
0.1 km
Discover Mason's Yard, a historic London square blending rich artistic heritage with cutting-edge contemporary galleries in the heart of St James's.
Piccadilly Arcade
0.1 km
Step into Piccadilly Arcade, a refined Edwardian shopping haven blending heritage tailoring, unique boutiques, and timeless London charm.
Burlington Arcade
0.2 km
Step into Burlington Arcade, a historic 1819 luxury shopping gallery in London, where Regency charm meets exclusive boutiques and timeless traditions.
Christie's London
0.2 km
Christie's London, at 8 King Street, is a historic and prestigious auction house renowned for its world-class art and luxury sales since 1766.
Piccadilly & Piccadilly Circus
0.2 km
Experience the vibrant crossroads of London’s West End where iconic lights, historic landmarks, and lively entertainment converge.
Lillywhites
0.3 km
London's premier sporting goods store on Regent Street, offering top brands and expert gear for every athlete and sports enthusiast.
The Criterion Theatre
0.3 km
Discover the intimate charm and rich history of London’s underground Victorian gem, the Criterion Theatre at Piccadilly Circus.
Essential places to dine
Quaglino's
0.1 km
Glamorous basement brasserie with live music, cocktails, and theatrical dining in St. James's.
Golden Lion
0.2 km
Historic 1690s pub in St James's offering classic British fare, rich heritage, and a warm, family-friendly atmosphere near Buckingham Palace.
Seven Park Place by William Drabble
0.3 km
An intimate Michelin-starred restaurant in Mayfair offering refined British-French cuisine by Chef William Drabble in an elegant Art Deco setting.
Kricket Soho
0.3 km
Discover bold, modern Indian small plates in a lively Soho setting with an open kitchen and vibrant basement dining.
Great British Restaurant
0.3 km
Elegant British dining in the heart of St James’s, blending traditional flavors with modern sophistication in a tranquil hotel setting.
Wild Honey St James
0.4 km
Michelin-starred French-influenced cooking in a Grade II-listed banking hall, where refined technique meets understated elegance.
Mele e Pere
0.4 km
Discover authentic Italian flavors and a rich vermouth selection in the cozy, candlelit basement of Soho’s Mele e Pere.
NOPI
0.4 km
Experience vibrant Mediterranean and Middle Eastern flavors in Soho at NOPI, Ottolenghi’s innovative restaurant known for shareable, seasonal dishes.
Bantof
0.4 km
Discover Bantof, Soho’s intimate hotspot blending Michelin-starred modern European cuisine, inventive cocktails, and vibrant art in a stylish, welcoming setting.
Blacklock Soho
0.4 km
A vibrant Soho basement chophouse serving exceptional grass-fed steaks and chops in a lively, rustic setting with unbeatable value.
Evelyn's Table
0.5 km
Discover Evelyn's Table, a Michelin-starred, intimate dining counter in Soho offering inventive British cuisine with French and Japanese flair.
Bob Bob Ricard Soho
0.5 km
Experience glamorous British & French dining in Soho with iconic booths and a unique ‘Press for Champagne’ button at every table.
Kingly Court
0.5 km
Discover a world of flavors in London’s vibrant Kingly Court, where global cuisine meets Soho’s lively spirit.
HIDE
0.5 km
Discover refined Modern European cuisine with panoramic Green Park views at HIDE, a Michelin-starred gem blending innovation and elegance in Mayfair.
Andrew Edmunds Restaurant
0.6 km
A romantic Soho townhouse serving refined Franco-Mediterranean dishes with an acclaimed wine list in an intimate, candlelit setting.
Markets, malls and hidden boutiques
Floris London
0.0 km
Experience nearly three centuries of British fragrance heritage at Floris London’s historic boutique on iconic Jermyn Street.
Turnbull & Asser Jermyn Street
0.2 km
Discover Turnbull & Asser on Jermyn Street, the quintessential British shirtmaker blending heritage craftsmanship with timeless elegance since 1885.
John Lobb St. James
0.3 km
Where 170 years of royal patronage meets handcrafted perfection in every stitch.
Glorious London Gift & Souvenir
0.4 km
Discover unique souvenirs and gifts that embody the spirit of London at Glorious London Gift & Souvenir, a must-visit shopping destination.
CLOSET CASE SOHO LONDON
0.4 km
Discover avant-garde menswear from global designers in Soho's vibrant heart – unique finds for the bold dresser at Closet Case.
Kingly Ct
0.5 km
A vibrant three-storey courtyard in Soho offering eclectic global dining and unique shops in a lively, relaxed atmosphere.
M&M'S London
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Experience the colorful world of M&M'S London, where candy dreams come true with personalized treats and vibrant merchandise.
The LEGO® Store Leicester Square
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Explore the world’s largest LEGO® Store in Leicester Square, London—two floors of interactive fun, iconic models, and endless creativity.
Machine-A
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Small but influential Soho boutique showcasing curated avant‑garde and emerging fashion with gallery‑like presentation.
Bond St
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London's most exclusive luxury shopping street, where three centuries of elegance meet contemporary high fashion.
Cool Britania
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Discover authentic British souvenirs and capture timeless memories at Cool Britannia, Leicester Square’s premier gift and photography shop.
Hamleys
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Seven floors of toy wonder in London's most iconic toy shop since 1760.
JW Anderson London Soho
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Soho's avant-garde flagship: minimalist Shaker-inspired space brimming with gender-fluid luxury fashion, artisanal homewares, and exclusive collaborations.
Carnaby St
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London's iconic fashion hub where 1960s counterculture meets contemporary style across 14 vibrant streets.
LONGCHAMP
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Discover French luxury and craftsmanship at Longchamp’s elegant Bond Street boutique in London’s exclusive Mayfair district.
Essential bars & hidden hideouts
The Thin White Duke
0.4 km
Discover Soho’s intimate cocktail bar inspired by David Bowie, blending bespoke drinks, award-winning dim sum, and creative recording studios.
Duke of Argyll
0.4 km
Step into the Duke of Argyll for authentic Victorian pub charm, affordable ales, and a warm Soho atmosphere in central London.
Disrepute - Soho
0.5 km
Descend into Soho's glamorous underworld at Disrepute, where 1960s scandal meets masterful cocktails in velvet-clad vaults—Soho's seductive late-night escape.
Cahoots London
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Step into a 1940s London underground tube station and enjoy creative cocktails in a vibrant, theatrical vintage setting.
All Bar One Leicester Square
0.5 km
Stylish wine and cocktail bar in the heart of Leicester Square, perfect for socializing, dining, and private events in central London.
Duke Of Wellington
0.5 km
A lively Soho pub blending traditional British charm with modern nightlife energy on Wardour Street.
Below
0.5 km
Discover Below at HIDE, a hidden Mayfair cocktail bar offering expertly crafted seasonal drinks and rare spirits beneath a Michelin-starred restaurant.
Village Soho
0.5 km
A lively, inclusive gay bar in Soho with energetic dance floors, go-go dancers, karaoke nights, and a vibrant LGBTQ+ atmosphere.
Hampshire Restaurant and Bar
0.6 km
Intimate bar and restaurant serving vibrant Mexican and Peruvian cuisine in the heart of Leicester Square’s iconic theatre district.
Opium Cocktail Bar - Soho
0.6 km
Discover a hidden Soho speakeasy blending 1920s Shanghai charm with inventive cocktails and exquisite dim sum in London’s Chinatown.
The Admiral Duncan - Soho
0.6 km
Historic Soho gay pub and resilient LGBTQ+ landmark, symbolizing community strength and vibrant nightlife since the 1830s.
The Blind Pig at Social Eating House
0.6 km
Soho's hidden speakeasy gem: storybook cocktails and Michelin bites in Prohibition-style elegance.
Ku Bar
0.7 km
Soho's legendary gay bar icon: three levels of inclusive vibes, cocktails, and basement beats in Chinatown's electric heart.
Basement Sate
0.7 km
Discover Soho’s chic basement bar where decadent desserts meet expertly crafted cocktails in an intimate, stylish setting.
Bar Soho
0.7 km
A theatrical two‑floor cocktail bar on Old Compton Street — daytime drinks and late‑night DJs for dancing, private hire and people‑watching in the heart of Soho.
Nightclubs & after hour spots
The Scotch of St James
0.1 km
Legendary Mayfair speakeasy where 60s rock stars jammed and today's elite dance till dawn in velvet-clad intimacy.
The Cuckoo Club
0.2 km
Exclusive Mayfair nightclub and restaurant blending glamorous design, contemporary cuisine, and vibrant nightlife in London’s upscale scene.
Tabu London
0.3 km
Escape Mayfair's polish for Tokyo's neon-lit Shinjuku alleys at Tabu London—retro gaming vibes, caged dancers, hip-hop beats, and upscale bites fuel epic nights.
Luxe Club
0.4 km
Experience London's vibrant nightlife at Luxe Club, a central hotspot for music, dancing, and late-night entertainment.
LUXX CLUB LONDON
0.4 km
Experience Mayfair’s premier luxury nightclub with dazzling lights, top DJs, and exclusive VIP vibes at LUXX CLUB LONDON.
The Windmill Soho | Restaurant, Cabaret & Nightclub in Soho, London
0.4 km
Soho's legendary cabaret den revived: burlesque bites, theatrical feasts, and all-night beats in a historic hotspot of hedonism.
TSQ Club
0.5 km
Dive into Trafalgar Square's nightlife pulse at TSQ Club, where eclectic beats, dazzling lights, and craft cocktails fuel unforgettable weekend nights in London's heart.
Versity Camp Nightclub
0.5 km
Dive into Soho's beating heart at Versity Camp Nightclub, where thumping bass, inventive cocktails, and an electric crowd fuel unforgettable nights until dawn.
Sophisticats Soho
0.5 km
An intimate, late‑night Soho gentlemen’s club on Brewer Street offering staged performances, VIP seating and an upmarket, discreet atmosphere.
The Penthouse London
0.5 km
A compact, rooftop nightclub above Leicester Square — reached by a side lift, built for late‑night private parties and skyline glimpses.
The Box Soho
0.5 km
A clandestine Soho cabaret where decadent staging, provocative shows and high‑end cocktails collide in an intense late‑night theatre.
Sunset night club
0.6 km
Dive into Soho's electric nightlife at Sunset Night Club, where thumping beats, craft cocktails, and dawn-chasing energy define unforgettable nights in London's vibrant core.
Zoo Bar & Club
0.6 km
Dive into Leicester Square's edgy nightlife hub: two floors of R&B beats, sports screens, and wild energy until 3am at Zoo Bar & Club.
St Moritz Club
0.7 km
Soho's retro basement nightclub: 1960s vibes meet modern beats in an intimate, wood-paneled haven beneath a Swiss chalet restaurant.
Club49Soho
0.8 km
Soho's stylish cocktail haven with DJ-fueled dancefloor energy, blending upscale drinks and classy nightlife vibes until 3am.
For the vibe & atmosphere seeker
- Relaxing
- Tranquil
- Unique
- Boutique
For the design and aesthetic lover
- Vintage Styles
- Rustic Designs
For the architecture buff
- Historic
- Landmarks
For the social media creator & influencer
- Instagrammable
- Photo Spots
- Architectural Shots
For the eco-conscious traveler
- Locally Managed
- Public-Transport Accessible
For the kind of experience you’re after
- Cultural Heritage
- Photowalk
- Weekend Getaway
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- Senior Friendly
- Child Friendly
- Teen Friendly
- Wheelchair Access
- Pet Friendly
- Couple Friendly
- Solo Friendly
- Solo Female Friendly
- Vegetarian Friendly
- Vegan Friendly