Floris London: The World’s Oldest Family-Run Perfumery
Discover the world’s oldest family-run perfumery, where centuries of fragrance history meet modern luxury and bespoke creations.
Step into Floris London at 89 Jermyn Street, the oldest independent family-run perfumery in the world, established in 1730. This historic boutique offers a unique blend of heritage, craftsmanship, and luxury, where visitors can explore centuries-old fragrances, bespoke perfumery services, and a museum space showcasing the brand’s royal warrants and iconic clientele. From royal families to literary legends, Floris has been crafting timeless scents for nearly three centuries.
A brief summary to Floris London
- 89 Jermyn St, London, SW1Y 6JH, GB
- +443301340180
- Visit website
- Duration: 1 to 2 hours
- Luxury
-
Indoor
- Mobile reception: 5 out of 5
- Monday 9:30 am-6:30 pm
- Tuesday 9:30 am-6:30 pm
- Wednesday 9:30 am-6:30 pm
- Thursday 9:30 am-6:30 pm
- Friday 9:30 am-6:30 pm
- Saturday 9:30 am-6:30 pm
- Sunday 11 am-5 pm
Local tips
- Visit the museum space at the back of the shop to see historic documents, family portraits, and original packaging that tell the story of Floris’s legacy.
- Book a bespoke fragrance consultation to create a unique scent tailored to your preferences with the guidance of expert perfumers.
- Sample classic Floris scents like Limes, Rose Geranium, and Stephanotis, each with its own story and connection to the brand’s history.
- Explore the Floris London Heritage Walk, a 2.5-mile loop through London’s iconic landmarks, to connect the brand’s fragrances with the city’s rich history.
- Check the shop’s opening hours in advance, as the boutique may have limited hours on Sundays and during holidays.
For the on-the-go comforts that matter to you
- Restrooms
- Drink Options
- Drinking Water
- Food Options
- Seating Areas
- Information Boards
Floris London location weather suitability
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Any Weather
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Mild Temperatures
Discover more about Floris London
A Legacy of Fragrance and Craftsmanship
Floris London, founded in 1730 by Juan Famenias Floris, stands as a living testament to the art of perfumery. Located at 89 Jermyn Street, the original shop remains the heart of the business, run by the same family for nine generations. The boutique’s mahogany cabinets, dating back to the 1851 Great Exhibition, house a treasure trove of perfumes, colognes, and toiletries, each with its own story. Floris has supplied fragrances to British royalty, prime ministers, and cultural icons, including Queen Victoria, Winston Churchill, and Marilyn Monroe. The shop’s archive contains leather-bound ledgers filled with orders from crowned heads of Europe and literary figures, offering a glimpse into the brand’s storied past.Iconic Scents and Bespoke Creations
The Floris collection features timeless fragrances such as Limes, Rose Geranium, and Stephanotis, each crafted to capture the essence of a particular era or place. The brand’s commitment to quality and tradition is evident in its handcrafted soaps, made in Devon using antique moulds, and its bespoke perfumery service, where expert perfumers guide visitors through the process of creating a unique scent. This personalized experience allows guests to blend notes from Floris’s extensive library, resulting in a fragrance that is truly their own. The shop also offers a museum space, displaying historic documents, family portraits, and original packaging, enriching the visitor’s understanding of the brand’s heritage.A Journey Through Time and Scent
Visiting Floris London is more than a shopping experience; it’s a journey through the history of fragrance. The boutique’s elegant interior, with its antique perfume bottles and historic charm, invites guests to imagine the scents that have graced the lives of royalty and celebrities. The Floris London Heritage Walk, a 2.5-mile loop through London’s iconic landmarks, further connects the brand to the city’s rich history. Whether exploring the shop’s archive, sampling classic scents, or creating a bespoke fragrance, visitors are immersed in a world where tradition and innovation coexist. Floris’s enduring legacy is a symbol of timeless elegance, craftsmanship, and the art of perfumery.Iconic landmarks you can’t miss
St James's Piccadilly
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Beau Brummell Statue
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Burlington House
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St James's Square
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Piccadilly & Piccadilly Circus
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London's dazzling heart: iconic neon lights, legendary Eros statue, and the pulsing epicentre of West End entertainment.
Eros (Shaftesbury Memorial Fountain)
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225 Piccadilly Circus
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Piccadilly Circus
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Pall Mall
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Pall Mall, a historic London street famed for royal heritage, pioneering gas lighting, and exclusive gentlemen’s clubs near St James’s Palace.
Pickering Pl
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3 Savile Row
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Republic of Texas Plaque
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Guards Crimean War Memorial
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Waterloo Pl
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Charles De Gaulle Statue
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Unmissable attractions to see
Paxton & Whitfield Ltd
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Discover the rich heritage of British cheese at Paxton & Whitfield, London's historic cheese shop on Jermyn Street, featuring exceptional selections and gourmet delights.
The Red Lion, Mayfair
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Hatchards - Piccadilly
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White Cube Mason's Yard
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Masons Yard
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Christie's London
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The Criterion Theatre
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Berry Bros. & Rudd Wine Shop
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Piccadilly Theatre
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Wonderville
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Comedy Carnival Leicester Square
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Carlton Gardens
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Experience the serene beauty of Carlton Gardens, a tranquil escape in the heart of London, perfect for relaxation and exploration.
The London Pavillion
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The Queen's Chapel
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Haymarket
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Essential places to dine
Quaglino's
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Golden Lion
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Francatelli
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Seven Park Place by William Drabble
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Kricket Soho
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Great British Restaurant
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Wild Honey St James
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Mele e Pere
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NOPI
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Bantof
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Blacklock Soho
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Evelyn's Table
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Kingly Court
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HIDE
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Markets, malls and hidden boutiques
Floris London
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Burlington Arcade
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Lillywhites
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Glorious London Gift & Souvenir
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Machine-A
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Cool Britania
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JW Anderson London Soho
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Carnaby St
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Glassworks London - Soho
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Regent St.
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La Boutik
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Essential bars & hidden hideouts
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Disrepute - Cocktail Bar in Soho
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All Bar One Leicester Square
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Below
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Hampshire Restaurant and Bar
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Opium Cocktail Bar - Soho
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The Blind Pig at Social Eating House
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The Blind Pig at Mary's est. 2024
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Bar Soho
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The Black Book
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Old Shades
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For the vibe & atmosphere seeker
- Romantic
- Honeymoon-worthy
- Relaxing
- Tranquil
- Scenic
- Unique
For the design and aesthetic lover
- Vintage Styles
- Art Deco Styles
For the architecture buff
- Historic
- Landmarks
- Heritage Neighborhoods
For the view chaser and sunset hunter
- Iconic Views
- Panoramas
For the social media creator & influencer
- Instagrammable
- Photo Spots
- Selfie Spots
- Aesthetic Corners
For the eco-conscious traveler
- Sustainable
- Eco-Friendly
- Low Impact
- Locally Managed
For the kind of experience you’re after
- Cultural Heritage
- Photowalk
- Day Trip
For how adventurous you want the journey to be
- Easy Access
Location Audience
- Family Friendly
- LGBT Friendly
- Senior Friendly
- Child Friendly
- Teen Friendly
- Wheelchair Access
- Pet Friendly
- Solo Friendly
- Couple Friendly
- Solo Female Friendly
- Vegetarian Friendly
- Vegan Friendly
- Business Friendly
