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Floris London: The Historic Perfumer at 89 Jermyn Street

Discover Floris London, the world’s oldest family-run perfumer crafting bespoke scents since 1730 in a historic Jermyn Street boutique.

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Floris London, established in 1730 at 89 Jermyn Street, is the oldest independent family-run perfumery in the UK. Renowned for its rich heritage, royal warrants, and bespoke fragrance services, Floris offers timeless scents crafted with tradition and luxury in a beautifully preserved historic boutique featuring Spanish mahogany cabinets from the 1851 Great Exhibition.

A brief summary to Floris London

  • 89 Jermyn St, London, SW1Y 6JH, GB
  • +443301340180
  • Visit website
  • Duration: 0.5 to 1.5 hours
  • Luxury
  • Environment icon Indoor
  • Mobile reception: 5 out of 5
  • Monday 9:30 am-6:30 pm
  • Tuesday 9:30 am-6:30 pm
  • Wednesday 9:30 am-6:30 pm
  • Thursday 9:30 am-6:30 pm
  • Friday 9:30 am-6:30 pm
  • Saturday 9:30 am-6:30 pm
  • Sunday 11 am-5 pm

Local tips

  • Explore the bespoke fragrance service at the rear of the boutique to create a personalized scent with expert guidance.
  • Admire the original Spanish mahogany cabinets from the 1851 Great Exhibition that define the boutique’s historic interior.
  • Visit the museum space behind the shop to see archival letters, documents, and historic perfume formulas.
  • Check opening hours before visiting: typically open 9:30 AM to 6:30 PM Monday to Saturday, and 11 AM to 5 PM on Sunday.
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A Legacy Rooted in Tradition and Craftsmanship

Founded by Juan Famenias Floris in 1730, Floris London began as a barber shop and perfumery in the elegant St James's district. Juan, an immigrant from Menorca, established his business at 89 Jermyn Street, which remains the flagship location today. Originally selling combs, shaving equipment, and perfumes inspired by Mediterranean aromas, Floris quickly became synonymous with quality and refinement. The business has been passed down through nine generations, making it the oldest independent family-run perfumer in the United Kingdom.

Royal Connections and Iconic Clientele

Floris has a storied history of serving British royalty and distinguished figures. It received its first Royal Warrant from King George IV in 1820 and holds multiple royal warrants to this day, including from Queen Elizabeth II and HRH The Prince of Wales. The boutique’s clientele has included luminaries such as Winston Churchill, Marilyn Monroe, Oscar Wilde, Ian Fleming, Florence Nightingale, and Mary Shelley. These connections underscore Floris’s reputation as a perfumer to the elite and a custodian of British cultural heritage.

The Boutique and Its Timeless Atmosphere

The shop at 89 Jermyn Street is a treasure trove of history and elegance. Its interior features Spanish mahogany cabinets and glasswork purchased at the Great Exhibition of 1851, which remain in place, preserving the boutique’s historic charm. The Grade II listed building has been carefully renovated to maintain its character while accommodating modern luxury retail needs. At the rear of the shop, a museum space displays archival documents, letters, and original perfume formulas, offering visitors a glimpse into nearly three centuries of perfumery history.

Fragrance Heritage and Bespoke Services

Floris is renowned for its classic and contemporary fragrances, many of which are unisex and crafted with meticulous attention to detail. Iconic scents like Limes (1740) and Rose Geranium (1890) reflect the brand’s dedication to timeless elegance. In 2006, Floris introduced a bespoke fragrance service, inviting customers to create personalized scents with expert guidance in the perfumery at the back of the Jermyn Street premises. This bespoke experience continues the tradition of craftsmanship and exclusivity.

Manufacturing and Modern Legacy

While Floris perfumes were originally made on-site, production moved to a dedicated factory in Devon in 1989, officially opened by Princess Diana. Despite this, the company retains its artisanal roots, hand-wrapping luxury soaps and maintaining traditional production methods. The brand balances heritage with modernity, offering both historic fragrances and new creations that appeal to contemporary tastes.

Floris Today: A Living Heritage

Today, Floris London remains a symbol of British luxury and heritage, run by the 8th and 9th generations of the Floris family. The flagship store at 89 Jermyn Street continues to welcome fragrance enthusiasts and collectors from around the world. Its rich history, royal connections, and dedication to quality make it a unique destination for those seeking an authentic olfactory journey through nearly 300 years of perfumery.

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